One Rep Global teams up with Courchevel for ultimate luxury in the French Alps

Monday, February 5, 2024

One Rep Global, the foremost company in India specializing in sales, marketing, and PR representation for luxury and ultra-luxury hotels and tourism boards, is thrilled to announce its strategic alliance with Courchevel Tourisme, a renowned ski destination nestled in the heart of the French Alps. This collaboration signifies a significant milestone in providing an exceptional experience for discerning Indian travelers, as Courchevel is synonymous with an extended ski season and a pristine snow-covered winter wonderland throughout the French Alps.

Encompassing three valleys and six picturesque villages, each situated at altitudes ranging from 1100m to 1850m, every village radiates its unique atmosphere and ambiance. This winter wonderland boasts an impressive array, including 47 hotels, over 100 restaurants (six of which have been awarded Michelin stars), 102 ski slopes spanning 150 kilometers, a snow park, seven piou-piou & easy skiing areas, a freeride zone, and a plethora of additional attractions.

Mr. Hemant Mediratta, Founder & CEO of One Rep Global, conveyed, “We’re exhilarated to unveil our alliance with the Courchevel Tourism Board. This partnership encapsulates the dynamic shifts in preferences among Indian travelers, promising an experience that is both distinctive and bespoke. Witnessing a remarkable transformation in the tourism sector, Indians have become a sought-after audience, craving diverse and unique encounters. Together, we embark on a transformative journey, reshaping the landscape of luxury to meet the refined tastes of our esteemed clientele.”

Mr. Sanjay Arya, Advisory Board, One Rep Global and Managing Director, K.F.T. Holidays said, “Courchevel, a symphony of pristine slopes and cultural richness, invites travellers to embrace an exclusive alpine odyssey. Partnering with One Rep Global, K.F.T. Holidays unveils an extraordinary sojourn where the thrill of adventure harmonizes with the lap of luxury. We are excited to curate an experience that not only captivates but also elevates, crafting indelible memories for our discerning Indian clientele—a narrative of alpine splendor etched in the heart of Courchevel’s breathtaking landscape.”

Courchevel, renowned as a world-class winter destination, aims to evolve into a year-round haven. Indian tourists can choose from a diverse range of accommodations, ranging from a €500 ($533) apartment for four people per week to opulent palaces. The destination is conveniently accessible through international airports, with just a 2.5-hour car drive from Geneva in Switzerland and Lyon in France. Its allure is further heightened by hosting prestigious events like the Women’s Alpine Skiing World Cup and World Ski Championships.

The unique charm of Courchevel lies in its sunny position, unobstructed views of surrounding peaks, and a variety of slope levels, making it an exceptional destination. Demonstrating dedication to sports and events, Courchevel offers a vast playground for outdoor enthusiasts, featuring activities such as trail running, mountain biking, hiking, cycling, skiing, snowshoeing, cross-country skiing, and sledging.

Indulge in duty-free shopping with an array of exclusive brands. Discover your ‘Courchevel style’ among over 40 designer stores, including Chanel, Prada, Louis Vuitton, and more, lining the snow-covered streets of Avenue Montagne. Additionally, the destination boasts a variety of restaurants offering vegetarian and vegan cuisine, with some specializing in Indian dishes.

Ms. Alexia Laine, General Manager, Courchevel Tourisme, added, “I am delighted with this partnership between One Rep and Courchevel. It is a privilege for Courchevel Tourisme and the entire resort to benefit from One Rep Global’s expertise for the development of Courchevel in the Indian market. The Indian market is booming, and with One Rep’s expertise in B to C, C to C, and media, we aim to increase the visibility of Courchevel and eventually become the preferred ski resort for Indian clientele.”

As Courchevel becomes part of the distinguished portfolio of One Rep Global, this transformative partnership promises to captivate the Indian imagination, presenting a charismatic blend of adventure, luxury, and Alpine excellence.

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