One Universal Production Group’s New Headquarters in Kuala Lumpur Reinforces Malaysia’s Dominance in Themed Entertainment and Global Tourism

Published on December 20, 2025

Kuala Lumpur, Malaysia, is once again making headlines in the global tourism and entertainment scene with the grand opening of One Universal Production Group (OUP). This milestone marks a significant leap for OUP as it establishes itself as a leading force in Asia’s intellectual property (IP) ecosystem and tourism sector. The new corporate building is a testament to the company’s unwavering commitment to producing world-class entertainment and edutainment experiences that continue to captivate audiences across the globe.

Malaysia’s Tourism Powerhouse: The Growing Influence of OUP

The official opening of OUP’s state-of-the-art headquarters in Kuala Lumpur highlights the company’s growing influence in both the tourism and entertainment industries. With a reputation for delivering immersive experiences, record-breaking productions, and globally recognized attractions, OUP is at the forefront of IP-led tourism. Over the last decade, the company has captured the imagination of audiences with award-winning live shows and larger-than-life events that have garnered recognition from some of the most prestigious record books, including the Guinness World Records and the ASEAN Book of Records.

A Global Leader in Themed Tourism and Entertainment

OUP’s role as a pioneer in Asia’s entertainment ecosystem cannot be overstated. The company has delivered some of the region’s most successful thematic attractions, making Malaysia a must-visit destination for both locals and international visitors. Some of their milestone achievements include:

• Ultraman Live 2015: One of Asia’s highest-attended live entertainment productions.
• Pokémon Festival: The longest-running festival of its kind, attracting millions of fans.
• World’s Largest Inflatable Duck Installation: A Guinness World Record-breaking attraction.
• Discover Fun with CoComelon: An award-winning family experience that continues to draw massive crowds.

OUP’s success is deeply rooted in its master licensing agreements with globally recognized brands, including CoComelon, Ultraman, Bruce Lee, and Angry Birds. These partnerships enable OUP to create immersive attractions, live events, and retail activations that integrate these famous IPs into unique tourism experiences.

Strategic Partnerships and International Expansion

The company’s ambitious plans for global expansion were underscored during the opening ceremony, where OUP formalized a Memorandum of Understanding (MOU) with Kayou Cultural Creativity Co., Ltd., a leader in collectible cards in China. This new partnership will see Kayou enter the Malaysian market, leveraging OUP’s extensive expertise in creating IP-driven entertainment and introducing new collectible products for Southeast Asian audiences.

Additionally, OUP is laying the groundwork for exciting international developments as part of its roadmap for growth. This includes the Hadi Excellence Collection, which will feature thematic safari villas in the UAE and crystal-clear lagoon villas in Malaysia—both designed to cater to the luxury tourism market.

Key Highlights of OUP’s New Headquarters

• Location: OUP’s new corporate headquarters is strategically located in the heart of Kuala Lumpur, a city renowned for its vibrant tourism and entertainment sectors.
• State-of-the-Art Facilities: The building features cutting-edge technology, designed to support the development of world-class IP-driven tourism experiences.
• Global Ambitions: OUP is poised to continue its expansion into international markets, setting the stage for even bigger attractions and immersive experiences in the years ahead.

Malaysia’s Role in Global Tourism

Kuala Lumpur, the capital of Malaysia, is quickly becoming a global hub for themed tourism, largely due to the efforts of companies like OUP. The city offers a wide array of attractions, from shopping malls and cultural landmarks to innovative entertainment parks and live performances that draw visitors from all over the world. Kuala Lumpur has earned its place on the international map as a destination for both family-friendly activities and luxury travel experiences.

Malaysia’s Cultural and Tourism Attractions

Apart from its association with global entertainment brands, Malaysia offers an incredible variety of tourist attractions that showcase its diverse cultural heritage, natural beauty, and cutting-edge urban landscapes. Highlights include:

• Petronas Towers: An iconic landmark of Kuala Lumpur and the tallest twin towers in the world.
• Batu Caves: A significant Hindu temple complex, offering both spiritual significance and incredible natural beauty.
• Langkawi: A tropical paradise with stunning beaches, crystal-clear waters, and luxury resorts.
• Penang: A vibrant island with rich cultural traditions, beautiful beaches, and a rich culinary heritage.

The integration of international IPs like Ultraman, Bruce Lee, and CoComelon into the tourism landscape is a strategy that strengthens Malaysia’s position as a leader in innovative tourism. With such strategic expansions, OUP is poised to enhance Malaysia’s role on the global tourism stage.

OUP’s Future in the Malaysian Tourism Market

As OUP looks toward the future, the company’s international development roadmap promises to bring even more exciting projects to the Southeast Asian region. In addition to the new thematic safari villas and lagoon villas, OUP plans to expand its footprint across the Middle East, Southeast Asia, and other high-growth markets. These ventures will further establish OUP as a global leader in IP-driven tourism, offering tourists unparalleled experiences.

Why Malaysia is an Ideal Destination for Themed Tourism

• Strong Cultural Appeal: Malaysia is rich in diverse cultures and traditions that resonate with both local and international tourists.
• Growing Tourism Infrastructure: With cutting-edge facilities and a welcoming environment, Malaysia continues to build on its tourism infrastructure to support high-profile international events.
• Strategic Location: Located at the crossroads of Southeast Asia, Malaysia is easily accessible for tourists from around the world.
• World-Class Entertainment: Companies like OUP are enhancing Malaysia’s appeal as a destination for themed attractions, live performances, and immersive experiences.

Conclusion: The Future of Tourism in Kuala Lumpur and Beyond

The official opening of One Universal Production Group’s new headquarters marks a pivotal moment in Malaysia’s tourism landscape. As the country continues to develop world-class IP-led attractions, Kuala Lumpur is poised to become one of the most sought-after destinations for themed entertainment in Asia. OUP’s innovative approach to entertainment, edutainment, and tourism ensures that Malaysia will continue to attract millions of visitors from all over the globe, making it an ideal destination for those seeking unforgettable experiences.