Thursday, February 1, 2024
Celebrating 25 years of seamless global travel with oneworld alliance – a quarter-century of exceptional journeys.
The oneworld® alliance is marking a remarkable 25 years of providing an extraordinary and seamless travel experience to its global clientele. Around the clock, seven days a week, a member airline flight departs or arrives somewhere in the world every six seconds.
Since its inception in 1999, this alliance has carried nearly nine billion passengers on its member airlines, facilitating connections with loved ones and diverse cultures worldwide. Founded on February 1, 1999, by American Airlines, British Airways, Cathay Pacific, and Qantas, the alliance’s primary goals were to enhance passenger connectivity, flexibility, and to offer exclusive benefits to frequent flyers.
Since then, oneworld has expanded to encompass 13 of the world’s premier airlines, including Alaska Airlines, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian, and SriLankan Airlines, in addition to 26 affiliate airlines and oneworld connect partner Fiji Airways. Oman Air is set to become the 14th full member in 2024.
Across oneworld member airlines, over 330,000 airline professionals tirelessly work on the ground and in the air to deliver seamless and unforgettable travel experiences. To commemorate this milestone year, uniformed staff from oneworld member airlines will wear specially designed pin badges featuring a new 25th-anniversary logo.
Representing diverse cultures from over 170 territories served by oneworld member airlines, the alliance champions diversity, distinctiveness, and inclusivity, ensuring each customer feels welcomed and valued.
Presently, oneworld member airlines collectively serve more than 900 destinations worldwide. They offer customers unparalleled access to over 600 premium airport lounges, extra baggage allowances, the opportunity to earn and redeem miles across the network, and expedited security lanes at select airports.
Notably, oneworld stands out as the only global alliance granting eligible customers access to First Class lounges, regardless of the oneworld member airline they are flying with. It also provides two types of round-the-world fares, offering travelers flexible options based on continents visited or distance traveled.
Robert Isom, American Airlines Chief Executive Officer and oneworld alliance Chairman, said: “We are happy to celebrate the world’s leading airline alliance with more than 200 million loyal customers around the globe.
“Together, we now operate more than 12,000 departures every day – equivalent to a oneworld member airline flight taking off or landing every six seconds, 24 hours a day, seven days a week.
“Highlighted by the recent opening of our first fully-branded oneworld lounge in Seoul in South Korea, we continue to expand the oneworld network around the world for the benefit of our customers. We look forward to the next 25 years of setting new standards in customer excellence and innovation.”
Ronald Lam, Chief Executive Officer of Cathay Pacific, founding member of the alliance, said: “Celebrating 25 years of oneworld is a testament to the power of collaboration and shared vision. Our partnership has enabled us to connect cultures, bridge continents and create lasting memories for travellers around the world.”
Vanessa Hudson, Chief Executive Officer of the Qantas Group, a founding member of the alliance, said: “For 25 years our alliance has brought together the best carriers, lounges, frequent flyer programs and networks to benefit our shared customers. As the leading alliance in the sky, we’ll continue working with our partner airlines to ensure oneworld delivers even more value as we help to connect travellers across more than 900 destinations around the globe.”
Luis Gallego, Chief Executive Officer of International Airlines Group (IAG), said: “oneworld’s 25th anniversary marks a significant milestone in our journey towards providing exceptional travel experiences. Together, oneworld members have contributed towards shaping the landscape of global aviation, and we remain committed to driving excellence for our customers.”
In 2019, oneworld introduced Travel Bright, a departure from the traditional airline alliance advertising, embracing a contemporary, warm, and positive brand that resonates with the energy and optimism of millennials. In January 2024, the alliance unveiled its inaugural oneworld-branded lounge experience at Incheon Airport in Seoul, South Korea, further advancing its vision of making travel a bright and delightful experience.
oneworld demonstrated its commitment to sustainability in January 2024 by becoming the first airline alliance to join IATA CO2 Connect, contributing operational data to the aviation authority’s emissions calculator, which quantifies a carrier’s carbon footprint.
As oneworld embarks on the next 25 years, it remains unwavering in its dedication to setting new standards in customer experience, advancing innovation and collaboration, and creating memorable and meaningful travel experiences for millions of customers across the globe.
Saturday, April 27, 2024
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