ONMT collaborates with Iberian, Latin American travel operators in Madrid

Friday, January 26, 2024

At the 44th edition of the International Tourism Fair (FITUR) in Madrid, the Moroccan National Tourism Office (ONMT) has solidified multiple partnerships with travel operators from Spain and Latin America. Notably, a significant collaboration has been forged with the leading Spanish tour operator, Avoris, which is actively pursuing substantial growth. According to ONMT’s press release, Avoris has committed to an extensive deployment of its entire brand portfolio with the ambitious goal of serving 70,000 clients by 2027. Additionally, Avoris plans to introduce Dakhla as a destination by 2025, accompanied by a dedicated flight operated by its airline, Iberojet.

Another strategic partnership has been established with the Travelance consortium, featuring prominent Spanish operators Europa Mundo Vacaciones, Soltour, and Luxotour. The primary objective of this collaboration is to enhance independent travel agencies, with a “Mega Convention” scheduled to take place in Tangier in 2024.

ONMT has also inked an agreement with maritime company Baleària to facilitate an increase in the influx of Spanish tourists to Morocco. Leveraging Baleària’s expertise in maritime passenger transport, the collaboration aims to implement a multimedia communication plan to boost sales, particularly outside the summer season. New maritime routes connecting Malaga and Tarifa to the ports of Tangier are on the horizon as part of this initiative.

In Portugal, ONMT has joined forces with the two largest Lusophone tour operators, Abreu & Newtour. This collaboration includes charter flights from Lisbon to Al Hoceima, Agadir, and Nador/Marchica, with the goal of doubling the number of travelers to these destinations.

During the signing of the various agreements, Morocco was honored with the “Best International Destination” trophy at the FITUR 2024 fair. Adel El Fakir, the General Director of ONMT, received the trophy from GEA Group President Stefan Klebert.

Throughout the FITUR 2024 fair, ONMT teams, led by El Fakir, engaged in numerous meetings with key players in the Iberian and Latin American markets, including airlines such as Binter, Vueling, Iberia Express, and Azul in Brazil. Additionally, connections were established with travel distributors Grupo El Corté Inglès, Abreu, and Destinia. The press statement concludes that ONMT’s “Light In Action” strategy is evidently driving these dynamic initiatives.

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