Tuesday, April 2, 2024
ONYX Hospitality Group, a renowned leader in hospitality management, joyfully announces the expansion of its esteemed Shama brand with the unveiling of Shama Rayong, tapping into the growing demand for serviced apartments.
The official signing ceremony, held on April 1st, 2024, at Amari Bangkok, heralds the arrival of Shama Rayong, projected to open its doors to guests from the first quarter of 2026. This establishment marks a significant stride for the Shama brand, extending its reach within Thailand. Acknowledging the rising preference for serviced accommodations, particularly in the post-pandemic landscape, the company anticipates that this new venture will serve as a sought-after retreat, catering primarily to the needs of long-term expatriates working in nearby industrial estates and business parks, as well as short-term business visitors. This expansion continues the success story of the Shama brand in Thailand, which currently boasts six properties in the country, alongside its presence in Hong Kong, mainland China, and Malaysia.
Rayong, situated on the eastern coast of the Gulf of Thailand and serving as the capital of Rayong province, emerges as a vital industrial hub within the country. As part of Thailand’s transformative Eastern Economic Corridor (EEC), Rayong collaborates with neighboring provinces like Chonburi and Chachoengsao to drive the nation’s manufacturing, research, and service sectors forward. Positioned at the core of this ambitious initiative, Rayong stands poised to evolve into a bustling nexus, intricately connected to ASEAN partners and global markets.
Conveniently nestled along a thoroughfare linking Rayong City Center and the Map Ta Phut Industrial Estate, Shama Rayong enjoys close proximity to major industrial hubs and business precincts such as WHA Rayong 36 and CPGC, ensuring effortless commuting within a 15-20 minute drive. Catering to expatriates with school-going children, the vicinity boasts reputable international schools including St. Andrews International School, Green Valley, and Singapore International School, all reachable within a 20-minute drive. Set amidst serene surroundings, Shama Rayong offers a tranquil ambiance, providing a welcome retreat after a busy day. For leisure pursuits, the bustling Rayong City Center is just a 30-minute drive away. The property will feature over 150 room keys, comprising Studio, One-Bedroom, and Two-Bedroom apartments, along with a restaurant, swimming pool, gym, and meeting facilities, embodying the signature warmth and hospitality associated with the Shama brand.
Shama, synonymous with luxurious serviced apartments, offers residents a blend of comfort, elegance, and sophistication. Each Shama apartment is meticulously crafted to cater to the discerning tastes of executives and travelers seeking a home away from home. More than just accommodation, Shama fosters a sense of community, encouraging social interaction and camaraderie among residents and locals alike. Whether for a brief sojourn or an extended stay, every guest is embraced as part of the Shama family.
Central to Shama’s ethos is the Shama Social Club, a cornerstone of its portfolio offering that fosters community spirit and connects guests to each unique locale. The Shama Social Club enriches guest experiences by immersing them in the local neighborhood, built upon three core pillars: Contemporary living, featuring stylish and practical interior design; Without boundaries, offering activities and programs to acquaint residents with the surroundings; and Thoughtful gestures, including considerate touches that help residents feel at home from day one.
Commenting on launch of Shama Rayong, CEO of ONYX Hospitality Group, Mr. Yuthachai Charanachitta stated,
“We are thrilled to unveil Shama Rayong, marking a pivotal moment for the Shama brand, in response to the growing demand for serviced apartments, particularly in the business travel segment. Shama Rayong will cater to a diverse clientele, offering a seamless blend of comfort, convenience, and local immersion for both business travellers and expatriate families. We are confident that Shama Rayong will become a vibrant hub for residents and a testament to the exceptional experiences the Shama brand consistently delivers.
As part of our broader vision, ONYX Hospitality Group aims to solidify its position as ‘The Best Medium-sized Hospitality Management Company in Southeast Asia,’ reflecting our commitment to excellence and continuously elevating the standards of hospitality in the region. As Thailand’s leading company specialising in the management of hotels, resorts, serviced apartments, and luxury residences, featuring renowned brands such as Amari, OZO, Shama, and Oriental Residence, we have an exceptional track record in managing hotels, resorts, and serviced apartments across diverse countries in the Asia Pacific region. Shama Rayong is another key development showcasing our dedication to expansion in Southeast Asia, whilst simultaneously ensuring we provide exceptional guest experiences and foster sustainable practices.”
Commenting on the launch of Shama Rayong, Owner of Dream D Co. Ltd, Mr. Damrong Pitaksit stated,
“We are pleased to be working with the team at ONYX Hospitality Group in developing a new upscale serviced apartment in Rayong with a strong hospitality brand like Shama. Our development expertise combined with ONYX Hospitality Group’s international experience and strong network in the hospitality sector with the Shama brand will produce a unique product and experiences in Rayong. We have witnessed and been impressed with the focused expansion of ONYX Hospitality Group across Thailand and the Southeast Asian region, and look forward to working with them. I believe this is the beginning of a strong and long-lasting business partnership with ONYX Hospitality Group in the future”.
With an unwavering dedication to “A Tailored Approach to Hospitality,” ONYX Hospitality Group distinguishes itself with its unique vision of becoming “the premier medium-sized hospitality management company in Southeast Asia,” setting it apart from its competitors. This guiding principle permeates every aspect of ONYX Hospitality Group’s operations, ensuring that guests receive unparalleled service and experiences that exceed their expectations.
Committed to expanding the Shama brand, ONYX Hospitality Group continually evolves and strives to provide guests with the exceptional service and amenities they have come to anticipate. Presently, ONYX Hospitality Group oversees 16 Shama properties strategically located in Hong Kong, Bangkok, Hangzhou, Changchun, and Daqing, with an additional 5 properties currently under construction. Moreover, forthcoming openings include:
Monday, April 29, 2024
Monday, April 29, 2024
