ONYX Hospitality Group breaks ground in Malaysia with launch of Shama Suasana Johor Bahru

Monday, January 22, 2024

ONYX Hospitality Group, a leading management company in Southeast Asia specializing in hotels, resorts, serviced apartments, and luxury residences, has reached a significant milestone by introducing Shama Suasana Johor Bahru in Malaysia. This marks the debut of the Shama brand in the country and solidifies Malaysia as the first nation, beyond Thailand, to host all three ONYX brands: Amari, OZO, and Shama. The accomplishment underscores ONYX’s dedication to expanding its presence in Southeast Asia.

The signing ceremony, held on January 18, 2024, at Amari Kuala Lumpur in Malaysia, featured Dennis Ng Yew Khim, Group Managing Director of United Malayan Land Bhd, and Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group. United Malayan Land (UMLand) is a prominent property and township development company in Malaysia. Shama Suasana Johor Bahru is the second collaboration between ONYX Hospitality Group and UMLand, following the opening of the five-star Amari Johor Bahru in 2017.

Renowned for its contemporary, stylish, and spacious serviced apartments, the Shama brand creates a vibrant community in a cozy homely haven. Each Shama property fosters a true sanctuary of belonging, where strangers become family, welcomed with open arms and a sense of home.

Scheduled to open in the first quarter of 2024, Shama Suasana Johor Bahru offers a modern living experience in the city center, seamlessly blending the warmth of home with luxury facilities and services. Positioned near the Zenith Lifestyle Centre, Johor Bahru’s premier entertainment hub, and within walking distance to malls, department stores, and the Johor Bahru Heritage Trail, the property ensures an unforgettable stay for both leisure and business travelers. Conveniently located a short drive from Singapore, it provides easy access via the Rapid Transport System, with the CIQ (customs, immigration, and quarantine checkpoint) within walking distance.

The suites at Shama Suasana Johor Bahru are elegantly appointed, offering comfort and luxury. Featuring spacious living rooms, separate bedrooms, modern amenities, and fully equipped kitchenettes, guests can expect an enchanting and memorable stay with all the comforts of home.

Rooted in community, the Shama brand encourages heartwarming connections, whether for a brief visit or an extended stay. Thoughtfully curated spaces invite residents and neighbors to relax, connect, and discover the neighborhood’s hidden charms. Shama embodies tranquility, reflected in its rippling logo representing local cultures and daily experiences.

The expansion of the Shama brand into Malaysia aligns with ONYX Hospitality Group’s strategy to significantly grow its presence in the hotel, resort, and serviced apartment business in Southeast Asia. Pursuing the vision of becoming “The Best Medium-sized Hospitality Management Company in Southeast Asia,” the company aims to operate over 50 properties by 2025 and set an even more ambitious target of 70 by 2028.

ONYX Hospitality Group, a well-established and leading hotel management company with a strong global reputation, brings over five decades of experience to the industry. Bridging the best of Asian hospitality practices with global business precision, the company operates under the brand promise of ‘A Tailored Approach to Hospitality.’ Commitment to exceptional guest experiences, top-notch services, sustainability, responsible tourism, and adaptability to the evolving dynamics of the global travel industry are at the core of ONYX’s business model.

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