ONYX Hospitality Group expands horizons with new membership tier and travel partnerships in Thailand

Published on March 13, 2024

ONYX Hospitality Group is strengthening its commitment to providing exceptional guest experiences through strategic partnerships. Teaming up with Hertz Car Rental Thailand and BIZCAR Rental, ONYX Hospitality Group offers travelers a comprehensive solution for domestic car rentals, catering to both leisure and business trips. Additionally, ONYX Hospitality Group introduces a new membership tier: ONYX Rewards – Sapphire, expanding its existing three levels (Silver, Gold, Platinum) to enhance member benefits and facilitate quicker access to ONYX Rewards.

This dedication to crafting unforgettable stays for ONYX Rewards members aligns seamlessly with the company’s CRM strategy, grounded in the principle of “Co-curation.” By tailoring campaigns and perks that resonate with the diverse needs of members, ONYX Hospitality Group ensures personalized experiences. Continuously selecting reputable partners enhances the delivery of remarkable experiences for its members.

The concept of ‘Co-Curation’ allows ONYX Hospitality Group to better address the requirements of ONYX Rewards members, particularly those seeking uncomplicated travel experiences. Prioritizing feedback and insights from members and partners enables the delivery of the ultimate experience for ONYX Rewards members.

The benefits offered through ONYX Rewards – Sapphire have been carefully tailored to suit the preferences of both short-term and long-term guests. Members can enjoy various advantages, including bonus points upon enrollment, seamless WiFi connectivity, discounted rates on member rooms, the ability to redeem points for complimentary nights, and exclusive perks from ONYX Hospitality Group partners. Additionally, members receive a 10% discount on hotel dining at renowned venues, spa treatments, and products. They also earn a 10% bonus on qualifying stays, with reward points remaining valid for 12 months. Extended stay privileges include complimentary telephone calls within the same province and access to conference room facilities.

The partnership with Hertz Car Rental Thailand and BIZCAR Rental recognizes the evolving travel preferences of visitors to Thailand, who increasingly opt for car rentals to experience self-driving or chauffeured journeys. This alliance ensures extensive coverage throughout Thailand, adhering to international service standards and upholding trusted product quality.

Benefits offered by Hertz Car Rental Thailand include up to 40% off standard rates for car rentals, while benefits from BIZCAR Rental include discounts ranging from 30% to 45% on participating car models. ONYX Rewards members can verify their eligibility and explore additional benefits directly through BIZCAR Rental. Please note that privileges may be subject to change at the discretion of the respective car rental companies.