ONYX Hospitality Group Launches Second China Roadshow to Boost Tourism

Published on May 29, 2024

ONYX Hospitality Group, a distinguished leader in hotel management, is launching a roadshow in China from May 27th to 31st, 2024, to engage with the booming tourism sector and strengthen its existing ties with the Chinese market. The roadshow will cover four major cities: Beijing, Shanghai, Chengdu, and Guangzhou, offering opportunities for networking, insightful presentations, and collaborative discussions. Building on the success of its inaugural event in 2023, this initiative underscores ONYX’s commitment to expanding its influence in China and enhancing guest experiences while maintaining strong relationships with Chinese travelers.

The roadshow will leverage ONYX’s well-established presence in China, where it operates ten properties. The focus will be on demonstrating the progress since last year and highlighting the offerings of ONYX’s Thai properties. Following the reopening of Chinese borders in early 2023, ONYX has been proactive in attracting Chinese tourists back to Thailand, making China its leading source market once again. In the first quarter of 2024, Chinese travelers accounted for 10% of ONYX’s total business, a significant increase from 5% in the previous year, with a 150% year-over-year growth in revenue from this market.

In 2023, Thailand welcomed 3.51 million Chinese tourists. The Tourism Authority of Thailand (TAT) forecasts that this number will rise to 8 million in 2024, doubling the previous year’s figure and presenting a substantial opportunity for ONYX. With its diverse range of brands, including Amari, OZO, Shama, and Oriental Residence, ONYX is well-equipped to cater to the evolving preferences of Chinese travelers. Select properties from each brand will be featured at the roadshow, ensuring a varied and comprehensive presentation.

Additionally, ONYX will showcase recent updates and expansions across Thailand and Malaysia, including new developments like Shama Rayong in Thailand, Shama Suasana Johor Bahru and OZO Medini in Malaysia, and Shama Hub locations in Hong Kong and Hangzhou. An upcoming launch in Laos, Amari Vientiane, is also planned, further expanding ONYX’s footprint in the region.

ONYX Hospitality Group is a top choice for Chinese travelers, thanks to its dedicated efforts to offer a welcoming and friendly environment. Understanding the unique preferences and traditions of Chinese guests, ONYX properties provide customized services that make guests feel at ease. The availability of Chinese-speaking staff ensures smooth communication and enhances the guest experience. ONYX also serves authentic Chinese cuisine, making it easier for travelers to enjoy familiar flavors while away from home. Moreover, the celebration of significant Chinese festivals at these properties helps cultivate a connection and familiarity for guests during their visits.

In addition to its exceptional amenities, ONYX Hospitality Group excels through strategic partnerships and collaborations that enrich the travel experience for Chinese tourists. Collaborating with tourism boards in Thailand and Malaysia, ONYX supports various activities like familiarization trips and roadshows that offer valuable insights to travelers. Partnerships with airlines like AirAsia provide additional benefits and points accrual opportunities, promoting travel to ONYX properties. A partnership with Tripbiz by Ctrip also positions ONYX favorably within the corporate travel market, offering tailored and efficient lodging solutions for business travelers. These efforts showcase ONYX’s commitment to meeting the specific needs of Chinese travelers and establishing itself as a leader in exceptional hospitality services.

Commenting on the decision to inaugurate ONYX’s Roadshow in China, CEO of ONYX Hospitality Group, Mr. Yuthachai Charanachitta stated, “We are thrilled to launch our inaugural roadshow in China, a market with immense potential for tourism growth. This initiative reflects our commitment to strengthening ties with China’s travel industry and building strategic partnerships that will allow us to showcase our diverse range of hospitality offerings to a wider audience. We believe this roadshow will be a significant step forward in fostering closer collaboration and unlocking new opportunities for mutual success. We are excited to present our latest developments and illuminate our premier properties in the Chinese market through this event.”

ONYX Hospitality Group has a solid track record of managing hotels, resorts, and serviced apartments across Asia Pacific, dedicated to a personalized hospitality approach. This commitment aligns with its ambition to become ‘The Best Medium-sized Hospitality Management Company in Southeast Asia,’ focusing on delivering superior guest experiences and embracing sustainable practices.

ONYX recently marked a significant milestone by becoming the first hospitality management company in Asia Pacific to engage in a long-term partnership with UNESCO for Cultural Sustainability. This initiative includes educational webinars that promote sustainable tourism in ASEAN. ONYX places a high priority on sustainability, aiming to reduce travel footprints and ensure future generations can enjoy similar travel privileges.

Furthermore, ONYX’s commitment to excellence has been recognized through multiple prestigious awards. It received the ‘Outstanding Hotel Chain Partner’ Award from Trip.com and won at the HR Asia Awards, earning titles for ‘HR Asia Best Companies to Work for in Asia 2023’ and ‘HR Asia Diversity, Equity & Inclusion Awards.’ These accolades not only affirm ONYX’s dedication to guest satisfaction but also its efforts to create a diverse, inclusive, and supportive work environment.

A selection of properties from the brand’s portfolio will participate in the roadshow, with some key locations particularly appealing to the Chinese market:

Amari Pattaya: Nestled at the serene northern end of Pattaya Bay, Amari Pattaya is the quintessential resort for travelers seeking a beach haven with ample opportunities for both relaxation and adventure. The resort features a comprehensive Kids Club, a large swimming pool with slides, and spacious 2-3 bedroom suites. A new addition is the Beach Lawn Glamping event, held every weekend, offering a mix of gourmet food and live music in the balmy Thai atmosphere.

Amari Bangkok: This hotel combines modern design with traditional Thai elements, enhancing the allure of central Bangkok. Amari Bangkok, formerly known as Amari Watergate Bangkok, marks its 30th anniversary with a significant relaunch. This includes luxurious new room and suite designs and the addition of dining venues that cater to varied tastes. The Chom Sindh restaurant uplifts Thai street food and seafood with sustainably sourced ingredients, while Nila offers a taste of coastal Indian cuisine. The hotel has also introduced a ‘maai spa,’ part of a new wellness initiative by ONYX Hospitality Group. In 2023, Amari Bangkok earned four Haute Grandeur Global Awards, including “Best Luxury Hotel in Asia.”

Amari Phuket: Positioned directly on the white sands of Patong Beach, Amari Phuket provides an unmatched beachfront experience. Dining options include the TreePods, unique elevated pods hidden among the trees with spectacular views of Patong Bay, and The Jetty, known for its fresh seafood and Phuket Lobster. The Samutr Bar offers a sophisticated atmosphere with stunning sunset views over the Andaman Sea, serving signature local cocktails.

OZO Phuket: Located a short walk from Kata Beach, OZO Phuket features 255 well-appointed rooms and suites, two outdoor pools, and the EAT restaurant. Its proximity to the vibrant night market and Kata Beach makes it a perfect family destination for those looking for a beachfront stay filled with conveniences.

Shama Lakeview Asoke Bangkok: Situated in Bangkok’s Central Business District, Shama Lakeview Asoke provides a peaceful urban retreat. It offers a range of accommodations from studio to three-bedroom apartments, all with lake or city skyline views. The property is ideal for both short and extended stays, offering exceptional service and a prime location.

Shama Yen-Akat Bangkok: Located near the Sathorn Central Business District, Shama Yen-Akat Bangkok is ideal for long-term stays, combining comfort and functionality in a tranquil setting away from the city’s hustle. The pet-friendly apartments feature spacious living areas, dedicated workspaces, complimentary Wi-Fi, and stunning views through expansive windows.