Orlando Tourism Boosted by Taylor Swift “Eras Tour” Exhibit at Disney’s Hollywood Studios

Published on December 14, 2025

Orlando, Florida, has seen a surge in tourist activity with the launch of the highly anticipated Taylor Swift Eras Tour exhibit at Disney’s Hollywood Studios. This exciting new attraction, which opened on December 12, 2025, features iconic costumes from Swift’s record‑breaking global tour. For both Swifties and casual tourists alike, this exhibit offers a unique opportunity to experience one of the most talked-about music tours of the decade in the heart of Orlando’s famous theme park district.

The exhibit is located within the Walt Disney Presents gallery at Disney’s Hollywood Studios, one of the four major theme parks that make up Walt Disney World Resort. Disney’s Hollywood Studios, known for its movie and entertainment-themed attractions, now offers something special for fans of pop culture — a closer look at Taylor Swift’s breathtaking costumes from her Eras Tour. The display includes three stunning outfits, each representing a different era of the tour: the bold “Reputation” snake bodysuit, the glamorous “Midnights” sequined ensemble, and the striking white dress from the “Tortured Poets Department” section. These real costumes, not replicas, bring the magic of Taylor’s stage performances to life in a way that fans and tourists can interact with and admire up close.

The timing of this exhibit is perfect for boosting Orlando’s tourism, as it aligns with the release of exclusive Taylor Swift content on Disney+. Fans of the artist can now watch Taylor Swift | The Eras Tour: The Final Show and Taylor Swift | The End of an Era, giving them another reason to make the trip to Orlando to see the exhibit in person. The release of these films has certainly drawn more attention to the tourism appeal of Disney’s Hollywood Studios, and many are planning their vacations around this experience.

The impact of this exhibit goes beyond just entertainment. Florida’s tourism industry is known for its capacity to draw large crowds, and attractions like this Taylor Swift exhibit play a major role in the state’s economic success. Visit Florida, the state’s official tourism marketing organization, has long recognized the power of combining world-class entertainment with immersive experiences to drive visitation. The Eras Tour exhibit provides a new and exciting reason for visitors to choose Orlando over other destinations, thus contributing to increased hotel bookings, restaurant visits, and retail shopping in the surrounding areas.

The cultural significance of Taylor Swift’s tour and the immense popularity of her music further elevate the experience for visitors, particularly those who might not typically visit the theme parks for traditional Disney offerings. While Orlando is known for its family‑friendly atmosphere, this exhibit showcases the city’s ability to diversify its tourism offerings, making it more appealing to a broader audience, including music lovers and pop culture enthusiasts. It also provides an excellent opportunity for Orlando’s tourism sector to cater to a growing segment of adult travelers seeking unique, themed travel experiences.

Disney’s Hollywood Studios is no stranger to leveraging pop culture to engage with visitors, but the inclusion of this special exhibit is another level of fan engagement. The exhibit offers an interactive experience where fans can take photos with the costumes, delve into the story behind each piece, and explore the history of the Eras Tour. This is more than just an exhibition; it’s an immersive experience that taps into the global excitement surrounding Taylor Swift’s success.

Beyond the exhibit itself, the opening of this attraction offers a boost to local businesses. Visitors to the exhibit will likely extend their stays to enjoy the rest of the offerings at Walt Disney World Resort, which include renowned parks like Magic Kingdom, Epcot, and Animal Kingdom. Furthermore, with Orlando’s reputation as a top holiday destination, the addition of such a high‑profile event ensures that tourists will be booking vacations for not just the theme parks but for a multi‑attraction experience.

Orlando’s tourism landscape is evolving, and attractions like the Eras Tour exhibit highlight how the city is adapting to trends in entertainment and fan culture. By expanding its appeal to diverse audiences, the city continues to solidify its position as a top global travel destination.

The Taylor Swift Eras Tour exhibit at Disney’s Hollywood Studios is more than just a temporary attraction; it’s a strategic move to elevate Orlando’s tourism appeal. The exhibit’s blend of celebrity culture, interactive elements, and pop‑centric appeal ensures that it will draw in crowds for the foreseeable future. For Swifties and tourists alike, this experience adds a layer of excitement to their Orlando vacation plans, while providing a boost to the city’s already thriving tourism industry.

As Orlando continues to evolve and diversify its tourism offerings, it is clear that events like the Taylor Swift Eras Tour exhibit are integral to shaping the city’s future as a vibrant, dynamic destination for travelers from all over the world.