Osaka and Thailand sign MICE industry agreement

Saturday, January 14, 2023

The Osaka Convention & Tourism Bureau (OCTB, President: Hiroshi Mizohata) and the Thailand Convention and Exhibition Bureau (TCEB) on December 19, 2022, signed a Memorandum of Understanding (MOU) for the MICE industry, signifying the strengthened cooperation and collaboration between the two parties in revitalizing the business events industry.

By signing the MOU, the OCTB and TCEB mark a new chapter in the strengthening cooperation between Japan and Thailand and create a new avenue for achieving their mutual goals.

The cooperation between the OCTB and the TCEB will involve the exchanging of delegations in order to share information and experience in the field of MICE and business events, and will foster
mutual support and strengthened collaboration in promoting and attracting all kinds of business events.

In signing the MOU, both parties strengthen their cooperation with the following four measures:

1) Encouraging the MICE events of both parties to establish business connections with each other, as well as encouraging participation in trade shows, meetings, incentive tours, conventions, and exhibitions organized by one or both parties, e.g., JATA, IT&CM Asia, etc.

2) Exchanging information related to the business events market and product development, including market research and development.

3) Co-organizing opportunities for foreign agencies and media to introduce the respective business events potential of Osaka and Bangkok

4) Co-organizing meetings to promote cooperation between the MICE destinations of both countries

Also mentioned in the MOU is the strengthening of cooperation to develop MICE industry training and to foster talent, and includes the following items:

the exchange of experts, instructors, and students from both parties’ respective MICE training institutions
the exchange of information on MICE training courses, curricula, and programs
support for each other’s MICE training institutions
providing special privileges for participating in seminars and training sessions organized by each bureau

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