Ottawa to Host ASAE’s 2026 Executive Leadership Forum, Bringing Bold Leadership Ideas to Canada’s Capital

Published on December 11, 2025

By: Tuhin Sarkar

Ottawa is set to welcome the prestigious 2026 Executive Leadership Forum (ELF), organised by the American Society of Association Executives (ASAE). The event will be held from June 28 to 30, 2026, at The Westin Ottawa, a prime venue nestled in the heart of Canada’s capital. This event, which attracts the leading CEOs and senior executives of various associations, promises to be a significant milestone for Ottawa, showcasing its dynamic blend of business and culture. It offers an ideal environment for association leaders to share innovative ideas, explore new leadership strategies, and engage in collaborative discussions about the future of their organizations.

Ottawa’s selection as the host city for this influential event speaks volumes about its position as a hub for business and leadership innovation. The city’s unique mix of governmental presence, national associations, and strategic location makes it an exceptional choice. ASAE’s President and CEO, Michelle Mason, expressed enthusiasm about the event, highlighting Ottawa’s potential to inspire and spark new leadership ideas. With the event taking place against the backdrop of Canada’s capital, attendees will enjoy the “power of place,” as they explore leadership solutions in a city known for its collaborative spirit and innovative thinking.

Ottawa’s leadership and business environment are designed to foster bold thinking and actionable results. The city’s combination of industry leaders, national associations, and research institutions creates a fertile ground for new ideas to thrive. Stephanie Seguin, Vice President of Sales at Ottawa Tourism, emphasized that Ottawa’s status as a G7 capital city, along with its walkable downtown and wealth of national associations, makes it the ideal setting for such a forward-thinking event. The event’s theme, “Leading with Audacity,” aligns perfectly with Ottawa’s forward-looking approach to leadership, making it an exciting prospect for the 100-150 executives expected to attend.

The theme of the forum, “Leading with Audacity,” will challenge attendees to rethink traditional leadership approaches and push the boundaries of innovation. With its rich network of government departments, associations, and sector leaders, Ottawa offers a unique platform for exploring the intersection of policy, strategy, and leadership. Virginie De Visscher from Destination Canada praised Ottawa’s strong business ecosystem and the city’s role in shaping the future of associations. Through the forum, Ottawa will highlight its role as a globally connected city that fosters collaboration and drives the exchange of ideas across borders.

Participants at the 2026 Executive Leadership Forum will be immersed in an environment designed to inspire creative thinking and actionable leadership strategies. The forum will include a range of dynamic sessions, workshops, and peer-to-peer learning opportunities that will encourage delegates to explore bold new ideas and tackle complex organizational challenges. By engaging with Ottawa’s vibrant community and local venues such as the Fairmont Château Laurier and Rogers Centre Ottawa, attendees will not only gain insights into leadership practices but also experience the city’s distinct culture and history.

In addition to the leadership-focused sessions, Ottawa’s role as a global business destination will be further reinforced through the event’s collaboration with Destination Canada. The initiative emphasizes the importance of Canada’s cities in hosting international events and supporting the growth of global industries. By bringing the ASAE Forum to Ottawa, Destination Canada is helping to strengthen the city’s profile as a world-class destination for meetings and business events. The success of the 2026 Forum will likely set the stage for more high-level events in Ottawa, further cementing its place as a key player in global business and leadership conversations.

As Ottawa prepares to host the ASAE 2026 Executive Leadership Forum, the city is already a beacon for business leaders seeking new perspectives and innovative solutions. Its mix of policy expertise, collaborative networks, and world-class venues makes it an unmatched destination for forward-thinking events. For the leaders attending the Forum, Ottawa will offer a transformative experience, one that blends business, culture, and leadership in a way that few other cities can match. This event is expected to provide actionable strategies and lasting connections that will influence the trajectory of organizations across North America and beyond.