Outbound Travel from Greece Reaches New Heights with Big Increase in Visitors

Published on December 17, 2025

Greek outbound travel saw a remarkable rise in 2025, with a 20% increase in the number of Greeks traveling abroad during the first nine months of the year, compared to the same period in 2024. According to the latest data released by Visa, this surge in travel is a direct result of increased consumer spending and heightened demand for international vacations.

From January to September 2025, the growth in outbound travel was particularly pronounced during the peak summer months of June, July, and August, with travel numbers surpassing 20% year-on-year. At the same time, cross-border spending climbed by 25%, highlighting a growing trend of more expensive, long-haul, and luxury travel options among Greek tourists.

This rise in travel and spending points to the resilience of Greece’s tourism industry and the growing desire of its citizens to explore destinations outside the country. As global travel resumes post-pandemic, Greeks have increasingly turned to international destinations, reflecting a shift toward more adventurous, cultural, and luxury vacations.

Key Factors Driving the Rise in Outbound Travel

Several factors have contributed to the rise in outbound travel from Greece. The recovery of global tourism, the increase in disposable income, and the broader trend of luxury tourism have all played pivotal roles. For many Greeks, international travel is increasingly seen as a necessity, not just a luxury, with many opting for vacations abroad to experience new cultures, leisure activities, and destinations that offer both relaxation and adventure.

Additionally, Greece’s economic recovery has allowed more citizens to spend freely on overseas trips. The strengthening of the Euro against other currencies has also made international destinations more affordable for Greek tourists, further boosting outbound travel. With more airlines offering competitive prices and the growth of budget travel options, Greek travelers have more opportunities to visit far-flung destinations in Europe, Asia, and North America.

The popularity of online travel platforms and holiday packages has also made planning international trips easier, while providing travelers with more control over their itineraries. With the increase in low-cost carriers and the rise of digital nomadism, more Greeks are able to book trips to places they would have previously considered out of reach.

Popular Destinations for Greek Travelers

According to Visa’s data, the increase in outbound travel has led to an uptick in visits to both traditional European destinations and farther-flung international locations. Europe remains a popular choice for Greek travelers, with countries like Italy, Spain, France, and the United Kingdom consistently attracting the largest number of visitors. Cities like Rome, Barcelona, Paris, and London are favorites, offering a rich mix of history, art, and gastronomy that appeal to Greek tourists.

In addition to nearby European countries, Greek travelers have increasingly sought destinations beyond the European continent. Countries like the United States, Canada, and Australia have seen notable increases in Greek visitors, with New York, Los Angeles, and Toronto leading the charge. These destinations are particularly popular among Greek travelers looking for diverse cultural experiences, entertainment, and shopping opportunities.

Asia is also gaining in popularity, with countries like Japan, Thailand, and the UAE emerging as top destinations for Greek travelers. Japan, with its unique cultural offerings, luxury shopping, and highly regarded culinary scene, has become a must-visit location for those seeking a mix of tradition and modernity. Meanwhile, the UAE, particularly Dubai, continues to be a favorite for its modern architecture, luxury shopping, and world-class entertainment.

Spending Trends: A Shift Towards Luxury and Long-Haul Travel

Visa’s data indicates that Greek travelers are not only increasing the volume of their travel but are also spending more on their trips. Luxury travel has grown significantly, with many opting for higher-end experiences, including first-class flights, luxury hotels, and exclusive tours. This shift toward more luxurious travel experiences reflects a global trend toward premium and customized vacations.

Popular spending areas include luxury shopping, fine dining, and premium accommodations, with travelers choosing to splurge on once-in-a-lifetime experiences, such as private tours, gourmet experiences, and high-end cultural activities. Destinations with a reputation for luxury tourism, such as Paris, New York, and Dubai, have been particularly favored by Greek travelers.

Additionally, longer long-haul trips have become more common, with travelers seeking to explore distant and exotic destinations that offer a complete escape from daily life. These longer trips often involve a mix of cultural, leisure, and adventure activities, encouraging tourists to explore multiple destinations in a single trip.

Impact on Tourism: A Boost for Greece’s Economic Growth

The rise in outbound travel is not only beneficial for the countries receiving Greek tourists but also has a positive impact on Greece’s tourism economy. As more Greeks travel abroad, the country’s tourism sector gains from the international tourism exchange. The increase in tourism spending within the Greek economy creates a ripple effect, benefitting sectors like hospitality, transportation, retail, and tourism services.

The boost in outbound tourism also leads to greater cultural exchange and connections between Greece and other countries. With Greek travelers spending more on international destinations, Greek travel agencies, airlines, and tour operators are increasingly tailoring their offerings to meet the evolving demands of the modern tourist.

Looking Ahead: A Strong Future for Greek Outbound Travel

With outbound travel rising steadily, Greece’s tourism industry is well-positioned to remain a significant player in the global tourism market. As more Greek travelers look for opportunities to explore new destinations, both traditional European locations and more exotic long-haul trips will continue to rise in popularity.

For tourists planning to visit Greece, the increasing focus on outbound travel means that more Greek visitors will be exposed to different cultures, helping to enrich their travel experiences. The continued growth in tourism spending is expected to further enhance Greece’s tourism infrastructure, ensuring that the industry remains a cornerstone of the country’s economy for years to come.