Pacific Asia Travel Association Annual Summit 2024 Champions Sustainability with New Kind Hearts Program in Macao, China

Published on May 21, 2024

The Pacific Asia Travel Association (PATA) is excited to introduce a new sustainability and social responsibility program at the PATA Annual Summit 2024 (PAS 2024) held in Macao, China, from May 15-17. The program, named PATA Kind Hearts, highlights the organization’s dedication to promoting sustainable tourism and having a positive effect on local communities at its event locations.

The PATA Kind Hearts initiative led to the donation of nearly 100 children’s books to the Macao Cultural Institute’s libraries during PAS 2024. Delegates, speakers, and staff contributed by bringing children’s books in various languages and genres, which were collected at the summit. The donation was officially presented to Eric Fong, Vice Chairman of the PATA Macau Chapter and Director of Marketing at Macau International Airport Co. Ltd., on behalf of the institute by PATA CEO Noor Ahmad Hamid during the closing ceremony on May 17.

According to Noor, “The PATA Kind Hearts initiative was created to spread joy and nurture a love of literature among the children of Macao, China. It reflects our dedication to community engagement and support, with an emphasis on the development and well-being of the younger generation.” He added, “The book donations are intended not only as educational resources but, most importantly, as symbols of collective kindness.”

This crowdsourcing effort tapped into PATA’s broad network, bringing together delegates, speakers, members, partners, and chapters to collectively effect positive change.

The PATA Kind Hearts initiative prioritizes children, aiming to foster a love for reading and learning that boosts literacy and supports overall development. The initiative also emphasizes inclusivity by providing books for children with special needs, ensuring they feel acknowledged and supported.

In addition to this, by backing local carbon offset projects, the PATA Kind Hearts initiative complements PATA’s commitment to sustainable development and making a meaningful impact in the communities hosting its events.