Pacific Asia Travel Association Reveals Full Agenda for Travel Mart 2025, Showcasing Key Attractions in Bangkok This August, Including B2B Mart, Knowledge Forum, and PATA Gold Awards

Published on August 20, 2025

The Pacific Asia Travel Association (PATA) has officially unveiled the complete agenda for its highly anticipated Travel Mart 2025 (PTM 2025), set to take place in Bangkok this August. This flagship event promises to be a major draw for industry professionals, with its comprehensive B2B Mart providing unparalleled networking opportunities. Attendees will also benefit from the insightful Knowledge Forum, designed to foster thought leadership and innovation in travel, and the prestigious PATA Gold Awards, celebrating excellence in the sector. The event promises to be a key milestone in the travel industry calendar, drawing global attention to the vibrant tourism landscape of Bangkok.

The Pacific Asia Travel Association (PATA) has officially unveiled the full agenda for PATA Travel Mart 2025 (PTM 2025), scheduled to take place at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand, from August 26 to 28. In addition to its flagship B2B travel mart, which will bring together over 500 industry professionals, the event will include a comprehensive one-day Knowledge Forum, the prestigious PATA Gold Awards 2025 Gala Dinner, and a variety of networking opportunities designed to foster business connections.

“PATA Travel Mart is designed to bring together the heart of the Asia Pacific tourism industry, but it is only through the united efforts of industry leaders from both the private and public sectors that meaningful connections can be created – connections that inspire growth and collaboration among buyers, exhibitors, and all participants,” stated PATA CEO Noor Ahmad Hamid.

He added, “I look forward to welcoming delegates from across the region and beyond to what promises to be a productive business event here in Thailand.”

Programme Key Highlights

Ahead of the official inauguration of the Mart, PATA will host the PATA Youth Symposium 2025 at Srinakharinwirot University on August 25. The afternoon will feature the PATA Executive Board Meeting, uniting key figures within the organisation, followed by the comprehensive PATA Board Meeting on August 26.

The PATA Knowledge Forum 2025, held on the first official day of the event, August 26, will align with the theme, “Designing Meaningful Tourism for a Changing World.” Kicking off the forum, Sharzede Datu Haji Askor, CEO of the Sarawak Tourism Board, will take the stage to formally announce Sarawak, Malaysia, as the host destination for the PATA Travel Mart 2026.

This immersive, full-day conference will showcase a series of presentations, panel discussions, and interactive sessions. Topics will include emerging markets, the role of young tourism professionals, inclusive tourism practices, travel technology, and the latest trends driving the tourism and travel industries.

Forum Speakers and Event Highlights:

Alex Rayner – Executive Board Member, PATA
Aung Zwe Wint – Assistant Advisor, PATA Thailand Bangkok University Student Chapter and Intern, PATA
Chiranan Kunpalin – Senior Client Partnerships Lead, Google, Thailand
Cindy Lui – Vice President of Resort Sales, MGM
Frank Cancelloni – Group CEO, Jim Thompson
Frederic Vanhoutte – President, Eventiz
Jane Park – Assistant Manager – F&B Revenue Management & Operations, Hotel ICON and 2024 PATA Face of the Future
Jason Wang – COO, Global Tourism Economy Forum (GTEF); Executive Director, Global Tourism Economy Research Centre
John Williams – Vice President – Asia, Advertising Sales, BBC Studios Asia
Jonathan Low – CEO, Global Success Learning Academy
Mark Halberstein – CEO, Simplenight
Martin Venzky-Stalling – Director, Ennova Partners
Mayur Patel – Head of Asia, OAG
Mike Stewart – Regional General Manager Southeast Asia, Intrepid
Noor Ahmad Hamid – CEO, PATA
Parth Patnaik – Membership Manager – India & Asia, International LGBTQ+ Travel Association (IGLTA)
Peter Semone – Chairman, PATA
Phattra Jungpol – B2B Partnership Director – APAC, Holafly Limited
Prof. Dr. Wolfgang Georg Arlt – Executive Director, Meaningful Tourism Centre
Puripan Bunnag – Senior Vice President, Thailand Convention and Exhibition Bureau (TCEB)
Roni Weiss – Executive Director, Travel Unity
Sharzede Datu Haji Salleh Askor – CEO, Sarawak Tourism Board
Siripakorn Cheawsamoot – Director-General, Designated Areas for Sustainable Tourism Administration (DASTA)
Thapanee Kiatphaibool – Governor, Tourism Authority of Thailand
Thet Hnin Ko Ko (Alice) – Hospitality Management Student, Dusit Thani College
Thomas Pellegrin – Asia Pacific Aviation Leader, Deloitte
Xiaodong Ji – Chairman, China Chamber of Tourism
Xiaolong Yang – Counsellor (Cultural Affairs), Embassy of the PRC in Thailand
Yang Li – Head of Public Affairs, APAC, Booking.com
Yeji Cho – Korea Tourism Organization and 2025 PATA Face of the Future

Following the Forum, the day will culminate with a Welcome Reception hosted by the Tourism Authority of Thailand (TAT).

Event Highlights

• August 27: The second day will kick off with the Opening Ceremony at 10:00 AM Bangkok time. A VIP tour of the Mart will be led by Mr. Hamid.
• That evening, the PATA Gold Awards 2025 Gala Dinner, sponsored by the Macao Government Tourism Office (MGTO), will honor 20 recipients for exceptional achievements in Marketing and Sustainability & Social Responsibility.
• August 27-28: Extensive business and open hall sessions will provide valuable opportunities for networking and collaboration between buyers and sellers. On the final day of the exhibition, Trade Visitors will have the chance to attend the Mart and engage in a wide range of activities.

The Cvent Event App will be available starting August 21, offering PTM 2025 delegates a dynamic platform to stay informed on the event’s agenda, schedule meetings with industry professionals, and enjoy a smooth event experience.

The Pacific Asia Travel Association (PATA) has unveiled the full agenda for Travel Mart 2025 in Bangkok this August. The event will feature a dynamic B2B Mart, an enriching Knowledge Forum, and the prestigious PATA Gold Awards. This gathering is set to showcase key industry developments and foster global connections, making it a must-attend for professionals in the travel sector.

PATA Travel Mart 2025 is honored to be supported by a range of esteemed partners, including Official Airline Partner Thai Airways, Welcome Reception Sponsor Tourism Authority of Thailand, PTM Coffee Break & Knowledge Forum Lunch Sponsor Sarawak Tourism Board, Gold Awards Gala Dinner Sponsor Macao Government Tourism Office, PATA Knowledge Forum Sponsor Holafly Limited, PTM Strategic Sponsor China National Tourist Office in Bangkok, Official Online Hotel Booking Partner HotelPlanner, Event Tech Partners Cvent and Thailand Convention and Exhibition Bureau, Supporting Partners RX Global and Trends, Sponsor Candela Technology AB, and Official Publication PTM Daily, TTG Asia Media.