Published on December 5, 2025
In a remarkable achievement for Paris, the city has claimed the top spot in Euromonitor International’s prestigious Top 100 City Destinations Index for 2025, holding the position for the fifth consecutive year. With over 18 million international visitors flocking to the French capital, Paris continues to set the benchmark for global tourism. This outstanding performance is underpinned by its robust tourism infrastructure, cultural vibrancy, and commitment to sustainability.
For the fifth year running, Paris has been crowned the world’s leading city for tourism, according to the annual Top 100 City Destinations Index by Euromonitor International. This index, which evaluates the most popular cities globally, places Paris ahead of all others, maintaining its undisputed leadership in tourism.
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In 2025, the City of Light welcomed over 18 million international visitors. What’s behind Paris’s sustained success? The city’s strong tourism infrastructure plays a crucial role, offering a seamless travel experience with excellent transport connections, world-class hotels, and iconic landmarks. In addition to this, Paris continues to captivate visitors with its rich cultural heritage, including the highly anticipated reopening of the historic Notre-Dame de Paris, which sparked a fresh wave of interest from tourists around the globe.
One of the key factors contributing to Paris’s dominance in the tourism sector is its exceptional infrastructure. The city’s excellent transport networks make it incredibly easy for visitors to navigate and explore all its iconic attractions. From the world-famous Eiffel Tower to the Louvre Museum, Paris boasts a wealth of attractions that continue to draw in millions of tourists.
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Additionally, the city’s luxury hotel scene has seen remarkable growth, providing high-end accommodations for those seeking comfort and style. Paris is also home to a range of cultural experiences, from fine dining at Michelin-starred restaurants to art exhibitions and live performances, all of which attract a diverse international audience year after year.
As global concerns about sustainability continue to rise, Paris has remained committed to eco-friendly initiatives. The French capital has made significant strides in integrating sustainability into its tourism strategies, helping to reduce its environmental impact while still attracting millions of visitors annually.
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The city’s green spaces, such as the famous Luxembourg Gardens and the Bois de Boulogne, offer visitors a chance to connect with nature amid the urban landscape. Paris is also promoting sustainable transport options, with an expanding network of bike lanes and electric vehicle charging stations, encouraging visitors to travel responsibly during their stay.
While Paris retains the top spot, Europe continues to dominate the global tourism scene. The latest report from Euromonitor International reveals that four out of the top five cities in the index are located in Europe. Alongside Paris, Madrid, Rome, and Milan also shine as top global destinations.
Madrid, in second place, has made a name for itself with its forward-thinking sustainability efforts and urban mobility improvements. Known for its rich cultural offerings and modern infrastructure, Madrid attracts millions of visitors each year, drawn to its historic attractions as well as its sustainable tourism practices.
Rome, ranked fourth, has seen substantial growth, driven by luxury hotel openings and major airport expansions. The Italian capital continues to captivate tourists with its historic landmarks like the Colosseum, Vatican City, and the Trevi Fountain, making it a must-visit destination for many.
Milan rounds out the top five, cementing its position as a global leader in business, fashion, and design. Known as the fashion capital of the world, Milan also boasts a thriving tourism industry, thanks to its cutting-edge hotels, restaurants, and shopping districts.
While European cities continue to shine in the rankings, other regions are making impressive strides in global tourism as well. Asia Pacific, in particular, has experienced a remarkable surge in international arrivals. Cities like Bangkok, Hong Kong, and Macau have seen an influx of tourists, with Bangkok leading the charge by welcoming over 30 million visitors in 2025.
This growth is attributed to several factors, including visa relaxations, improved infrastructure, and a growing number of high-profile events that enhance the visitor experience. Bangkok’s unique blend of traditional culture and modern amenities has made it a top destination in Asia, while Hong Kong and Macau continue to attract tourists with their rich history, diverse cultures, and vibrant entertainment options.
The Middle East and Africa have also seen a rise in international visitors, with cities like Abu Dhabi and Dubai positioning themselves as tourism hubs with cutting-edge infrastructure, luxury resorts, and world-class cultural events.
Despite facing challenges such as economic uncertainties and geopolitical tensions, global tourism has shown remarkable resilience. According to Nadejda Popova, the global head of loyalty at Euromonitor International, international arrivals to the top 100 cities rose by 8% in 2025, reaching a staggering 702 million.
This surge in tourism can be attributed to the ability of cities to adapt and innovate in response to changing conditions. While challenges persist, cities around the world are finding new ways to attract visitors by investing in their tourism infrastructure, enhancing the visitor experience, and embracing new technologies such as artificial intelligence.
As cities around the world compete for tourist dollars, innovation plays a critical role in maintaining a competitive edge. Artificial intelligence (AI) is reshaping the tourism industry, from AI-powered customer service in Abu Dhabi to smart city platforms in New York. These technological advancements are enhancing the visitor experience, making it more personalized, efficient, and enjoyable.
In Bangkok, for example, tourists can now use digital arrival cards to streamline their entry into the city, while in New York, smart city platforms help visitors navigate the city’s attractions with ease. These innovations are driving urban competitiveness, ensuring that cities remain attractive to global travellers.
Looking ahead, sustainability and innovation will continue to shape the future of urban tourism. Cities like Madrid, Palma de Mallorca, and Valencia are leading the way with eco-friendly initiatives, making sustainability a key priority in their tourism strategies. Meanwhile, cities in the Nordic region, such as Helsinki and Oslo, are embracing sustainable practices and integrating them into their tourism offerings.
The growing integration of AI and other digital tools is also set to revolutionise the tourism industry. From personalised travel experiences to enhanced service delivery, cities are using innovation to meet the evolving demands of travellers.
The Top 100 City Destinations Index 2025 highlights the ongoing evolution of global tourism. As cities compete to attract visitors, the focus is shifting towards sustainability, resilience, and innovation. Paris continues to lead the way, but cities around the world are embracing new strategies and technologies to enhance the visitor experience and secure their place among the world’s top destinations.
Whether it’s through cutting-edge infrastructure, sustainable practices, or the integration of AI, cities are finding new ways to adapt and thrive in the ever-changing world of tourism. The future of urban tourism is bright, with exciting developments on the horizon that promise to shape the way we travel in the years to come.
In the world of travel, a few cities stand out above the rest. These places are not just famous; they are powerful magnets for millions of tourists every year. According to the Euromonitor International’s Top 100 City Destinations Index for 2025, cities like Madrid, Tokyo, Rome, Milan, and Seoul are set to take centre stage as the world’s ultimate tourism hubs. These cities have managed to stay on top for a reason — they offer a combination of culture, history, modernity, and unbeatable experiences. Here’s why these cities are leading the global tourism scene and why you should pack your bags for your next adventure!
Madrid, Spain’s vibrant capital, continues to dominate global travel rankings. According to Euromonitor, Madrid ranks second in the world for 2025, thanks to its rich cultural history, impressive art scene, and a strong push toward sustainability. The city is known for its iconic landmarks such as the Royal Palace of Madrid, the Prado Museum, and the bustling Puerta del Sol, where every street and square tells a story.
But Madrid is more than just its historic charm. The city is also evolving into a global leader in urban mobility and green tourism. In 2025, sustainability is becoming one of the city’s strongest selling points, attracting visitors who want to explore responsibly. The city’s efficient public transport, the pedestrian-friendly Gran Via, and the popular Madrid Río park all highlight the commitment to sustainable tourism, making it a great destination for both first-time and returning travellers.
For tourists, Madrid offers something for everyone. From the delicious tapas served in lively squares to the world-class shopping along Calle de Serrano and the countless artistic experiences, Madrid is an ideal destination for those who want to experience the best of Spain.
Why you should visit Madrid: Madrid is perfect for those seeking a blend of historical grandeur and modern innovation. It’s a place where you can wander through centuries-old streets and enjoy the energy of a city that never stops.
When it comes to future-forward cities, Tokyo, Japan, stands firmly in third place in Euromonitor’s 2025 rankings. Tokyo is a city of incredible contrasts. It’s where ancient shrines sit alongside skyscrapers, and where traditional tea ceremonies take place just a few blocks away from the dazzling lights of Shibuya Crossing. Tokyo is a symbol of how tradition and modernity can exist together, creating a truly unique visitor experience.
Tokyo is famous for its impeccable service and high-tech amenities. From the bullet trains that whisk you around the city to the state-of-the-art shopping centres in Shinjuku, Tokyo is built for modern travellers. But despite the high-tech surroundings, the city hasn’t forgotten its roots. Temples like Senso-ji and serene gardens like the Shinjuku Gyoen provide a peaceful respite from the city’s fast pace.
Tokyo is also the gateway to Asia, welcoming millions of international visitors every year. In 2025, the city is expected to continue growing, with major sporting events and cultural exhibitions driving tourism to new heights. Whether it’s sampling sushi at the famed Tsukiji Fish Market, visiting the world-famous Tokyo Tower, or exploring the endless shopping districts, Tokyo is a destination that every traveller must experience at least once.
Why you should visit Tokyo: Tokyo offers a one-of-a-kind experience where ancient traditions meet futuristic innovation. It’s a destination that offers something for everyone — whether you’re into technology, history, food, or fashion.
The city that brings history to life, Rome, Italy, holds a strong fourth place in the 2025 rankings. Rome is often called the Eternal City, and for good reason. This is a place where you can walk through ancient ruins like the Colosseum, marvel at Renaissance artworks, and explore the grandeur of Vatican City — all in a single day. For history lovers, there’s no place quite like Rome.
But what makes Rome even more special in 2025 is its commitment to sustainability. As tourism in the city continues to grow, Rome is focusing on luxury hotel developments and expanded transportation systems that make it easier to get around while reducing the city’s carbon footprint. Investments in airport upgrades and green spaces also show the city’s dedication to balancing growth with environmental responsibility.
Rome is also a hub for luxury tourism, with high-end hotels, restaurants, and shopping districts attracting affluent visitors from all over the world. The city is not only about ancient history; it’s a place where modern luxury meets timeless charm. Rome is a place that blends the old with the new, creating an experience that feels like stepping back in time, yet also moving forward.
Why you should visit Rome: Rome is the ultimate destination for those who want to immerse themselves in ancient history while enjoying the comforts of modern life. It’s a city that will transport you to another era while making you feel completely at home.
Milan, Italy, might be known for its high-fashion boutiques and luxury shopping, but it’s also much more than that. Ranked fifth in the 2025 Index, Milan has become one of the most influential cities in the world of business, fashion, and design. Home to the famous Galleria Vittorio Emanuele II and the world-renowned Milan Cathedral, the city is both an architectural marvel and a shopping paradise.
Milan’s appeal is enhanced by its world-class infrastructure, making it a perfect destination for business and leisure travellers alike. Milan hosts numerous international trade shows, such as the Milan Furniture Fair and Milan Fashion Week, making it a must-visit for anyone interested in the latest trends in fashion, technology, and design. The city also boasts a vibrant cultural scene, with numerous art galleries and museums, such as the Pinacoteca di Brera and Leonardo da Vinci’s Last Supper.
For tourists, Milan offers a seamless blend of culture, modern amenities, and cosmopolitan energy. Whether you’re enjoying an espresso at a stylish café or shopping in Quadrilatero d’Oro, Milan offers a wealth of experiences to suit every traveller’s taste.
Why you should visit Milan: Milan is the ultimate destination for those who love fashion, culture, and luxury. It’s a city that offers cutting-edge design, unparalleled shopping, and a sophisticated atmosphere.
Seoul, South Korea, is quickly emerging as a top global destination. As the capital of one of the most dynamic countries in the world, Seoul offers a mix of ancient history, pop culture, and modern urban life. Ranked in the top 10 of the 2025 rankings, Seoul has become a must-visit city for young travellers looking to experience K-pop culture, delicious Korean cuisine, and innovative technology.
Seoul is known for its palaces and temples, such as Gyeongbokgung Palace and Jogyesa Temple, which offer visitors a glimpse into Korea’s rich history. At the same time, the city is at the forefront of technology, with cutting-edge smart city systems and high-tech infrastructure that make it easy to get around.
In addition to its modern amenities, Seoul is also a city full of character. From the bustling Myeongdong shopping district to the serene beauty of Bukchon Hanok Village, Seoul offers a diverse range of experiences for tourists. Whether you’re looking to immerse yourself in Korean pop culture, sample delicious street food, or explore the city’s beautiful palaces and temples, Seoul has it all.
Why you should visit Seoul: Seoul is a city that offers a unique combination of ancient traditions and modern technology. It’s a place where you can experience Korean culture at its finest, with something new and exciting around every corner.
What makes cities like Madrid, Tokyo, Rome, Milan, and Seoul so appealing to international visitors in 2025? It’s the balance between history, culture, modern infrastructure, and a focus on sustainability. As more people seek authentic experiences while being conscious of their environmental impact, these cities are adapting to provide exactly that. Whether you’re exploring ancient ruins in Rome, enjoying a high-tech experience in Tokyo, or shopping for luxury goods in Milan, these cities are showing the world that tourism can be both exciting and responsible.
Paris, often referred to as the City of Light, is one of the world’s most visited and celebrated cities. Known for its timeless beauty, rich history, stunning architecture, and world-class art and cuisine, Paris is a dream destination for travellers from around the globe. Whether you’re visiting for the first time or returning to explore more, Paris has something for everyone.
In this guide, we’ll take you through the must-visit attractions, local tips, hidden gems, and practical information to help you make the most of your trip to the French capital.
The Eiffel Tower is perhaps the most iconic symbol of Paris. Standing at 324 metres tall, this iron lattice tower offers spectacular views of the city from its observation decks. You can choose to take the elevator or, for a more adventurous experience, climb the stairs to the second floor. Don’t miss the chance to see it light up at night — the tower sparkles every hour for five minutes, creating a magical experience.
The Louvre is not just a museum; it’s an experience. Home to some of the world’s most famous art pieces, including Leonardo da Vinci’s “Mona Lisa” and the Venus de Milo, the Louvre is a must-visit for art lovers. With over 380,000 works of art, it’s impossible to see everything in one visit, so it’s a good idea to plan your time and decide in advance which exhibits interest you most.
Though it was damaged by a fire in 2019, Notre-Dame de Paris remains one of the city’s most significant landmarks. You can still admire the stunning Gothic architecture from the outside and explore the surrounding Île de la Cité. Once it fully reopens, you’ll be able to visit its incredible interior and even climb to the top for panoramic views of the city.
Located on the highest point in Paris, Montmartre, the Sacré-Cœur Basilica offers breathtaking views of the city below. The basilica’s striking white domes are hard to miss, and the interior is equally impressive, with stunning mosaics and peaceful spaces for reflection. The surrounding area of Montmartre is known for its charming streets, cafes, and art scene, making it a perfect spot to explore.
Housed in a former railway station, the Musée d’Orsay is one of the best places in the world to see Impressionist art. The museum features works from artists like Monet, Renoir, Van Gogh, and Degas. The building itself is an architectural masterpiece, and the view of the Seine River from the museum’s terrace is stunning.
The Champs-Élysées is one of the most famous avenues in the world, stretching from the Place de la Concorde to the Arc de Triomphe. It’s a shopper’s paradise with flagship stores, theatres, and cafes. At the top of the avenue stands the Arc de Triomphe, a grand monument celebrating French military victories. Climb to the top for an amazing view of Paris’s boulevards and the Eiffel Tower in the distance.
While Paris has many famous landmarks, the city also has a wealth of lesser-known spots that offer a more intimate and unique experience.
Escape the hustle and bustle of the tourist crowds by visiting Canal Saint-Martin, a charming neighbourhood in the 10th arrondissement. This area is lined with trendy cafes, boutiques, and street art, making it perfect for a leisurely stroll. The canal is also a lovely place to enjoy a picnic or a boat ride.
Le Marais is one of the oldest and most picturesque districts in Paris. It’s known for its medieval architecture, narrow cobblestone streets, and lively atmosphere. The area is full of hidden gems like the Place des Vosges, one of the most beautiful squares in Paris, and the Musée Picasso, showcasing the works of the famous Spanish artist.
Located near the Louvre, the Palais-Royal Gardens are a peaceful escape from the busy streets of Paris. The gardens are surrounded by beautiful arcades and home to the famous Colonnes de Buren (black and white striped columns). It’s a great place to relax and enjoy the serene atmosphere.
For something truly unique, visit the Musée de la Chasse et de la Nature (Museum of Hunting and Nature). Housed in a grand mansion, this quirky museum showcases fascinating exhibits on animals, hunting, and nature, with a mix of art, taxidermy, and historical artifacts. It’s one of Paris’s lesser-known cultural treasures.
This vibrant street in the 9th arrondissement is perfect for foodies. Packed with artisanal shops, bakeries, and cafes, Rue des Martyrs offers a true taste of Parisian life. Stop by Maison Landemaine for some of the best croissants in the city or visit Le Comptoir des Artisans for local cheeses and cured meats.
One of the most scenic ways to experience Paris is by boat. Take a Seine River cruise to admire many of the city’s most famous landmarks from the water, including the Eiffel Tower, Notre-Dame, and the Louvre. Many companies offer day or night cruises, each offering a unique perspective of the city.
No trip to Paris is complete without experiencing its café culture. Visit classic Parisian cafes like Café de Flore or Les Deux Magots in Saint-Germain-des-Prés, where you can sip on a coffee and watch the world go by. Don’t forget to stop by a local patisserie to try a buttery croissant, a delicate macaron, or a rich éclair.
For a taste of Parisian nightlife, head to the Moulin Rouge, the world-famous cabaret venue. Watch dazzling performances with spectacular costumes, music, and dance. The Moulin Rouge is an unforgettable experience that captures the glamour and energy of Parisian entertainment.
For something a little different, explore the Catacombs of Paris. Beneath the city’s streets lies a labyrinth of tunnels filled with the bones of over six million Parisians. The catacombs are a chilling yet fascinating insight into the city’s history and offer a spooky adventure for those looking for something unusual.
The best time to visit Paris depends on your preferences. Spring (April to June) and autumn (September to November) offer mild weather and fewer crowds, making it an ideal time for sightseeing. Summer (June to August) is high season, with warmer weather and bustling streets, while winter (December to February) can be cold but magical, especially during the holiday season.
Paris has an excellent public transport system, including buses and the Métro (subway). The Paris Visite card offers unlimited travel on public transport for a certain number of days, making it a great option for tourists. You can also explore the city on foot, as many attractions are close to each other.
Paris uses the Euro (€). It’s advisable to carry a small amount of cash for small purchases, although credit cards are widely accepted.
While French is the official language, most Parisians working in the tourism industry speak English. Learning a few basic French phrases, such as “Bonjour” (Hello), “Merci” (Thank you), and “S’il vous plaît” (Please), will be appreciated by locals.
Paris is generally a safe city, but like any major tourist destination, it’s important to stay alert. Watch out for pickpockets, especially in crowded areas like the Champs-Élysées and on public transport.
Paris is a city that truly has something for everyone. Whether you’re exploring world-class museums, relaxing in beautiful gardens, indulging in delicious food, or simply strolling through its charming streets, Paris offers endless opportunities for adventure and discovery. With its stunning landmarks, rich history, and modern flair, the City of Light promises an unforgettable experience. So, pack your bags and get ready to fall in love with Paris!
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Friday, December 5, 2025
Friday, December 5, 2025
Friday, December 5, 2025
Friday, December 5, 2025