PC Hospitality Partners with Shiji to Enhance Technology and Distribution Capabilities for Future Growth

Published on December 21, 2025

PC Hospitality, one of Asia’s largest hospitality conglomerates, has partnered with Shiji Group, a global leader in hospitality technology, to implement Shiji’s cloud-based solutions across its portfolio. This strategic collaboration marks an important milestone in PC Hospitality’s journey towards operational efficiency and long-term expansion. With this partnership, Shiji’s technology suite, including Shiji Daylight PMS, Horizon Distribution, and Infrasys POS, will support the hospitality group in streamlining operations, improving revenue performance, and enhancing its distribution strategy.

The collaboration between PC Hospitality and Shiji is designed to centralize data, enabling the hotel group to respond more quickly to changing market demands and optimize its performance across various regions. By integrating Shiji’s advanced technology into their operations, PC Hospitality is poised to enhance its business agility, improve commercial decision-making, and support the expansion of its hotel portfolio.

A Technology Partnership for Operational Efficiency and Commercial Success

The integration of Shiji’s solutions provides PC Hospitality with a unified platform for managing its operations across multiple properties. The adoption of the Shiji Daylight PMS (Property Management System) and the Horizon Distribution platform allows PC Hospitality to improve visibility across distribution channels, ensuring greater efficiency in guest management and increasing its ability to scale as the business grows.

Additionally, Shiji’s AI-powered tools help PC Hospitality make faster, more informed decisions, thereby enhancing both operational efficiency and revenue generation. As the hotel group expands into new markets, the scalable nature of Shiji’s solutions will enable PC Hospitality to seamlessly integrate these systems into new developments, making them a key asset in the company’s growth strategy.

The Horizon Distribution solution is particularly valuable, as it empowers PC Hospitality to better manage distribution channels, optimize pricing strategies, and increase direct bookings, which are essential for improving the profitability of its properties. The inclusion of Shiji’s Infrasys POS (Point of Sale) further enhances the guest experience by streamlining transactions and improving service quality.

Supporting PC Hospitality’s Long-Term Expansion Strategy

This partnership is aligned with PC Hospitality’s long-term strategy to strengthen its position in both existing and new markets. The hotel group is focused on increasing its footprint across key regions and capitalizing on its diversified portfolio, which includes luxury hotels, premium brands, and midscale to budget accommodations. By adopting Shiji’s modern technology stack, PC Hospitality ensures that its operations remain agile and competitive, which is critical as the hospitality industry continues to evolve.

The technology integration supports PC Hospitality’s expansion plans, which include opening additional hotels in major cities and entering emerging markets. This includes the growth of new hotel developments and the continuation of successful operations in key regions like the Middle East, Southeast Asia, and Europe.

Enhancing Guest Experiences with Cutting-Edge Technology

At the core of this partnership is guest experience, and Shiji’s cloud-based solutions are designed to support PC Hospitality in delivering a seamless and personalized journey for guests. The centralized platform enables the hotel group to streamline communication with guests, manage guest preferences, and deliver real-time updates on services and promotions. This ensures that guests experience consistently high service standards, regardless of the property they are staying at.

Shiji’s integrated systems also provide valuable insights into guest behavior, enabling PC Hospitality to tailor its offerings and improve loyalty programs. With more personalized interactions, the hotel group is able to enhance guest satisfaction, which, in turn, leads to higher retention and improved reviews.

Expanding the Digital Hospitality Ecosystem

This collaboration between PC Hospitality and Shiji also signals a broader trend in the hospitality industry towards digital transformation. By embracing cloud-based technologies and AI-powered systems, PC Hospitality is positioning itself as a forward-thinking leader in the industry. The integration of Shiji’s platform into PC Hospitality’s operations helps the hotel group enhance efficiency while improving the guest experience, which is crucial in a competitive and fast-changing market.

The successful implementation of these technologies across PC Hospitality’s diverse portfolio reinforces the company’s commitment to innovation and excellence in hospitality. With Shiji’s support, PC Hospitality is well-equipped to navigate the challenges of modern hotel management, providing value to both its guests and investors.

A Strong Technological Foundation for Future Growth

By partnering with Shiji Group, PC Hospitality has strengthened its technological infrastructure, ensuring that it remains at the forefront of the rapidly evolving hospitality landscape. The integration of AI-driven guest management, enhanced distribution channels, and cloud-based POS systems sets the stage for a more efficient and profitable future for the hotel group. As PC Hospitality continues to expand its footprint in key markets, this partnership positions the company for sustained success and growth in the competitive global hospitality sector.