Friday, February 2, 2024
During a press briefing today at KOMTAR, the organizers of the IAA World Congress, alongside Penang state as co-host, expressed their enthusiasm and preparedness for hosting the 45th International Advertising Association (IAA) World Congress from March 6-8, 2024. The congress anticipates drawing in around 1000 attendees globally, with an estimated economic impact of RM5.836 million for Penang.
“IAA Malaysia and Penang state government proudly stand as the hosts for the groundbreaking 45th IAA World Congress, a historic event that marks the first of its kind in South East Asia. Under the theme, “Brand: RE-CODE, for a Better World, Better Life,” this Congress is not just a convergence of ideas but a celebratory moment, commemorating the 85th Anniversary of IAA Global, the 30th Anniversary of IAA Malaysia, and International Women’s Day” said John D Chacko, the President of IAA Malaysia, Vice President of IAA Global, and Chairman of the World Congress.
“This congress seamlessly aligns with our Penang2030 vision. By 2030, we aspire to be the greenest state in Malaysia, technologically advanced, innovative governance, and sustainability-led development. The Penang state government also sees this Congress as an opportune moment to showcase Penang’s investment potential and attract diverse investments. Our strategic alignment aims to create a more resilient and dynamic economic landscape, fostering innovation, job creation, and sustainable development” said The Right Honourable Chow Kon Yeow, the Chief Minister of Penang.
With over 30 C-suite speakers, the Congress is set to offer valuable insights through mainstage sessions and panel discussions on pressing issues in marketing, AI, and technology. The Chief Minister emphasized the importance of staying abreast of global trends, particularly in the era of ongoing transformations and the imminent impact of AI.
“The international recognition that IAA World Congress brings not only strengthens our position as a leading hub for business events but also fosters invaluable knowledge exchange, networking, and collaborations that contribute substantially to our economic growth. This firmly establishes Penang as a key player in the global tourism and creative industries” said The Honourable Wong Hon Wai, the State Exco for Tourism & Creative Economy.
The Congress falls under the HRD Corp claimable category, streamlining delegate attendance logistics through direct debiting from the company’s levy account. Malaysian attendees are entitled to daily allowances, flight tickets, accommodation, and land transport reimbursements.
IAA World Congress also announced collaborations with global entities such as Petal Ads by Huawei, Google, Meta, WARC, ANA, Lions, SEEHER, BBC News, Media Prima, Celcomdigi, and iFlytek, aiming to elevate the event to new heights and ensure extensive media coverage.
Monday, April 29, 2024
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