Pennsylvania’s New Tourism Strategy Enhances Small Business and Outdoor Travel

Published on December 6, 2025

On December 3, 2025, DCNR Secretary Cindy Adams Dunn unveiled the 35-year lease agreement that will support small businesses and foster tourism development in the PA Wilds region. This partnership between the DCNR and the PA Wilds Center for Entrepreneurship is part of a broader effort by Governor Josh Shapiro to revitalize local communities and connect the state’s vibrant outdoor spaces with economic growth.

The agreement allows the PA Wilds Center to continue operating the PA Wilds Conservation Shops at Kinzua Bridge and Leonard Harrison state parks in northcentral Pennsylvania. These shops sell locally made products, with more than 90% of the goods sourced from small businesses in rural areas of the PA Wilds. This initiative not only supports local entrepreneurs but also ensures that visitors can take home authentic, handmade souvenirs while contributing to the regional economy.

The Growing Impact on Rural Small Businesses

The PA Wilds Conservation Shops have proven to be a successful model for connecting tourists with local businesses. Since the first shop opened at Kinzua Bridge State Park in 2016, followed by a second at Leonard Harrison State Park in 2024 and a third at the Knox-Kane Rail Trail, the shops have generated over $3.4 million in sales. This revenue has been pivotal in sustaining small businesses in the area, with approximately half of the earnings directly benefiting rural entrepreneurs. The remaining funds help support the operations of the stores and the creation of local jobs.

PA Wilds Center CEO Ta Enos expressed the significance of the 35-year lease, noting that it offers long-term stability to both small businesses and community partners. The security provided by the lease agreement gives current and future employees, funders, and partners the confidence to invest in the region’s tourism infrastructure. This forward-looking approach is essential for ensuring the sustainability of the PA Wilds’ tourism and economic growth.

Strengthening Outdoor Tourism Infrastructure in Pennsylvania

Governor Josh Shapiro’s 2025-2026 budget reflects the state’s commitment to improving outdoor tourism infrastructure and ensuring the accessibility of state parks for all visitors. The $13 million allocated to the DCNR for park operations will enhance visitor experiences, and the addition of Pennsylvania’s 125th state park, Laurel Caverns, slated to open in 2026, highlights the state’s dedication to preserving and developing its outdoor spaces.

The lease agreement and the continued operation of the PA Wilds Conservation Shops also play a role in expanding Pennsylvania’s tourism offerings. By supporting businesses in the region, the partnership creates a more vibrant tourism economy, with opportunities for visitors to engage with the region’s natural beauty, culture, and craftsmanship.

Promoting Sustainable Tourism and Community Revitalization

The PA Wilds region, known for its breathtaking landscapes, rich biodiversity, and outdoor recreation opportunities, has long been a hidden gem for nature lovers and adventure seekers. The partnership between the PA Wilds Center and the DCNR is a model of public-private collaboration designed to revitalize local communities while promoting sustainable tourism.

Tourism is increasingly being recognized as a vital part of the region’s economy. By enhancing visitor experiences and promoting local businesses, this partnership helps sustain the community and build a stronger local economy. Additionally, part of the revenue generated from the PA Wilds Conservation Shops is directed towards maintaining and improving state parks and forests through donations to the Pennsylvania Parks and Forests Foundation.

The foundation also allows visitors to contribute directly to the preservation of these parks through a charity checkout campaign, ensuring that tourism benefits the natural environment while supporting local businesses and the economy.

Future Investments and Expansion Plans

As part of the lease agreement, the PA Wilds Center has committed to investing $200,000 into park improvements, which will help enhance the visitor experience and make the parks more accessible. The PA Wilds Center is also considering expanding its presence in the region by opening additional stores, potentially creating a nonprofit gift shop model that could be replicated in other communities across the state. This expansion could further strengthen the connection between tourism and small business growth in Pennsylvania’s rural areas.

A Thriving Future for Pennsylvania’s Tourism Industry

With the continued development of outdoor tourism, small business support, and community engagement, Pennsylvania’s tourism industry is poised for a bright future. The success of the PA Wilds Conservation Shops, coupled with the state’s investment in infrastructure, showcases the potential for tourism to become a key economic driver in rural areas.

For visitors, the experience of exploring the PA Wilds is about more than just enjoying its natural beauty; it is about connecting with the people and businesses that make the region so special. As Pennsylvania continues to position itself as a destination for both local and international tourists, it is clear that the partnership between the DCNR and the PA Wilds Center will play a pivotal role in the state’s tourism strategy.

A Strong Foundation for Future Tourism Growth

The 35-year lease for the PA Wilds Conservation Shops marks a significant milestone in the commonwealth’s efforts to promote sustainable tourism, support small businesses, and connect visitors with the region’s rich cultural and natural assets. It is a perfect example of how thoughtful partnerships enable long-term economic and social benefits for communities and place Pennsylvania’s rural areas at the forefront of tourism, entrepreneurship, and community revitalization.