Published on November 4, 2025

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Perk, formerly TravelPerk, has introduced an AI-based product aligned with its goal of integrating travel and spend management into one simplified solution. Perk, with headquarters in both Boston and London, aspires to transform business processes by relieving the burden of automation. This automation addresses the time-consuming administrative “shadow work” associated with travel and invoicing, including reservation management, trip booking, and expense reporting, which leads to employee frustration and burnout. Perk aims to improve workplace productivity and employee satisfaction by removing these duties and “shadow work.”
Perk’s rebrand from a travel management company to a unified business efficiency solution reflects the first stage in the development of their new business strategy. Perk’s integrated efficiency solution enables businesses to automate the non-core activities and reclaim the valuable work time their employees lose to automation.
The Costs of Unseen Work
An ongoing issue in every workplace is the expanding realm of shadow work—invisible activities performed by employees on top of their primary responsibilities. These tasks may seem trivial, but the cumulative effect of making travel arrangements, managing expenses, and approving invoices may become a substantial time and productivity drain. A commissioned study by Perk on shadow work by Forrester Consulting shows the magnitude of the problem, estimating a $1.7 trillion annual loss just on shadow work for the six biggest economies (the U.S., U.K., France, Germany, Spain, and the Netherlands).
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Estimates indicate employees spend, on average, about seven hours every week on shadow work, and each attempt made on a primary task after shadow work is performed equals about 11 minutes of focus loss. The drain on the system is immense. The study shows 69% of employees performing shadow work during their work time and 45% saying it contributes to burnout and their waning interest in the job.
Perk’s AI-Native Platform for River Streamlined Operations
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Perk has integrated travel management, expense management, and spend management into one cohesive AI-nat ve platform to tackle this emerging challenge. Unlike siloed and fragmented tools, Perk’s solution offers businesses one global system to manage all operations with uniform rules for all components. The platform also automates up to 67% of common shadow work, including travel bookings, expense filing, and invoice processing.
One of the most valuable components of the platform is the Spend Management module, which allows business to manage their spend, invoices, and payments seamlessly. AI-enabled Perk Pay technology allows businesses to automate spend control by issuing physical cards for employees, managing spend in real time, automating expense reconciliation, and mitigating risks of fraud. Such automation facilitates accurate and compliant financial operations streamlining.
The platform’s most notable characteristic is its AI-learning feature. By continuously studying data derived from actual trips, receipts, invoices, and payments, Perk’s AI lab refines and improves the automation processes. This benefits over 10,000 enterprises internationally, as the platform provides quicker and more reliable automation. The system’s learning capacity from anonymized data ensures ongoing adaptation, offering increasingly personalized and nuanced solutions, which, in turn, help businesses of all sizes streamline operational efficiencies.
Tackling Employee Burnout and Job Dissatisfaction
Employee burnout and overall dissatisfaction, which manifest in the form of shadow work, have become critical challenges. In the contemporary work environment, the culture of overwork and rising expectations drives employees to spend excessive time on routine administrative work that detracts from their primary responsibilities. This ultimately erodes their productivity. In the study commissioned by Perk, shadow work was reported to lower job satisfaction in 50% of employees and was correlated to an even greater incidence of burnout.
Notably, the research found that 70% of respondents would be willing to use AI-enabled tools to help alleviate the particular strain of ‘shadow work.’ This highlights the strong interest in having automation tools to handle time-intensive administrative work, which would help employees concentrate on work that is more relevant to their interests and skills.
The value of AI-enabled tools is obvious to employers. Perk’s automation platform allows businesses to direct the time employees deploy on saved tasks to more significant company priorities, including company growth and innovation. 67% of decision-makers in the survey stated that they expect to use time gained from automation to focus on activities that drive business growth and improve the strategic priorities of their organizations.
Perk’s Expanding Global Footprint
While continuing to scale, Perk has grown to more than $300 million in annualized revenue and is in the process of expanding its global reach. Its decision to set up dual headquarters in Boston and London is meant to be the first step in its goal of positioning itself for expansion into high-growth international markets.
Beyond geographical growth, Perk has made remarkable improvements on the product front. Over the past year, the completion of two acquisitions, coupled with Series E funding, has begun to advance the Series E focus on AI and automation. With over 1,800 employees in 12 offices worldwide, and expected growth in automation, Perk stands to reshape business processes through automation.
Conclusion
The rebranding of Perk signifies the change in the modern business world. It reflects the first steps in the company’s journey to remove the invisible work that demotivates employees. Perk’s unified AI platform that integrates travel and spend management automation provides businesses with the means to win back their time. The company’s presence and advanced AI focus position Perk to change business processes and modern work in order to provide the tools that businesses need to become the best in their industries.
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Tags: Boston, france, germany, london, Netherlands
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