Peru bags gold at the Chinese Tourist Welcome (CTW) awards

Wednesday, May 24, 2023

Peru got gold award at the Chinese Tourist Welcome (CTW) rewards organized in Guangzhou city.

This honor rewards the hard work of the Commission for promoting Peru for Exports and Tourism
(PROMPERÚ) for luring high-spending Chinese tourists, chiefly, the section of self-regulating travelers.

Peru preserved emphasis in this significant market all through the pandemic and chose long-standing
destination positioning effort, particularly with the help of digital video platforms that prospective Chinese travelers make use of.

Accordingly, two projects established by PROMPERÚ acquired acknowledgment from the CTW awards – the 2021 Chinese New Year Campaign and the Alpaca WeChat Livestream implemented during the same
year.

The New Year Campaign upheld the areas of Lima, Loreto, Ica, Puno, Cusco and Arequipa. This promotion
was initiated for after the pandemic Chinese tourists, inspiring their upcoming trips while strengthening links of belief and giving away a message that Chinese travelers are always wanted in Peru.

The alpaca wechat livestream was aired from Cusco via Tencent WeChat, Zhejiang OTV and PROMPERÚ WeChat stages, going on for 04 hours. The Chinese viewers relished the Andean sunrise, the remarkable sceneries of Pacchanta and the Sacred Valley, with the snow- capped Ausangate as a splendid setting. The lushness of the early Andean traditions and the multiplicity of Peruvian superfoods like quinoa, native potatoes and chia were also displayed. Also, the valuable alpaca fiber was showed for motivating the attention of Chinese customers in Peruvian fabrics.

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