Peru Wins Big at the 2025 World Travel Awards: A Cultural and Culinary Powerhouse for Tourists

Published on December 17, 2025

Peru has emerged as a leader in global tourism after receiving significant accolades at the prestigious 2025 World Travel Awards. The country was honoured with five major awards, solidifying its position as a must-visit destination for travellers worldwide. These recognitions highlight Peru’s exceptional cultural offerings, world-class cuisine, iconic tourist attractions, and commitment to promoting tourism on a global scale.

Among the most notable wins, Peru was crowned World’s Leading Culinary Destination 2025, a recognition that underscores the nation’s unparalleled gastronomic scene. Renowned for its fusion of indigenous ingredients and modern culinary techniques, Peru’s cuisine has become a significant attraction for food enthusiasts. Lima, the capital, has long been a hotspot for culinary tourism, with its restaurants attracting international acclaim. The government’s efforts to market Peru as a gastronomic destination have paid off, and this award reflects the country’s growing reputation as a culinary powerhouse.

In addition to its food culture, Peru’s rich heritage and history were recognised with the award for World’s Leading Cultural Destination 2025. The nation’s extensive cultural offerings, from ancient Inca ruins to vibrant indigenous traditions, draw millions of visitors each year. Peru’s government, through its tourism promotion agency, PromPerú, has worked tirelessly to showcase the country’s cultural treasures, such as the iconic Machu Picchu, which continues to captivate travellers worldwide. This recognition highlights Peru’s ability to combine ancient history with modern tourism infrastructure, making it an appealing destination for cultural explorers.

Machu Picchu, the famed Inca citadel, remains one of the world’s most sought-after destinations. It was awarded World’s Leading Tourist Attraction 2025, reinforcing its place as a symbol of Peru’s rich history and breathtaking landscapes. Each year, thousands of tourists make the trek to this UNESCO World Heritage Site, and the government’s ongoing efforts to preserve and enhance the visitor experience are vital in maintaining its status as a top global attraction. The success of Machu Picchu in this category is a direct result of Peru’s strategic focus on sustainable tourism and the careful management of its natural and cultural resources.

Peru’s tourism strategy is also supported by its national tourism board, PromPerú, which was honoured with the World’s Leading Tourist Board 2025 award. This recognition acknowledges the agency’s outstanding work in promoting Peru as a travel destination across international markets. Through effective marketing campaigns and partnerships, PromPerú has successfully raised awareness of Peru’s diverse tourism offerings, from adventure tourism in the Amazon to tranquil beach resorts along the Pacific coast. The recognition of PromPerú highlights the growing global awareness of Peru’s appeal, which in turn drives international tourism and contributes to the national economy.

These awards have provided a much-needed boost to Peru’s tourism sector, which has seen significant recovery following the challenges posed by the global pandemic. Tourism is a key driver of Peru’s economy, contributing to job creation and local development. The recognition at the World Travel Awards not only boosts the nation’s tourism profile but also helps generate interest in lesser-known regions of the country, encouraging visitors to explore beyond the popular destinations like Machu Picchu and Cusco.

The recognition of Peru at the World Travel Awards also has a broader impact on regional tourism. Areas such as Arequipa, with its colonial architecture and stunning volcanic landscapes, and the Sacred Valley, home to ancient ruins and vibrant markets, are benefitting from increased attention. The country’s diverse geography, which ranges from the high-altitude Andes to the lush Amazon rainforest, offers a wealth of experiences that cater to a variety of interests, from adventure tourism to eco-tourism and cultural exploration.

In the coming years, Peru’s tourism industry is expected to continue its growth, driven by both international and domestic demand. The country’s tourism sector is increasingly focusing on sustainable practices, ensuring that the influx of visitors does not negatively impact its fragile ecosystems and cultural sites. The Ministry of Foreign Trade and Tourism (MINCETUR), along with PromPerú, is leading efforts to enhance infrastructure and visitor services, ensuring that Peru remains a world-class destination for future generations of travellers.

The recognition at the 2025 World Travel Awards is not only a testament to Peru’s strengths in tourism but also a call to action for the global travel industry. It highlights the importance of promoting cultural and culinary heritage as key components of a well-rounded tourism experience. As more people seek meaningful and authentic travel experiences, Peru stands poised to meet this demand, offering an enriching journey through its history, cuisine, and natural wonders.

Peru’s five awards at the 2025 World Travel Awards reinforce its status as a leading global tourism destination. As the country continues to leverage its rich cultural heritage, world-class gastronomy, and iconic attractions like Machu Picchu, it is set to remain a top choice for travellers seeking unforgettable experiences. Through strategic tourism promotion and sustainable practices, Peru’s tourism sector is on track for continued success, benefitting both local communities and the broader economy.