Peru’s Recognition as Global Leader in Culture and Gastronomy Paves the Way for Tourism Growth

Published on December 13, 2025

Peru has achieved remarkable success in 2025, cementing its position as one of the world’s leading tourism destinations. The country has been honored with prestigious awards in the realms of culture and gastronomy, underscoring its global appeal as a top-tier travel destination. This recognition comes at a time when the tourism sector is seeing a surge in interest, with Peru’s rich heritage, vibrant cuisine, and iconic landmarks playing a central role in its success. The country’s tourism strategy, led by the Ministry of Foreign Trade and Tourism (MINCETUR) and the national tourism promotion body PromPerú, continues to elevate Peru as a must-visit location for travelers seeking authentic cultural and gastronomic experiences.

Peru’s Historic Wins at the World Travel Awards

Peru’s tourism achievements were recently celebrated at the 2025 World Travel Awards, where it took home several key titles. For the thirteenth consecutive year, Peru was named the World’s Leading Gastronomic Destination, further solidifying its reputation as a global culinary powerhouse. Peruvian cuisine, famous for its fusion of indigenous ingredients and international influences, continues to captivate food lovers around the world. Lima, in particular, is a culinary hotspot, with its fine dining scene drawing both tourists and renowned chefs. This continued recognition is a testament to the country’s thriving food culture, bolstered by government initiatives and investments in gastronomic tourism.

In addition to its culinary acclaim, Peru was also awarded the title of World’s Leading Cultural Destination for the seventh time. The country’s wealth of historical and cultural treasures—from the ancient city of Cusco to the awe-inspiring ruins of Machu Picchu—plays a significant role in attracting cultural travelers. These accolades reflect Peru’s ongoing efforts to showcase its diverse heritage, preserve historical sites, and offer travelers an enriching, immersive experience.

Machu Picchu’s Growing Influence in Sustainable Tourism

One of the standout winners at the World Travel Awards was Machu Picchu, which was named the World’s Leading Tourist Attraction for the seventh time. Beyond its historical significance, Machu Picchu is leading the way in sustainable tourism. The site recently earned its third consecutive carbon‑neutral certification, a remarkable achievement for a destination that attracts millions of visitors each year. This milestone is part of Peru’s broader commitment to sustainable travel, ensuring that the tourism industry not only supports the economy but also protects the country’s natural and cultural heritage for future generations.

The Peruvian government’s efforts to reduce carbon emissions and promote sustainable tourism practices are increasingly important as more travelers seek destinations that prioritize environmental responsibility. By incorporating eco-friendly initiatives into its tourism strategy, Peru has become a model for other countries looking to balance tourism growth with sustainability. The promotion of responsible travel is a central theme in Peru’s official tourism campaigns, helping to position the country as a forward-thinking destination committed to both cultural preservation and environmental stewardship.

Government Support Fuels Tourism Growth

The success of Peru’s tourism sector is also due in large part to the support and leadership of the government. Through MINCETUR and PromPerú, Peru has been able to develop targeted campaigns that highlight its diverse tourism offerings, attract international visitors, and promote sustainable practices. These government efforts have not only contributed to Peru’s rise in global tourism rankings but also helped the industry recover and thrive in the aftermath of the pandemic. Peru’s focus on diversifying its tourism products—ranging from nature-based tourism in the Amazon to adventure activities in the Andes—has drawn a wide variety of travelers seeking unique experiences.

The government’s investment in tourism infrastructure, such as improving transport networks and enhancing tourist services, has further boosted the country’s appeal. Additionally, Peru’s government has introduced incentives for local communities and small businesses to engage with the tourism sector, ensuring that the benefits of tourism are felt across the country. These efforts are helping to spread the economic benefits of tourism beyond the capital, reaching rural and remote regions, and creating a more inclusive tourism economy.

The Future of Peru’s Tourism

Looking ahead, Peru’s tourism outlook remains incredibly positive. The country’s recognition at the World Travel Awards only strengthens its position as a top destination for travelers seeking authentic cultural experiences and world-class cuisine. With a strong foundation in place, Peru is poised to continue attracting international visitors while enhancing the local tourism economy. As the country focuses on sustainable tourism, it is creating a model that other nations can look to for inspiration.

As more travelers flock to Peru in the coming years, the country’s diverse landscapes, rich heritage, and innovative gastronomy will undoubtedly continue to captivate visitors from around the world. Peru’s strategic approach to tourism development, coupled with its world-class attractions, ensures that it will remain a leading destination for years to come.

The global recognition of Peru’s cultural and gastronomic offerings, combined with its sustainable tourism initiatives, is fueling the country’s tourism growth. The dedication of the government, the preservation of its natural and cultural treasures, and the ongoing success of Machu Picchu and other iconic destinations highlight Peru’s bright future in the global tourism industry.