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PGA TOUR and Omni Hotels & Resorts Forge Stronger Bond, Extending Partnership Through 2028

Saturday, February 24, 2024

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The PGA TOUR and Omni Hotels & Resorts proudly announced the extension of their Official Marketing Partnership through 2028, with Omni being recognized as the Official Hotel and Resort of both the PGA TOUR and PGA TOUR Champions. Since the inception of this partnership in 2018, Omni has contributed over 1.28 million meals to those in need via its Say Goodnight to Hunger initiative, which donates four meals for every birdie-or-better scored in PGA TOUR events.

These charitable contributions are made to the local Feeding America member food banks in the host cities of each tournament across the United States. Notably, the initiative has already provided over 45,000 meals in the 2024 FedExCup Season, following a substantial donation of over 234,000 meals in 2023.

“Omni Hotels & Resorts is proud to continue our partnership with the PGA TOUR; we’re excited to showcase our genuine hospitality across 50 unique destinations,” says Dan Surette, Chief Sales Officer at Omni. “Our growing relationship with professional golf will bring more visibility to our commitment to the game and continued evolution of our premier golf resorts across North America.”

Omni also proudly supports three PGA TOUR ambassadors, including the world-ranked No. 23 golfer Cameron Young, and recently welcomed PGA TOUR rookies Pierceson and Parker Coody as the newest ambassadors. The partnership grants several perks to PGA TOUR players, including top-tier membership in the Omni Select Guest® loyalty program and complimentary room nights for members of the PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour.

“We are delighted to continue our relationship with Omni Hotels & Resorts, whose partnership has provided tangible benefits to both the communities in which we play as well as to our PGA TOUR players and their families,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “In 2018 the PGA TOUR became Omni’s first major league-wide sponsorship, and we are proud to continue our support of their incredible Say Goodnight to Hunger initiative.”

The collaboration extends to Omni’s prestigious tournament locations, including the recently unveiled Omni PGA Frisco Resort in Texas. This 660-acre property is set to be the backdrop for 26 PGA of America tournaments over the forthcoming 12 years. Highlights include the distinguished PGA Championships scheduled for 2027 and 2034, as well as the KPMG Women’s PGA Championships in 2025 and 2031. Furthermore, the Omni La Costa Resort in Carlsbad, California, will be the venue for the Men’s and Women’s NCAA Championships, taking place on its Champions Course for the upcoming three years.

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