Phuket’s Thailand International Boat Show 2026 To Feature The Latest In Yachting Innovation, Luxury Coastal Living, And Marine Tourism, Cementing Phuket’s Status As A Global Hub For Superyachts

Published on December 22, 2025

Phuket’s Thailand International Boat Show 2026 is set to spotlight the latest in yachting innovation, luxury coastal living, and marine tourism, solidifying Phuket’s position as a global superyacht hub. The event promises to attract industry leaders, maritime enthusiasts, and high-net-worth individuals, showcasing cutting-edge technology and trends in the boating world, while enhancing the island’s growing prominence in the luxury marine sector.

Phuket is gearing up for an exciting start to its 2026 events calendar, as it hosts the Thailand International Boat Show from January 15 to 18, 2026, at the renowned Phuket Yacht Haven Marina. Positioned during the peak of the Andaman Coast’s tourist season, this event underscores the growing importance of marine and coastal tourism in Thailand’s expanding visitor economy. The boat show serves as a key attraction, blending the boating, luxury lifestyle, travel, and property sectors, while attracting high-spending tourists, long-term travelers, and second-home owners from across the globe.

Set against the backdrop of Phuket’s beautiful coastal scenery, the Thailand International Boat Show has become a significant fixture in the region’s tourism and maritime calendar. The event is strategically scheduled for the January high season, a time when the island welcomes an influx of international visitors, regional travelers, and those with second homes in the area. These visitors are increasingly seeking water-based experiences such as yacht charters, island-hopping, luxury coastal living, and watersports, all of which have gained immense popularity. Phuket’s rising reputation as a hub for marine tourism makes it the ideal setting for this event.

The boat show has received strong support from a wide range of government and provincial authorities, including the Ministry of Tourism and Sports, the Tourism Authority of Thailand, and Phuket Province. This backing reinforces the event’s significance as a nationally recognized platform for showcasing marine tourism and related industries. The event’s prominence continues to grow, reflecting Thailand’s increasing status as a destination for high-end tourism, particularly in the marine sector.

The 2026 edition of the Thailand International Boat Show will feature a diverse lineup of marine exhibitors, highlighting the increasing appeal of Thailand to both international yacht brands and regional buyers. The event will showcase some of the most renowned names in the yacht industry, such as Beneteau, Prestige Yachts, Sunreef Yachts, Gulf Craft, and Excess, alongside multihulls from Fountaine Pajot, Leopard Catamarans, Lagoon, and Max Cruise Marine. For the Thai market, one of the key highlights will be the Asian premiere of the Aquila 42 Coupe, presented by Primus Marine. This exclusive unveiling will give attendees a first look at the model, generating excitement within the industry and among visitors.

Beyond just yachts, Phuket’s appeal as a luxury destination is growing, with an increasing number of superyachts choosing to make the island their home port. The combination of excellent marina infrastructure and breathtaking cruising grounds makes Phuket an attractive base for high-net-worth individuals. The event will feature the 40-meter SeaBear, a superyacht once owned by golf legend Jack Nicklaus. The SeaBear will anchor the Superyacht Lounge at the show, presented by the Kata Rocks Superyacht Rendezvous. The yacht’s presence at the event is a testament to Phuket’s rising role as a key player in the global luxury yacht industry and its growing importance as a base for large yachts.

In addition to its role in the marine tourism sector, the Thailand International Boat Show reflects the broader luxury lifestyle ecosystem associated with coastal living. Property developers such as Redwood Luxury Development, ABOV Patong, and Reignwood Park will also be showcasing their projects at the event. These developments emphasize the growing interest in Phuket as a second-home destination, where visitors can blend property ownership with a vibrant lifestyle that includes marine activities, high-end dining, and leisure experiences.

The broader theme of the show also speaks to the growing integration of marine tourism with luxury living and real estate. Visitors and investors are increasingly looking for ways to combine their love of yachting and the coast with high-quality property investments. Phuket’s appeal as a destination that can offer both a luxurious marine lifestyle and desirable property options continues to attract attention from affluent travelers and potential second-home buyers, reinforcing the island’s standing as one of Asia’s premier locations for marine-based luxury tourism.

In addition to the boat show, the Thailand Yachting Conference will take place on January 14, 2026, at Nai Yang Beach. This one-day event will bring together industry leaders, marina operators, policymakers, and other stakeholders to discuss the future of boating, marine tourism, and the potential economic opportunities that lie ahead for Thailand’s tourism industry. The conference will provide a platform for key figures in the marine tourism sector to exchange ideas and explore the challenges and opportunities that lie ahead for the industry.

The 2026 Thailand International Boat Show and Thailand Yachting Conference promise to be landmark events in Thailand’s tourism and marine industries. With Phuket continuing to establish itself as a hub for high-end tourism, the boat show offers a glimpse into the future of the island’s growing marine tourism sector. For those interested in the world of luxury yachts, marine tourism, and coastal living, the Thailand International Boat Show provides a unique opportunity to explore the latest developments and trends, while also offering a chance to experience Phuket’s unparalleled beauty and charm.

Phuket’s Thailand International Boat Show 2026 will showcase cutting-edge yachting innovation and luxury marine tourism, reinforcing the island’s status as a leading global superyacht hub. This prestigious event will attract industry experts and affluent travelers, further elevating Phuket’s prominence in the luxury boating world.

The fourth Thailand International Boat Show will take place from January 15 to 18, 2026, at Phuket Yacht Haven Marina, with the Thailand Yachting Conference convening on January 14, 2026, at Nai Yang Beach.