Plans to promote regional NSW visitation unveiled

Thursday, February 23, 2023

The NSW Government has released a series of roadmaps to foster the growth of the state’s regional visitor economy through to 2030.

The seven new Destination Management Plans (DMPs) highlight the unique strengths of each region and include targeted actions for Government and industry collaboration to facilitate increased visitation and visitor spend.

The DMPs were developed by the state’s seven Destination Networks in consultation with businesses, community stakeholders and Government agencies.

Minister for Tourism Ben Franklin said the new DMPs recognised the strategic context of the state’s Visitor Economy Strategy 2030 and would pave the way for regional NSW to meet the targets within the strategy.

“Our goal is for NSW to become the premier visitor economy of the Asia Pacific by 2030, delivering $65 billion in visitor expenditure including $25 billion directly from overnight visitation to regional NSW,” Mr Franklin said.

“The Destination Management Plans identify the unique opportunities we have in our regions, and the stakeholders that will play a part in realising those so Government and industry can work hand-in-hand.

“We are excited to share this work with visitor economy businesses, industry bodies and local communities so we can continue to build on, deliver and promote excellent visitor experiences that align with our goals.”

Each DMP outlines the region’s target markets and visitor profiles, research insights, strategic objectives, unique positioning and key infrastructure projects that have the potential to influence the visitor economy.

Destination Networks were established by the NSW Government in 2016 to improve regional stakeholder engagement and better support the visitor economy of regional NSW. The NSW Government has also extended funding for the seven Destination Networks for another three years through to 2026.

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