Pochampally village in Yadadri Bhuvanagiri districtselected as one of the best tourism villages by the UNWTO

Thursday, November 18, 2021

Pochampally village inYadadriBhuvanagiri district, known for its famous hand-woven Ikat saris, has been selected as one of the best tourism villages by the United Nations World Tourism Organization (UNWTO). The award will be presented at the 24th session of the UNWTO general assembly on December 2, in Madrid.

“On behalf of the people of Pochampally and the people of Telangana, I am grateful that this award has been bestowed on the village of Pochampally. I am also grateful to the ministry officials for presenting the case for Pochampally and other entries effectively,” said G Kishan Reddy, the Union minister of culture, tourism and development of North Eastern Region (DoNER).

The best tourism villages by the UNWTO pilot initiative aims to award villages which are excellent examples of rural destinations exhibiting good practices in agreement with its specified evaluation areas. The initiative also aims to support villages for increasing their rural tourism potential via training and access to opportunities for improvement.
The Ministry of Tourism had recommended three villages for the award:Kongthong in Meghalaya, LadhpuraKhas in Madhya Pradesh and Pochampally in Telangana.

Pochampally is around 50 kms from Hyderabad and is known as the ‘Silk City of India’ for the exquisite sarees that are woven using a unique style called Ikat.

The ministry of tourism said that it has drafted a rural tourism policy that will promote tourism within the villages and also revitalize local arts and crafts thereby boosting the rural economy.

“It will help redevelop and rebuild our villages and rural life and the residents of the villages will also get an opportunity to engage and interact with people from outside,” said Kishan Reddy.

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