POP MART’s POP LAND EXCLUSIVE FESTIVE EVENT In Bangkok: A Major Boost For Thailand’s Tourism And Hospitality Industry!

Published on November 25, 2025

Bangkok, the lively city, is now the center of a fantasy-like celebration with the launch of POP MART’s POP LAND EXCLUSIVE FESTIVE EVENT at Siam Paragon and Siam Center. The event, which is to be held from 11 November 2025 to 11 January 2026, will not only be a treat for the Thai people but also for the tourists who come from different parts of the world. It will bring together the different aspects of entertainment, creativity, and art toy culture through the festival’s unique approach.

A Magical Experience at Siam Paragon and Siam Center

The event spans over 1,000 square metres, transforming Bangkok’s famous Siam Paragon and Siam Center into an enchanting wonderland. POP MART, known globally for its innovative and popular art toy figures, presents the largest outdoor pop-up event ever hosted globally. As a result, the event is poised to become a major attraction for both tourists and locals during the year-end festive season.

The collaboration between POP MART and the Tourism Authority of Thailand (TAT), along with Siam Paragon, demonstrates a powerful fusion of culture and creativity. Tourism officials have expressed optimism that the event will significantly contribute to the country’s goal of boosting tourism, especially in the wake of global challenges. The presence of prominent local figures, including celebrities Bie–Thassapak Xu and Gubgib–Sumonthip Xu, added an extra layer of excitement to the opening festivities, ensuring that the event garnered widespread attention.

Key Highlights of the POP LAND Event

POP LAND CASTLE – This grand installation stands as the event’s showpiece, featuring towering figures of POP MART’s iconic characters such as MOLLY, SKULLPANDA and HIRONO. The centrepiece is a 5-metre-tall MOKOKO Big Figure, set within a maze that invites visitors to explore the world of POP MART’s whimsical designs.

POP LAND CASCADE – A dreamlike tunnel of lights and characters leads visitors from Siam Paragon’s G floor to Parc Paragon, offering a playful and imaginative journey filled with beloved POP MART IPs.

POP LAND CHRISTMAS TREE – As Thailand’s first-ever Christmas tree by POP MART, this festive installation is adorned with characters that are sure to spread holiday cheer to all who visit. This tree is a must-see for families and holidaymakers alike.

POPSICLE Café – Offering a unique, Thailand-exclusive menu, the POPSICLE Café serves themed ice creams and desserts inspired by POP MART’s characters. From the refreshing TWINKLE TWINKLE TWIN MANGO YUZU to the indulgent SKULLPANDA Double Chocolate, these treats bring an exciting fusion of art toy culture and local flavour.

POP SLIDE: Finding MOKOKO – For those seeking adventure, the giant pink ball pit at Siam Center provides a fun and interactive experience. Visitors can embark on a journey to uncover the secret of the new MOKOKO character while capturing perfect photo moments in a setting filled with playful charm.

Boosting Thailand’s Tourism and Hospitality

This exclusive event not only brings a world-class cultural experience to Thailand but also positions the country as a leading destination for art toy enthusiasts. The collaboration between POP MART and the Tourism Authority of Thailand is particularly significant, as it taps into Thailand’s potential to further develop its “soft power” through art and culture.

Thailand’s tourism industry, which has been steadily recovering, stands to benefit immensely from the influx of both domestic and international visitors to this event. With the global popularity of POP MART’s characters and the attraction of a unique, immersive experience, this event is expected to attract art lovers, families, and tourists looking for novel experiences. Tourists are likely to extend their stay, contributing to the hospitality sector by visiting local hotels, restaurants, and other attractions in the area.

Family-Friendly Activities and Exclusive Collections

One of the main draws of POP LAND is the interactive and family-friendly activities that allow tourists to engage with the art toys in unique and exciting ways. Families with children can enjoy the immersive environments, while collectors can access limited-edition POP MART items, including the MOKOKO Sweetheart Series, Spring Flower Series, and Twinkly Fairy Tale Series.

A Year-End Destination for Tourists

POP MART’s POP LAND EXCLUSIVE FESTIVE EVENT is more than just an event, it’s a celebration of creativity and joy that transcends borders. Through this event, Thailand positions itself not only as a regional leader in tourism but also as a global hub for art toy culture and creative events. By combining pop culture with festive cheer, the event promises to draw visitors from all over the world, eager to experience Thailand’s dynamic and creative energy.

Ms. Siriporn Phlaengchanthuek, Country General Manager of POP MART Thailand, shared her excitement, stating that the event would offer a unique and enchanting experience for all visitors, making it one of the most anticipated events of the festive season.

A Cultural Milestone for Thailand’s Future

As POP MART continues to expand its influence globally, events like this will play a crucial role in shaping Thailand’s image as a cultural and entertainment hub. The collaboration between the public and private sectors, alongside a shared vision of enhancing the country’s appeal, marks an important step in Thailand’s journey to becoming a top destination for global tourism and creativity.

Bottom Line

As the POP LAND EXCLUSIVE FESTIVE EVENT pulls in tourists from all over the globe, it proves more than ever that the inflow of immersive cultural activities is helping to uplift the Thai tourism and hospitality industry. The enchanting treat presented in Bangkok during the festive season is undoubtedly going to mesmerize the tourists and also affirm the country’s status as one of the most important places for art, creativity, and fun in the world.