Portland Joins Eugene, Gresham, Beaverton, and More Oregon Cities in Unprecedented Holiday Travel Surge – Record-Breaking Visitor Numbers Expected Across the State!

Published on December 13, 2025

Portland, Eugene, Gresham, and Beaverton are not just popular Oregon cities; they are at the epicenter of a record-breaking tourism surge this holiday season. As the state’s largest urban areas prepare to welcome visitors from across the country, Oregon’s travel industry is poised for a significant boost. With a rise in both domestic travel and tourism spending, these cities are seeing an influx of holiday visitors eager to explore everything the state has to offer.

With a projected 122.4 million Americans expected to travel at least 50 miles away from home this holiday season, cities like Portland are embracing a much-needed surge in tourism. As Oregon continues to bounce back from previous travel disruptions, these cities are making a strong case for being at the forefront of holiday tourism. Join us as we explore how Portland and its surrounding cities — Eugene, Gresham, and Beaverton — are preparing to welcome the largest influx of holiday travelers in years.

Portland Leads the Charge: A Hotspot for Holiday Visitors

Portland, Oregon’s largest city, is setting the tone for a record-breaking travel season. With its vibrant arts scene, renowned food culture, and outdoor activities, Portland is a magnet for travelers seeking both adventure and relaxation. As one of the top 10 domestic destinations for holiday travel, Portland is brimming with excitement. From its famous Powell’s Books to its year-round festivals, there’s something for everyone during the festive season.

According to the latest projections, Portland is expecting over 1.5 million visitors this holiday season, a 4% increase from last year. The city’s proximity to world-class ski resorts in the Cascades and its iconic downtown makes it a prime choice for visitors looking for a mix of urban exploration and outdoor experiences. As more travelers flock to Oregon’s largest city, local businesses are gearing up for what promises to be a record-breaking travel season.

Key Attractions in Portland:

• Washington Park and the Portland Japanese Garden: A peaceful escape offering lush greenery and breathtaking views.
• International Rose Test Garden: Perfect for flower enthusiasts to enjoy colorful blooms during the holiday season.
• Portland Art Museum: Featuring seasonal exhibitions that showcase local and international artists.

These destinations, among many others, are expected to see a significant increase in foot traffic during the festive period. But Portland is not the only city gearing up for the holiday tourism boom. Let’s take a closer look at the other cities in Oregon seeing an uptick in visitors.

Eugene, Oregon: A Hidden Gem for Holiday Travelers

Just 110 miles south of Portland, Eugene has long been an under-the-radar destination for those seeking the beauty of the Pacific Northwest. This bustling university town is set to benefit from the surge in tourism, with an increase in holiday visitors predicted to boost the city’s economy. Eugene’s outdoor culture, vibrant downtown, and proximity to the scenic Willamette Valley wine region make it a perfect spot for holiday getaways.

Eugene is expected to see a 7% increase in visitors this holiday season, with over 400,000 travelers anticipated. Hikers, wine lovers, and festival-goers alike are expected to flock to this charming city, drawn by its outdoor experiences, festivals, and proximity to major Oregon attractions. In Eugene, travelers can experience the best of both nature and culture, making it an ideal stop for those in search of an authentic Oregon experience.

Top Attractions in Eugene:

• Skinner Butte Park: Offering panoramic views of Eugene, this park is perfect for hiking and picnicking.
• Oregon Wine Country: A short drive from Eugene, this region boasts some of the state’s finest wineries, perfect for holiday wine-tasting tours.
• University of Oregon Campus: A picturesque campus that hosts various events during the holiday season.

Gresham and Beaverton: Expanding Tourism Across the Region

While Portland and Eugene may dominate the headlines, Gresham and Beaverton are quickly becoming essential stops for travelers looking to explore the heart of Oregon. Located just outside Portland, these cities are experiencing a rapid rise in tourism as visitors seek out quieter alternatives to the bustling urban areas.

Gresham is expected to see a 5% increase in visitors, thanks to its charming downtown and proximity to outdoor attractions. The city’s close access to Mount Hood and Columbia River Gorge is drawing winter sports enthusiasts, nature lovers, and families alike. Gresham’s focus on eco-tourism, paired with its proximity to both Portland and Mount Hood National Forest, makes it a growing destination for the holiday season.

Top Attractions in Gresham:

• Gresham Butte: An easy-to-hike peak with panoramic views of the region, perfect for those seeking a quick escape from the city.
• Columbia River Gorge: World-famous for its waterfalls and scenic vistas, the gorge is a must-see for those visiting Gresham.

Beaverton, known for its tech industry presence and proximity to Portland, is also enjoying an uptick in visitors. With its growing culinary scene, cultural festivals, and excellent shopping opportunities, Beaverton is quickly becoming a prime destination for travelers. This city’s annual Winter Festival has been drawing large crowds in recent years, and 2025 is expected to be no different.

Top Attractions in Beaverton:

• Tualatin Hills Nature Park: A peaceful natural area perfect for holiday walks and wildlife viewing.
• Beaverton Farmers Market: A local favorite that offers fresh produce, artisan goods, and a festive atmosphere.

Record-Breaking Tourism and Economic Impact

This unprecedented surge in holiday travel has the potential to generate significant economic benefits for Oregon. With travel spending projected to reach an all-time high, local businesses, from hotels to restaurants, are seeing increased bookings and reservations. The rise in visitor numbers is expected to result in increased tax revenues and a robust economic boost for the entire state.

According to the latest travel industry forecasts, Oregon’s tourism sector is expected to experience a 10% increase in total revenue compared to previous years. The cities of Portland, Eugene, Gresham, and Beaverton are set to see substantial increases in hotel occupancy rates, restaurant sales, and retail activity.

Looking Ahead: What Does This Mean for Future Travel Trends in Oregon?

As the holiday season progresses, Oregon’s cities are increasingly becoming key players in the state’s travel landscape. The impressive growth in holiday tourism shows a bright future for Oregon, with cities like Portland, Eugene, Gresham, and Beaverton leading the way.

The continued rise of outdoor adventure tourism, eco-tourism, and cultural experiences will likely be defining factors in the state’s future tourism planning. Cities that emphasize local experiences, vibrant arts scenes, and easy access to nature will continue to appeal to travelers seeking new destinations that offer both adventure and relaxation.

Conclusion: Why Oregon is Your Must-Visit Destination This Holiday Season

Whether you’re seeking an urban adventure in Portland or a more laid-back experience in Eugene or Beaverton, Oregon’s cities offer the perfect blend of culture, nature, and festive cheer this holiday season. With the growing influx of visitors to these cities, there’s never been a better time to plan your Oregon getaway. From the scenic mountain peaks to the bustling city streets, Portland, Eugene, Gresham, and Beaverton are ready to offer you the best of what Oregon has to offer this holiday season.

For more information about travel tips and attractions in Portland, Eugene, Gresham, and Beaverton, visit the official Oregon Tourism Board website.