Portugal Set for Luxury Boom as Hyatt Unveils Plans to Open Four New Hotels, Including Andaz and The Standard Brands, by 2027

Published on December 1, 2025

Portugal, one of Europe’s most alluring tourist destinations, is set to experience a significant boost in its hospitality offerings. Hyatt Hotels Corporation has unveiled an ambitious plan to expand its presence in the country, aiming to triple the number of Hyatt properties by 2027. This expansion will contribute to Portugal’s evolving tourism sector, attracting more leisure and business travelers to its vibrant cities, coastal regions, and cultural hubs.

The Expansion Plan

As Portugal prepares to welcome record-breaking numbers of tourists, Hyatt is capitalizing on the growing demand for high-quality accommodations. This expansion will include four new hotel openings across the country over the next two years, particularly in Lisbon, Madeira, and the Algarve. These additions will feature a mix of Hyatt’s well-established and lifestyle brands, such as Andaz and The Standard, which are expected to redefine Portugal’s hospitality landscape.

The strategic location of these new hotels aligns with the country’s booming hospitality and residential investment sectors. Foreign investments continue to flow into Portugal, providing the perfect backdrop for Hyatt’s targeted growth.

New Hotels on the Horizon

• Andaz Lisbon: Set to open in Q1 2026, Andaz Lisbon will be the brand’s first property in Portugal. Located in Lisbon, this hotel promises to capture the city’s creative spirit. The 170 rooms and suites will blend contemporary craft with local artistry. Guests will also experience modern Lusitanian cuisine at the rooftop restaurant, Luzzi, and relax in wellness spaces designed for rejuvenation.
• The Standard, Lisbon: Also slated to open in 2026, The Standard, Lisbon will transform the historic Palácio Santa Clara into a contemporary cultural hub. The 197-room hotel will include a rooftop terrace, spa, and gardens, creating a space where art, culture, and connection are at the forefront of the guest experience. The design vision, led by Verena Haller and Jaime Hayon, will introduce a unique and immersive hospitality experience.
• Hyatt Regency Vilamoura Algarve: Set for early 2026, this new Hyatt Regency property will be situated near the famous Vilamoura Marina and renowned golf courses. With over 250 rooms, this hotel is designed to appeal to the growing sports tourism market in the Algarve. Guests will enjoy expansive outdoor spaces, stylish bars, and several dining venues.
• Hyatt Regency Cape Verde Sal: Hyatt’s first property in Cape Verde will be located on Sal Island, renowned for its pristine beaches. This hotel will cater to both leisure and business travelers, offering a relaxed yet elevated experience connected to the island’s natural beauty.

Strategic Growth in Key Portuguese Locations

Hyatt’s growth in Portugal is not just about increasing the number of properties but also strategically positioning these hotels in key tourist and business areas. The company has identified Lisbon, Madeira, and Algarve as prime locations for expansion. Each destination brings its own unique appeal to travelers:

• Lisbon: As the capital, Lisbon is a bustling hub of culture, history, and innovation. With a growing number of international tourists and business visitors, it remains one of Europe’s most sought-after destinations. The addition of high-end lifestyle brands like Andaz and The Standard will further elevate the city’s reputation as a leading European destination.
• Madeira: Known for its natural beauty and mild climate, Madeira is becoming increasingly popular among tourists seeking a tranquil retreat. Hyatt’s presence in Madeira is a reflection of the island’s rising profile as a prime location for both luxury and eco-tourism.
• Algarve: The Algarve region has long been a favorite for its stunning beaches, world-class golf courses, and Mediterranean climate. With growing interest in sports tourism, particularly golf and water sports, Hyatt’s planned openings in this region will cater to both leisure tourists and business travelers.

Impact on Portugal’s Tourism and Economy

Hyatt’s decision to expand its footprint in Portugal aligns with broader trends in the country’s tourism industry. Portugal has been witnessing a surge in international visitors, driven by its rich cultural heritage, stunning landscapes, and vibrant cities. The expansion of high-quality hotel properties like those planned by Hyatt will contribute to the destination’s growth in several ways:

• Increased Tourist Capacity: With more luxury hotels available, Portugal will be able to accommodate a wider range of tourists, from high-end vacationers to business travelers.
• Job Creation: The new Hyatt properties will create numerous job opportunities, ranging from hotel management and hospitality staff to service and operational roles.
• Elevated Tourism Experience: Hyatt’s focus on offering elevated guest experiences through its lifestyle brands will provide tourists with a unique and immersive stay, further enhancing Portugal’s global tourism appeal.

Lisbon: The Epicenter of Luxury Hospitality

Lisbon, in particular, is at the forefront of this expansion, with Hyatt bringing two of its most exciting brands to the city: Andaz and The Standard. These brands will redefine Lisbon’s luxury hospitality scene, offering guests unparalleled service, design, and dining options.

• Andaz Lisbon will cater to travelers seeking a blend of modernity and tradition, offering a space that reflects the city’s vibrant creativity. The hotel’s design will incorporate elements of Lisbon’s local artistry, making it an immersive experience for guests.
• The Standard, Lisbon will offer a unique mix of luxury and cultural experiences, transforming the historic Palácio Santa Clara into an art-centric hotel with dramatic views and cutting-edge design.

Both properties will help solidify Lisbon’s position as a major European destination for luxury travelers seeking more than just a place to stay—they will be looking for an experience that engages their senses and connects them to the local culture.

The Future of Hyatt in Portugal

As Portugal continues to grow as a hotspot for tourism, Hyatt’s investment in the country signals a long-term commitment to the region. With the planned openings of Andaz Lisbon and The Standard Lisbon in 2026, along with the new properties in the Algarve and Cape Verde, Hyatt’s presence will become a key part of Portugal’s hospitality landscape.

Hyatt’s expansion strategy is not only about increasing its market share but also about providing a high standard of hospitality that enhances the local tourism industry. The company is positioning itself to cater to a diverse range of travelers—from those looking for business-focused amenities to those seeking leisure and cultural experiences. As Portugal matures as a tourism destination, Hyatt will continue to build upon its reputation as a leader in the hospitality industry.