Portugal’s Tourism Revenue Now Surges with Increased Foreign Spending, Despite Seasonal Challenges and Fluctuations in Monthly Earnings

Published on November 23, 2025

Portugal’s tourism sector has reached a significant milestone in 2025, surpassing €23.5 billion in total revenue, marking a 4.2% increase compared to the previous year, according to the Bank of Portugal. This rise has been fueled by increased spending from foreign tourists, solidifying tourism’s importance to the nation’s economy. In September alone, tourism revenue hit €3.2 billion, with a notable gain of €128.57 million compared to the same month in 2024. This increase is attributed to a surge in foreign tourists’ spending, with the services balance surplus rising by €187 million.

Seasonal Trends Highlight the Challenges Ahead

Despite the strong annual growth, Portugal’s tourism revenue remains highly seasonal, with fluctuations throughout the year. September’s €3.2 billion in revenue marks the highest for the month, but it also reveals the typical drop in tourism during the autumn months. This amount represents a 26% decrease compared to August 2025, when tourism revenue peaked at €4.35 billion. The difference, €1.13 billion, reflects the expected seasonal dip, as summer months traditionally see higher visitor numbers and greater spending.

Tourism Imports Show Growth, But Seasonal Decline Persists

In line with increased tourism revenue, Portuguese tourism imports—spending by Portuguese tourists abroad—also saw growth in September, rising by 1.7% to €739.14 million. This marks a €13.47 million increase over the same month in 2024. However, like tourism revenue, tourism imports followed a seasonal pattern, falling by €144.68 million from August to September, a 16.4% drop. This seasonal decline is typical, as fewer Portuguese citizens travel abroad during the fall and winter months.

Foreign Tourism Continues to Drive Growth

Despite the seasonal nature of tourism revenue, foreign tourism exports continue to be a major contributor to Portugal’s growing appeal as a global travel destination. In 2025, the country welcomed 2.2 million international arrivals, demonstrating its strong position as a top European destination. Key markets such as the United States, Germany, and the United Kingdom remain central to the influx of foreign tourists.

Portugal’s diverse offerings—from the historic streets of Lisbon and Porto to the scenic coastlines of the Algarve and Madeira, as well as the vineyards of the Douro Valley—continue to attract a wide range of travelers. With its rich cultural tourism, world-class culinary experiences, and luxury resorts, the country is expected to see continued growth in foreign tourist spending.

Addressing Seasonality with Strategic Initiatives

To mitigate the seasonal fluctuations in tourism revenue, the Portuguese Ministry of Tourism has introduced several initiatives aimed at increasing the country’s appeal throughout the year. These initiatives include marketing campaigns focused on off-season travel and the promotion of cultural festivals, gastronomic events, and eco-tourism during the autumn and winter months. The ministry is also investing in infrastructure improvements and regional tourism development, particularly in smaller towns and rural areas, to ensure that tourism benefits are felt across the entire country.

The Economic Impact of Tourism

Tourism is a critical component of Portugal’s economy, contributing significantly to the nation’s GDP. The government’s emphasis on sustainable tourism and infrastructure investment will be essential in maintaining the industry’s competitiveness and ensuring high-quality experiences for visitors. With the continued demand for cultural tourism, eco-tourism, and local experiences, Portugal’s tourism sector is on track to maintain a positive growth trajectory.

In the coming years, tourism revenues will play a crucial role in Portugal’s economic development, supporting jobs, businesses, and community initiatives nationwide. The government is committed to maintaining the momentum of this growth by adapting to the evolving needs of the global travel market and continuing to innovate in the tourism sector.