Prague Welcomes Over Six Million Tourists In 2025 With A Remarkable Increase Of Over Ten Percent In Visitors From Asia Driven By Cultural, Culinary, And Luxury Experiences

Published on November 9, 2025

For Prague, the year 2025 recorded an influx of over six million visitors, an increase of over ten percent of which comprised travelers from Asia. This increase can be attributed to the city’s booming culture, its exquisite gastronomy, and the expanding luxury offerings which continue to draw the illustrious wealthy clientele. Prague’s rich culture, fine cuisine, and exclusive hospitality continue to serve as beacons of attraction, bringing ever more Asian visitors as the city cements its standing as a preferred venue for high end clientele.

Prague, the historic heart of the Czech Republic, has welcomed over 6 million tourists in the first nine months of 2025, marking a modest but notable increase compared to the previous year. According to data from the Czech Statistical Office, a total of 6,032,136 international visitors flocked to the city from January to September, representing a 2% rise from 2024. This steady growth is a testament to the city’s enduring appeal, which has continued to draw travelers with its rich cultural heritage, fine dining offerings, and world-class events.

The city’s tourism strategy appears to be paying off, particularly as Prague attracts an increasingly affluent and discerning audience. Visitors are not just passing through; they are choosing to immerse themselves in the city’s cultural highlights, indulge in gourmet dining experiences, and participate in renowned music and sporting events. As these activities continue to flourish, Prague is increasingly positioning itself as a destination for those seeking a higher level of tourism experience.

A notable shift has been observed in the geographical origins of visitors. The largest numbers of international travelers came from neighboring Germany, the United States, and the United Kingdom. However, there was also an uptick in arrivals from Asia, where total visitors from the region reached 720,276, a 12% increase compared to the previous year. Countries such as Israel and South Korea led the charge, signaling Prague’s growing popularity as a key destination for Asian tourists.

Despite the growth in tourist numbers, local authorities are focused not on increasing volume but rather on enhancing the quality of the visitor experience. In particular, the city is working to alleviate pressure on its historic center, encouraging tourists to explore other areas of the metropolis. This effort aims to provide a more balanced and sustainable tourism model, ensuring that visitors can enjoy the full breadth of Prague’s offerings while preserving its iconic attractions.

At the same time, there has been a concerted effort to improve the quality of services across the city, particularly in the hospitality and gastronomy sectors. These improvements have contributed to a rise in average tourist spending. In fact, hotel occupancy in Prague averaged 75% during the first three quarters of the year, with an average room rate of €117 (approximately 2,900 Czech crowns). This increase in room rates has brought Prague’s hotel prices closer to those of other major European cities such as Vienna and Budapest.

The trend towards more luxurious accommodations is evident, with two-thirds of all visitors opting for four- or five-star hotels. This shift aligns with the city’s marketing strategy, which targets high-spending visitors seeking high-end experiences. These sophisticated tourists are more likely to engage in fine dining experiences, attend cultural festivals, and participate in elite sports events, thus driving up their contribution to the local economy.

Prague’s reputation as a center of cultural and artistic activity continues to grow. Visitors are increasingly drawn to the city’s wide-ranging cultural events, including music festivals, theater performances, and exhibitions. These events not only attract tourists but also provide significant economic benefits through ticket sales, dining, and accommodation.

The Czech capital’s culinary scene has also been attracting attention. Known for its rich traditions and vibrant dining culture, Prague is now establishing itself as a destination for gourmet food lovers. International chefs, pop-up restaurants, and Michelin-starred establishments are making their mark, ensuring that Prague offers a diverse range of dining experiences that cater to both local tastes and international influences.

In addition to its cultural and culinary offerings, Prague’s sporting events play a significant role in attracting tourists. The city has long been a hub for top-tier sports, from football and ice hockey to tennis and athletics. With major sporting events drawing thousands of fans each year, Prague’s reputation as a vibrant sports destination is growing.

As 2025 progresses, Prague’s tourism industry is set to continue its positive trajectory, thanks to a strong combination of cultural, culinary, and sporting attractions. With its ever-evolving offerings, the city is well-positioned to remain a leading destination for international travelers, especially those seeking a refined, high-end travel experience.

Prague has welcomed over six million tourists in 2025, with a remarkable increase of over ten percent in visitors from Asia, driven by the city’s growing appeal in cultural, culinary, and luxury experiences. These factors have made Prague a top destination for high-spending travelers seeking unique, high-end travel experiences.

In conclusion, while the increase in tourist numbers may seem modest, the shift toward a more affluent and experience-driven visitor base signals that Prague’s tourism sector is evolving in a positive direction. By focusing on quality over quantity, the city has found a balanced approach to tourism that benefits both visitors and residents, ensuring that Prague will continue to thrive as a premier European destination for years to come.