Prescott to Welcome New 109-Key AC Hotel by Marriott Bonvoy Reflecting Arizona’s Heritage and Contemporary Elegance, Here is the Update

Published on September 26, 2025

Prescott, Arizona is set to witness a significant addition to its hospitality landscape as a new 109-key AC Hotel prepares to open under the prestigious Marriott Bonvoy umbrella. Designed with a vision that blends frontier resilience with sophisticated modernity, the hotel will be located within the historic structure of Howey Hall—a four-story building originally constructed in 1876. This development marks a notable milestone for Prescott’s growing tourism and hospitality industry.

A Historic Transformation Rooted in Local Identity

The upcoming AC Hotel in Prescott is being redeveloped from the historic Howey Hall. With its foundation steeped in the town’s 19th-century legacy, the building’s original structure is being meticulously reimagined to create a hotel experience that honors the past while embracing modern design standards. The transformation is being guided by the Dallas-based Pickard Design Studio, a female-owned firm known for its emphasis on timeless materiality and narrative-driven interiors.

The project draws direct influence from the aesthetic of the American Gilded West. Clean lines, natural materials and carefully selected artwork have been prioritized to create an authentic, grounded environment. The design direction intentionally avoids nostalgic or overly thematic interpretations, opting instead for refined storytelling through curated design elements that resonate with Prescott’s historical significance in Arizona.

Interior Design that Marries Rugged Sophistication and Artistic Expression

The interior palette for the new AC Hotel has been developed around rich clay tones, warm neutrals and desert-inspired shades, with cooler accents adding balance and contrast. The objective is to craft a hotel experience that feels deeply rooted in place but also universally contemporary in style. According to the design concept, finishes will be selected for their durability and visual depth, while objects within the space will be curated to reflect a sense of personal story and regional character.

In the hotel’s public areas, distinctive features will include a lobby styled with velvet and leather seating, soft architectural edges and a central fireplace framed by a curved banquette. The fireplace will serve as an anchor point for a welcoming space filled with colorful, expressive artwork. Additional communal spaces such as a retail market and a kitchen will incorporate millwork leather, accent tiles, detailed ceiling treatments and textural wallcoverings.

Flexible meeting and pre-function areas are being designed with nano walls and bespoke carpeting, aiming to meet the needs of both business and leisure guests. A modern fitness center will also be included, along with a thoughtfully designed patio and pool deck outfitted with multiple seating areas and an outdoor fireplace for year-round relaxation.

Guestroom Design Inspired by the Arizona Sun

The guestrooms at the AC Hotel in Prescott will follow what is described as the “Mediodía Scheme.” This design approach draws inspiration from the Spanish word for midday sun, resulting in interiors that evoke the warmth and vibrancy of Arizona’s desert environment. Earthy textures, sunlit hues and naturally inspired materials will dominate the rooms, offering a soothing yet invigorating ambiance.

The use of subdued lighting, tactile finishes and organic color schemes is expected to enhance the sense of place, allowing guests to immerse themselves in the local environment while enjoying the elevated comfort associated with the AC Hotel brand under Marriott Bonvoy.

A Strategic Addition to Arizona’s Hospitality Portfolio

As a member of the global Marriott Bonvoy portfolio, this new AC Hotel will contribute significantly to Prescott’s reputation as a destination that values both heritage and hospitality excellence. With its location in central Arizona, the city of Prescott has long attracted travelers seeking a blend of historical charm and outdoor recreation. The arrival of this AC Hotel is positioned to cater to the growing number of modern travelers seeking style, comfort and culturally resonant experiences.

Prescott’s new AC Hotel by Marriott Bonvoy is expected to become a key landmark in Arizona’s hospitality sector, offering a space that reflects the city’s unique identity while meeting the evolving needs of guests from around the world.

(Image Is AI Generated)