Thursday, March 28, 2024
Primland, a distinguished member of the Auberge Resorts Collection nestled in the breathtaking Blue Ridge Mountains of Virginia, is thrilled to unveil its first-ever Highland Golf and Wine Classic. This premier event, set to occur over the Memorial Day Weekend from May 25-27, 2024, promises a fusion of outstanding golf, fine wine, and gourmet delights, marking a highlight in the resort’s calendar of unparalleled luxury adventures.
Located on 12,000 acres of pristine wilderness, Primland Resort is renowned for featuring Virginia’s premier public golf course—as recognized by GolfDigest—and is acclaimed as one of the most splendid and challenging resort courses nationwide. Its Donald Steel-designed course, together with the celebrated Schlumberger Wine Cellar and elite wine dining experiences, positions Primland as the ultimate setting for a weekend of both adventure and luxury.
The Golf & Wine Classic at Primland will collaborate with top names in golf, culinary arts, and wine from throughout the nation, offering attendees an exclusive blend of fine dining, wine appreciation, and top-tier golfing and adventure activities. The event kicks off with a golf tournament starting Saturday morning, followed by an exquisite four-course dinner paired with select wines from the renowned Flowers Vineyards & Winery of Sonoma Coast.
Festivities extend into the following day on the Highland Course, featuring a Southern-style lunch prepared by the celebrated chef and author Kenny Gilbert. The tournament culminates with a Champion’s toast and a sophisticated Southern dinner, complemented by select Cabernet Sauvignon from Amulet Estates of Napa Valley. Post-tournament, guests are encouraged to indulge in spa treatments, horseback riding, and various exploration activities.
Adding to the experience, the resort’s Tobacco Barn will host Primland’s Pop Up Golf Lounge, offering shopping opportunities with Stitch Golf and Byrdie Golf Social Wear and unique cocktails from the Glenmorangie Bar, enhancing the luxury golf lifestyle experience.
Package options for the Highland Golf and Wine Classic weekend begin at $2,495 for single occupancy and $2,995 for couples, encompassing two nights of luxurious accommodations, VIP amenities, two days of golf on the Highland Course, and a comprehensive wine and culinary journey.
This event is a key part of Auberge Resorts Collection’s “The Extraordinary Year” initiative, showcasing unique experiences across its various properties.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
