Princess Cruises Partners with Aristocrat Gaming to Offer Innovative Onboard Gaming Experiences

Published on October 22, 2024

Aristocrat Gaming, a leading designer, manufacturer, and distributor of regulated slot games, has announced its new role as a promotional partner for Princess Cruises, one of the world’s most renowned cruise lines.

This exciting partnership will allow Aristocrat Gaming to craft innovative gaming experiences for guests aboard Princess ships, while also launching promotions with land-based casinos that offer Princess Cruises as exclusive rewards.

“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” said Hector Fernandez, CEO of Aristocrat Gaming. “In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”

Onboard Princess ships, guests can enjoy themed slot gaming zones, including the recently introduced Buffalo Zone™ by Aristocrat Gaming, featured on the brand-new Sun Princess. This dedicated space delivers an unmatched gaming experience, bringing together Aristocrat Gaming’s most iconic brand and game series in one location for players. Additionally, Aristocrat Gaming will host a marquee event aboard the Sun Princess in 2025, celebrating the top fans of the legendary Buffalo™ series.

“Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests,” said John Padgett, president of Princess Cruises. “This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships.”