Prisma Designs at FHS 2025: Human-Centered Hospitality Design & Storyliving Trends Explained

Published on November 24, 2025

Mr. Gilberto Vizzini, Country Manager UK for Prisma Designs (an Italian design consultancy firm), live on Day 3 of the Future Hospitality Summit (FHS) 2025 in Dubai! Prisma Designs specializes in elevating hospitality properties across the MIA (Middle East, India, Africa) region.

• Unique Approach (We Design Human Life): Prisma’s tagline is “we design human life”. Their process starts with the customer experience and customer needs.
• Storyliving vs. Storytelling: They focus on “storyliving” rather than just storytelling. This means creating a story that guests can truly live and perceive moment by moment, built upon their personal experience.
• Elevating the Property: Prisma helps clients reposition their brands, create unique, memorable experiences, and ensure the space design is consistent with the brand message. They handle everything from communication and brand strategy to operations and interior design.
• Current Trends: The hospitality industry is seeing a rising need for collection brands and stories that guests can “leave inside these properties”.

The firm is at FHS for the first time, networking and seeking to understand the local trends and needs of the Middle East market.

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