PROACTIVE Vacations Surpasses Market Expectations in Brunswick County, Setting the Stage for a Strong 2026

Published on December 24, 2025

As the 2025 vacation rental season comes to a close, PROACTIVE Vacations is celebrating a remarkable year of performance that outpaced market expectations, with a 7.4% growth over 2024. This success comes despite a generally flat Brunswick County rental market, which, according to Key Data, showed minimal growth or slight decline year-over-year. PROACTIVE’s results highlight the company’s ability to navigate a challenging market and emerge as a standout performer in a competitive industry.

Brunswick County’s vacation rental market, which had been slightly sluggish, faced headwinds in 2025. However, PROACTIVE Vacations managed to surpass local benchmarks, driven by a combination of smart pricing strategies, data-driven revenue management, and effective marketing. LSI Tools by Inhabit reported that PROACTIVE exceeded the market occupancy rate by 6.36% and achieved a 9.1% increase in the average daily rate (ADR), positioning the company as a leader in the region’s rental sector.

Achieving Market Dominance with Smart Pricing and Strategic Marketing

The key to PROACTIVE Vacations’ success lies in its ability to stay proactive, with a continued emphasis on real-time data analysis and dynamic pricing strategies. This focus allowed the company to stay ahead of changing market conditions and the evolving travel behaviours of consumers. As booking windows became shorter and demand fluctuated throughout the year, PROACTIVE adapted its offerings to meet these new needs, ensuring that its properties stood out in a competitive coastal destination.

PROACTIVE’s growth is also a result of strong partnerships with property owners, who benefit from the company’s proven track record in maximizing rental performance. Through targeted marketing campaigns and a consistent focus on high property standards, PROACTIVE was able to deliver superior experiences for guests while providing high-value returns for homeowners. The company’s ability to manage both short-term bookings and long-term growth strategies played a significant role in surpassing market expectations during 2025.

Positive Outlook for 2026: Early Indicators Show Strong Demand for Coastal Getaways

Looking ahead to the 2026 vacation rental season, early booking data remains promising. PROACTIVE Vacations is already outpacing its 2025 bookings by approximately 11% year-to-date. The company’s continued success can be attributed to its early adaptation to emerging trends, including growth in the average daily rate (ADR), which is tracking at a healthy 7%. Guests continue to seek the value and appeal of Brunswick County as a coastal destination, and PROACTIVE is well-positioned to benefit from this demand.

Early indicators suggest that Brunswick County, with its coastal charm and family-friendly attractions, will remain a top choice for travellers in 2026. Despite potential concerns from factors like geopolitical instability, interest rate changes, and shifting consumer confidence, PROACTIVE Vacations remains optimistic. The company’s data-driven approach allows for continuous adjustment to market conditions, ensuring long-term success for both homeowners and guests.

Staying Ahead of the Market

As the 2026 season approaches, the demand for vacation rentals in coastal destinations such as Brunswick County is expected to remain robust. With its data-driven approach and deep expertise in local property management, PROACTIVE Vacations is well-prepared to capture continued market growth. The company’s ability to analyse booking trends, optimise its property portfolio, and adjust to evolving market dynamics positions it to be a leading player in the coastal tourism and vacation rental space.

Although many factors such as employment trends and interest rates will continue to influence consumer behaviour, PROACTIVE Vacations remains confident that Brunswick County’s coastal allure and the company’s strategic management will drive another strong year of growth. A clearer forecast will emerge in April 2026 as spring booking patterns become more defined, offering additional insights into demand for the season.

PROACTIVE Vacations Poised for Continued Success in 2026

As PROACTIVE Vacations continues to outperform the broader market, its success in 2025 sets a solid foundation for 2026. With its strong momentum, data-driven strategies, and commitment to providing exceptional guest experiences, PROACTIVE is poised to remain a leader in the Brunswick County vacation rental market. The company’s proactive approach to property management and pricing will help it maintain its competitive edge, ensuring continued growth in a bustling coastal tourism destination. For travellers seeking coastal getaways in 2026, PROACTIVE Vacations is set to deliver top-tier accommodations and unforgettable experiences along the Carolina Coast.