PROMPERÚ Seminars in Chennai and Bengaluru Strengthen Travel Ties Between India and Peru, Boosting Awareness and Tourism Growth Among Young Travelers

Published on December 15, 2025

PROMPERÚ, which stands for Commission for the Promotion of Peruvian Exports and Tourism, organized seminars in Chennai and Bengaluru to improve tourist ties between India and Peru. The main objective of these seminars was to make Indian travel trade partners in Peru better acquainted with what their country has to offer in terms of culture, nature, and food. The main goal of these seminars was to make travel trade partners in both countries aware of the opportunities in Peru and help them tap into them with Indian tourists.

Focus on Peru’s Diverse Tourism Offerings

The seminars highlighted Peru’s unique attractions, including its rich culture, nature tourism, gastronomy, and experiential travel opportunities. PROMPERÚ showcased destinations such as Lima, Cusco, Machu Picchu, Lake Titicaca, and the Amazon region—places that offer a deep dive into Peru’s cultural heritage and natural beauty. The Indian travel trade was introduced to these destinations, with a focus on how they align with the growing demand for immersive travel experiences among India’s younger generation, including millennials and Gen Z.

Indian Tourism to Peru on the Rise

Indian interest in long-haul destinations has grown significantly, with Indian arrivals in Peru increasing by 60% in 2023 and 36% in 2024. Looking ahead, PROMPERÚ projects a continued 25% growth in 2025. This rise reflects a growing appetite for culturally rich and experience-led travel, with Peru emerging as a preferred destination for Indian tourists seeking adventure, nature-based activities, and historical exploration.

India: A Priority Market for Peru

India’s growing outbound travel segment, coupled with its rapid recovery in international travel, has positioned the country as a priority market for Peru. Rising disposable incomes, evolving travel preferences, and an increasing number of millennial and Gen Z travelers seeking immersive cultural experiences are key drivers of this growing demand. As Indian tourists continue to seek destinations that offer unique, authentic experiences, Peru is well-placed to meet this demand, making it an important focus for tourism promotion in the coming years.

Showcasing Peru’s Best Destinations and Unique Experiences

At the seminars, PROMPERÚ emphasized key destinations that are set to continue attracting Indian tourists. These included Lima—the bustling capital with rich history and vibrant culture, Cusco—the gateway to Machu Picchu, Lake Titicaca—the world’s highest navigable lake, and the Amazon, which offers unique ecological and cultural experiences. The seminars also highlighted Peru’s world-renowned gastronomy, textiles, and stunning natural landscapes, all of which are expected to drive growth in tourism from India.

Future Impact: The Increasing Role of India in Peru’s Tourism Sector

Looking ahead, the future of Indian tourism to Peru appears increasingly promising. As India’s outbound travel continues to expand, Peru’s tourism industry will likely experience sustained growth. The growing demand for long-haul travel, especially from millennials and Gen Z, presents an exciting opportunity for Peru to deepen its presence in the Indian market. The increasing interest in experiential tourism—ranging from eco-tourism to culinary tourism—will continue to benefit Peru’s tourism sector, as more Indian travelers seek destinations that offer both adventure and cultural immersion.

Peru’s diverse tourism offerings are perfectly aligned with the shifting preferences of Indian travelers, particularly the younger generation, who are increasingly looking for authentic, immersive experiences rather than traditional sightseeing. This trend is expected to further fuel the growth of tourism flows between India and Peru in the coming years.

Building Long-Term Tourism Partnerships: India and Peru’s Bright Future

Peru and India are well-positioned to strengthen their tourism ties through continued collaboration and promotion. The growing interest in Indian tourism and Peru’s ongoing efforts to market its diverse offerings will help create a sustainable tourism pathway for both countries. PROMPERÚ’s efforts to increase awareness and engagement through events like these seminars will contribute to the long-term growth of tourism.

In addition to the rising number of Indian visitors, Peru can further boost its tourism industry by enhancing tourism infrastructure, focusing on digital marketing, and developing more partnerships with Indian travel agencies. By doing so, Peru will be able to not only sustain but also accelerate the growth of its tourism sector, making it a key destination for Indian travelers in the years to come.

Peru’s Tourism Growth and the Role of India

The tourism seminars in Chennai and Bengaluru represent a critical milestone in enhancing the developing tourism tie between India and Peru. As Indian tourist traffic into Peru gathers pace and experiential travel continues to witness an upsurge, Peru is poised to remain among the leading destinations for Indian tourist enthusiasts in search of in-depth experiences. With future developments in the travel industry in sight, the role of India in molding the future of tourism in Peru is set to be critical.