Published on December 31, 2024

Mattsson from Nordaq highlights that producing a bottle of their water costs between 11 and 21 cents. However, the selling price significantly surpasses production costs. At Providore Singapore, unlimited still and sparkling Nordaq water is offered for $2 per person, while some upscale hotels charge up to four times as much for a single bottle.
Meanwhile, Purezza estimates its production cost per bottle at roughly 30 cents, which is only about one-fifth of the cost of traditional bottled water, according to a sales brochure. The brochure also notes that both can be priced similarly for consumers. For instance, selling 1,000 bottles of Purezza water at $5 each could yield an impressive annual profit of $13,200 for the retailer.
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In a recent statement, Mike Hecker, founder and CEO of Be WTR, acknowledged that their water may travel slightly farther than ITC Hotels’ “zero-mile” water, but the difference is minimal.
Headquartered in the United Arab Emirates, Be WTR operates in 12 countries, having recently expanded into markets such as Canada and China. In October, the company successfully raised $44 million in Series C funding.
Be WTR has also secured a global agreement with Accor, making it a preferred partner for the luxury hotel brands under the French hospitality group.
Suppliers of low-transport or locally filtered water to the tourism and food industries claim to prevent millions of plastic bottles from entering circulation each year. Additionally, these solutions offer financial benefits to their clients.
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For example, Nordaq’s representative, Mattsson, highlights that their water costs between 11 and 21 cents per bottle to produce, while selling at a significantly higher price. In Singapore, Providore offers unlimited still and sparkling Nordaq water for $2 per person, and some luxury hotels charge up to four times as much for a single bottle.
Similarly, Purezza calculates its production cost at about 30 cents per bottle—roughly one-fifth the cost of traditional bottled water. According to the company’s sales data, selling 1,000 bottles of Purezza water at $5 each could yield an annual profit of $13,200 for the seller.
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