Puebla Joins Cancún, Tulum, Guadalajara, Oaxaca and More Cities in Mexico Experiencing Huge Growth in Tourism, Competing with US and Canada, New Update is Here

Published on December 26, 2025

By: Tuhin Sarkar

Puebla joins Cancún, Tulum, Guadalajara, Oaxaca, and more cities in Mexico that are experiencing huge growth in tourism, making it a rising competitor to the popular destinations in the US and Canada. This exciting shift in Mexico’s tourism landscape signals that more travellers are looking beyond the usual hotspots, flocking to these vibrant and culturally rich cities. Puebla’s rapid tourism expansion is reshaping the Mexican travel scene, challenging well-established destinations. As these cities rise in popularity, their increasing appeal rivals major US and Canadian tourist destinations. Keep reading to discover how Puebla and other Mexican cities are transforming global tourism trends.

Mexico’s Tourism Boom in 2025: The Key Destinations Leading the Charge into 2026

Mexico’s tourism industry is experiencing a monumental surge in 2025, with cities like Cancún, Guadalajara, Tulum, and Oaxaca at the forefront of this remarkable growth. As international tourists flock to the country’s stunning beaches, rich culture, and unique adventures, the Mexican tourism sector is on track to shatter records by the time 2026 arrives. With millions planning to visit Mexico for everything from sun-soaked beaches to cultural explorations, the demand for luxurious resorts, adventure-packed getaways, and cultural heritage tours is stronger than ever. Let’s explore the future of global travel in 2026 as Mexico sets the stage for an unforgettable year.

Puebla: A Colonial Treasure Ready to Shine in 2026

Puebla, a UNESCO World Heritage City, is steadily gaining recognition as a premier cultural destination in Mexico. Famous for its colonial architecture, delectable cuisine, and vibrant crafts, Puebla offers visitors an authentic look at Mexico’s rich heritage. In 2025, Puebla is seeing growth in both domestic and international tourism, thanks to its proximity to Mexico City and its well-preserved colonial charm. Looking ahead, Puebla is set to experience a tourism renaissance, with increased international marketing efforts and a focus on attracting more visitors. Puebla’s combination of historical significance, culinary delights, and beautiful surroundings will make it one of Mexico’s most sought-after destinations in 2026.

Cancún: Mexico’s Premier Gateway for International Tourists

Cancún continues to reign supreme as Mexico’s number one destination for international travelers. In 2025, the city is expected to host a record-breaking 8.6 million international tourists, drawn by its world-class beaches, all-inclusive resorts, and vibrant nightlife. Cancún’s iconic coastline offers something for everyone, from honeymooners to families, looking for a beach escape with a mix of relaxation and adventure. The city’s resorts are known for their luxury, and with the expected expansion of the international airport in 2026, Cancún will continue to attract tourists from Europe, the U.S., and beyond. For international visitors, this city remains the ultimate tropical getaway, with stunning resorts, breathtaking beaches, and exciting activities.

Tulum: Mexico’s Eco-Tourism Destination for the Luxe Traveler

Tulum, once a quiet beach town, has quickly transformed into one of the world’s most exclusive eco-tourism destinations. Known for its Mayan ruins, eco-resorts, and commitment to sustainable tourism, Tulum offers a luxurious yet environmentally conscious holiday experience. As of 2025, Tulum’s hotel occupancy rate has soared, particularly during peak seasons, reflecting the city’s rising international popularity. Visitors flock to this paradise for a mix of natural beauty and high-end indulgence. Looking ahead to 2026, Tulum’s tourism infrastructure is set to expand, with more boutique hotels and wellness retreats catering to digital nomads, wellness travelers, and adventure seekers. Tulum’s unique blend of ancient history, eco-luxury, and sustainable practices makes it a key player in Mexico’s tourism boom.

Guadalajara: The Heart of Mexican Culture and Culinary Tourism

Guadalajara, the cultural capital of Mexico, is experiencing a rapid rise in popularity among international tourists. Known for its mariachi music, tequila, and rich history, Guadalajara offers travelers an authentic Mexican experience with a modern twist. In 2025, the city is expected to see a surge in cultural tourism, with visitors flocking to experience its vibrant festivals, culinary tours, and artistic events. As Mexico’s second-largest city, Guadalajara’s airport has seen an increase in international arrivals, especially from the U.S. As we move into 2026, Guadalajara will continue to thrive as a hub for gastronomic tourism, arts, and culture, cementing its position as one of the top destinations for international visitors seeking an immersive cultural experience.

Oaxaca: Mexico’s Hidden Gem for Culinary and Heritage Tourism

Oaxaca is becoming one of Mexico’s most celebrated culinary and heritage tourism destinations. Known for its rich history, UNESCO World Heritage status, and vibrant food culture, Oaxaca attracts tourists eager to taste authentic Oaxacan cuisine and explore its cultural heritage. Visitors flock to Oaxaca’s bustling markets, museums, and archaeological sites to discover the flavors of mole, Oaxacan chocolate, and traditional mezcal. With the rise in food tourism and Oaxaca’s recent recognition as a UNESCO Creative City of Gastronomy, the city is poised for even greater international attention in 2026. Oaxaca’s perfect combination of culture, food, and history makes it an essential stop for any international traveler seeking a true taste of Mexico.

Acapulco: Mexico’s Iconic Beach Destination Ready for a Revival

Acapulco has long been known as one of Mexico’s most iconic beach destinations, and it continues to hold a special place in the hearts of international tourists. Acapulco is renowned for its stunning bay views, luxury resorts, and lively nightlife. In recent years, the city has seen a resurgence in tourism, as more visitors return to its beautiful beaches and world-class attractions. For 2026, Acapulco is expected to see even greater demand, with the introduction of new eco-tourism offerings, improved safety measures, and exciting hotel developments. As the demand for beach vacations continues to rise, Acapulco will remain one of Mexico’s most beloved travel hotspots.

Chihuahua & León: Emerging Regional Destinations for the Adventure Seeker and Shopper

Chihuahua and León are two emerging destinations in Mexico that are seeing a surge in international tourism. Chihuahua, home to the famous Copper Canyon, is gaining recognition for its adventure tourism offerings. Tourists flock to the region for eco-tours, hiking, and exploring one of Mexico’s most awe-inspiring natural wonders. León, known for its leather goods and luxury shopping, is rapidly becoming a business tourism hub. With increased air connections and regional attractions, both cities are positioned to attract even more international visitors in the years to come. As Chihuahua and León continue to grow in prominence, they are set to become important players in Mexico’s tourism portfolio.

Mexico’s 2026 Tourism Outlook: A Record-Breaking Year Ahead

With the tourism industry booming in 2025, Mexico is poised for even greater success in 2026. The country’s leading cities—Cancún, Tulum, Guadalajara, Oaxaca, and more—are set to continue their growth, driven by strong international marketing campaigns and infrastructure improvements. As global demand for luxury resorts, cultural experiences, and adventure tourism rises, Mexico is well-positioned to attract even more international visitors in the coming years. From the beaches of Cancún to the culinary delights of Oaxaca, Mexico promises to remain at the forefront of global tourism, offering unforgettable experiences for travelers seeking both relaxation and adventure.