Puerto Princesa Celebrates Tenth Anniversary of AATAPPP, Focusing on the Sustainable Tourism Growth, Eco-Friendly Practices and Strengthening Global Connections

Published on December 1, 2025

The tourism sector in Puerto Princesa, Philippines, marked an important milestone: the 10-year anniversary of the Association of Accredited Tourism and Accommodation Providers of Puerto Princesa. The celebration, held at the Princesa Garden Island Resort and Spa, showcased the increasingly important role that responsible tourism plays in the region as stakeholders demonstrated their reinvigorated commitment to environmentally friendly tourism practices, the preservation of culture, and coordination within the value chain of tourism.

In his speech, AATAPPP President Dizon stressed that the time had now come for Puerto Princesa tourism stakeholders to take greater responsibility for leading the future of tourism in the region. Collaboration with local and national government agencies could go a long way toward allowing the tourism sector in Puerto Princesa to develop in a way that balances economic growth with sustainability, enabling it to continue as one of the world’s premier destinations.

Puerto Princesa’s Growing Status as a Leading Tourist Destination

During the event, Department of Tourism (DOT) Undersecretary Ferdinand Jumapao spoke about the strength and commitment shown by AATAPPP over the past decade. He lauded the association’s role in making Puerto Princesa a premier destination for both local and international travelers. Jumapao stressed that tourist accommodations play a vital role in driving tourism growth, as they represent the frontline of the industry.

Jumapao also highlighted Puerto Princesa’s international recognition, which continues to grow despite challenges. The city’s achievements are showcased in the many awards it has received for sustainable tourism, helping position it as a leader in eco-tourism in the Philippines and Southeast Asia.

AATAPPP’s Vision for Sustainable Tourism and Future Growth

As Puerto Princesa continues to attract increasing numbers of domestic and international visitors, AATAPPP remains at the forefront of driving sustainable tourism growth in the region. The association has worked closely with local government agencies to ensure that tourism development doesn’t come at the expense of the city’s natural environment. This includes promoting eco-tourism initiatives, investing in sustainable infrastructure, and encouraging responsible travel practices among tourists.

AATAPPP to continue working on enhancing tourism infrastructure, particularly for regions like North Sikkim, which is also experiencing growing tourist interest. Sikkim’s sustainable growth in eco-tourism could be a model for Puerto Princesa, helping the region maintain its natural beauty while fostering economic growth.

Building a Stronger Future for Puerto Princesa’s Tourism Sector

The 10th anniversary celebration also served as a reminder of the transformative impact that tourism has had on Puerto Princesa. Tourist accommodations, as Jumapao noted, are not just places to stay; they are part of the overall tourism experience. The city’s ability to offer world-class services, luxury resorts, and local experiences has helped it remain a top tourist destination in the Philippines.

With increased tourist arrivals expected, there is a strong need for continued investment in tourism infrastructure. The introduction of new transport options, green tourism initiatives, and cultural exchange programs will play a crucial role in sustaining Puerto Princesa’s tourism growth. Through partnerships with the private sector, AATAPPP can continue to elevate the tourism experience while maintaining the region’s natural and cultural resources. This ensures that Puerto Princesa remains an ideal destination for tourists seeking both luxury and eco-friendly travel experiences.

Celebrating a Decade of Growth and Looking Ahead

As AATAPPP celebrates its 10th anniversary, the association is not only reflecting on its successes but also looking ahead to the next phase of tourism development in Puerto Princesa. The focus will be on continuing to build a sustainable tourism ecosystem, ensuring that growth is environmentally responsible, inclusive, and beneficial for local communities. With a renewed commitment to collaboration and innovation, Puerto Princesa is well-positioned to remain a top tourism destination in Southeast Asia.

DOT officials have emphasized, the future of tourism in Puerto Princesa depends on the shared efforts of government officials, tourism operators, and local businesses. The road to continued success lies in strong partnerships, sustainable development, and a commitment to delivering memorable experiences for every visitor.

A Bright Future for Puerto Princesa Tourism

The 10th-anniversary celebration of AATAPPP marks a decade of successes and collaborative efforts in the tourism journey that has transformed Puerto Princesa into one of the premier travel destinations in the Philippines. Embracing sustainability, inclusive growth, and environmental preservation, Puerto Princesa is poised to continue thriving as a global hub not only for eco-tourism but also cultural tourism and luxury travel.

This will ensure that, for the next decade to come, with strong partnering, government support, and a clear vision for the future, Puerto Princesa’s tourism industry remains vibrant, sustainable, and capable of catering to more international visitors without compromising its natural character and beauty.