Puerto Rico Beats Bahamas, Jamaica, Saint Lucia, Cuba, and Others to Lead Caribbean Tourism Growth with a Record Surge in Revenue: Everything You Need to Know

Published on December 11, 2025

Puerto Rico has surpassed the Bahamas, Jamaica, Saint Lucia, Cuba, and other Caribbean destinations to lead tourism growth with a record surge in revenue. Its unique blend of culture, history, and natural beauty drives this remarkable achievement. In 2024, the island saw an impressive 11.7% increase, reaching $6.0 billion USD in tourism revenue, setting a new record for the region. As travelers flock to Puerto Rico to experience its vibrant culture, stunning beaches, and outdoor adventures, the island has firmly established itself as a top destination in the Caribbean, outpacing even some of the most renowned tourist hotspots.

Puerto Rico: A Vibrant Island on the Rise

Puerto Rico has witnessed robust growth, with a +11.7% increase in 2024, reaching $6.0 billion USD in tourism revenue. The island’s rich history, vibrant culture, and unique blend of natural beauty attract visitors from all over the world. While projections for 2025 are currently unavailable, Puerto Rico’s steady upward trajectory suggests that its tourism industry will continue to thrive. From its charming old San Juan to the pristine beaches and hiking trails, Puerto Rico offers an unforgettable experience. The island’s growing popularity and recovery from past challenges make it a promising destination in the years to come.

Destination Guide:

• Beaches: Vieques and Culebra Islands are perfect for pristine, secluded beaches.
• Old San Juan: Explore the historic fortresses and cobbled streets of this UNESCO World Heritage site.
• Rainforest: Hike through El Yunque National Forest, the only tropical rainforest in the U.S. National Forest System.
• Cuisine: Try local dishes like mofongo, pasteles, and lechón.
• Nightlife: San Juan is known for vibrant nightlife, from salsa dancing to trendy bars.
• Adventure: Enjoy water sports, hiking, and bioluminescent bay tours for unique experiences.

Bahamas: Luxury and Adventure Combined

The Bahamas continues to shine as a luxury destination with a +13.9% increase in tourism in 2024, bringing its total revenue to $5.4 billion USD. Its stunning beaches, high-end resorts, and proximity to the United States make it a favorite among international travelers, especially for cruises. In 2025, the growth rate is projected to moderate to 5.2%, bringing the total to $5.68 billion USD. Despite this slowdown, the Bahamas remains an attractive destination due to its variety of offerings—from family-friendly resorts to exclusive, luxurious escapes. With continued investment in its tourism infrastructure, the Bahamas will maintain its allure as a premier Caribbean getaway.

Destination Guide:

• Beaches: Visit Cable Beach or Exuma for turquoise waters and soft white sands.
• Exuma Cays: Swim with pigs, snorkel with rays, and explore private islands.
• Nassau: Dive into local culture, with historic sites like Fort Fincastle and the Straw Market.
• Water Sports: The Bahamas is perfect for snorkeling, scuba diving, and sailing.
• Resorts: Luxury resorts like Atlantis offer endless amenities, including waterparks, casinos, and gourmet dining.
• Fishing: The archipelago is known for its world-class fishing, including bonefishing and deep-sea adventures.

Jamaica: Steady Growth Amid Challenges

Jamaica’s tourism sector is expected to grow by +1.4% in 2024, reaching $4.3 billion USD in revenue. The island continues to be a prime destination for travelers seeking sun, sand, and vibrant culture. With a projected growth rate of 2.7% in 2025, bringing the total to $4.42 billion USD, Jamaica shows steady resilience in the face of global challenges. Although the growth is slower compared to its Caribbean neighbors, Jamaica’s strong reputation for its beaches, reggae music, and natural beauty ensures a steady flow of visitors year-round. The country’s tourism sector continues to expand, supported by strategic marketing and improvements in infrastructure.

Destination Guide:

• Beaches: Negril’s Seven Mile Beach and Montego Bay are perfect for sunbathing and water sports.
• Waterfalls: Visit the famous Dunn’s River Falls or reach the hidden waterfalls of Ocho Rios.
• Reggae Culture: Immerse yourself in Jamaica’s reggae music heritage with tours to the Bob Marley Museum.
• Adventure: Go rafting on the Martha Brae River or explore the Blue Mountains.
• Cuisine: Savor jerk chicken, curry goat, and ackee and saltfish.
• Nightlife: Montego Bay and Kingston are known for vibrant nightlife, with reggae bars and clubs.

Saint Lucia: A Scenic and Serene Retreat

Saint Lucia has made notable strides in tourism, seeing a +14.2% growth in 2024, with revenue reaching $1.3 billion USD. The island is renowned for its breathtaking landscapes, including the iconic Pitons, and has become a leading destination for luxury and eco-tourism. In 2025, Saint Lucia expects a more modest growth rate of 1.8%, bringing the total to $1.32 billion USD. Despite the slowdown, its focus on sustainability, high-end resorts, and wellness tourism ensures it remains a sought-after destination. Saint Lucia’s commitment to maintaining its natural beauty and offering unique experiences guarantees its ongoing popularity in the Caribbean tourism market.

Destination Guide:

• Pitons: Hike or take a boat tour of the iconic twin volcanic peaks.
• Beaches: Relax on Anse Chastanet and Sugar Beach, perfect for swimming and diving.
• Rainforest: Visit the Sulphur Springs for mud baths and natural hot springs.
• Luxury Resorts: Stay in high-end resorts offering private villas, spas, and yoga retreats.
• Hiking: Explore nature trails through tropical forests and waterfalls.
• Water Activities: Enjoy snorkeling, diving, and sailing in crystal-clear waters.

Cuba: A Slow Road to Recovery

Cuba’s tourism sector has faced challenges, with a slight 0.1% decline in 2024, totaling $1.3 billion USD in revenue. Political and economic factors, combined with reduced visitation from key markets like the U.S., have impacted growth. Despite this, Cuba’s rich cultural offerings, historical sites, and natural beauty continue to attract niche travelers. With no projections available for 2025, Cuba’s future tourism outlook remains uncertain. However, the country’s distinct charm and historical significance provide potential for recovery. As Cuba navigates its challenges, its tourism sector holds the potential to rebound and continue to offer authentic experiences for those willing to explore its unique appeal.

Destination Guide:

• Havana: Wander through Old Havana, a UNESCO World Heritage site with colonial architecture.
• Beaches: Varadero offers clear waters and sandy shores for relaxation and water sports.
• History: Visit the Museo Nacional de Bellas Artes and the Che Guevara Monument.
• Classic Cars: Take a ride in one of the vintage 1950s cars that line the streets of Havana.
• Music and Dance: Experience the rhythms of salsa and jazz in local clubs.
• Cuban Cuisine: Savor dishes like ropa vieja, moros y cristianos, and Cuban sandwiches.

Puerto Rico has surpassed the Bahamas, Jamaica, Saint Lucia, Cuba, and other Caribbean destinations to lead tourism growth with a record surge in revenue. Its unique blend of culture, history, and natural beauty drives this remarkable achievement.

Conclusion

Puerto Rico has clearly beaten the Bahamas, Jamaica, Saint Lucia, Cuba, and other Caribbean destinations to lead tourism growth in the region, achieving a record surge in revenue. This success is driven by the island’s rich cultural heritage, stunning natural beauty, and a growing focus on unique tourist experiences, making it the top choice for travelers. As Puerto Rico continues to attract visitors from around the world, its tourism sector is poised for sustained success, further cementing its position as a leading Caribbean destination.