Published on December 5, 2025

Peru’s famed rainforest comes alive with fresh promise as Pure Amazon embarks on its inaugural journeys through the water‑woven wilderness of the Pacaya-Samiria National Reserve. This new boutique riverboat from Abercrombie & Kent — designed for just 22 guests — aims to blend deep‑forest adventure with uncompromising luxury. For travellers seeking a soulful yet sophisticated dive into the Amazon Basin, Pure Amazon emerges as a compelling frontier.
Pure Amazon stands out not for grand size, but for refined smallness. With capacity limited to 22 guests across 12 suites and single cabins, the ship trades mass‑market crowding for privacy, calm, and personal attention.
Advertisement
That scale means each guest enjoys a high staff-to‑guest ratio, more of a boutique hotel on water than a conventional cruise liner. Every detail is crafted to make travellers feel known, comfortable — not just “onboard,” but at home deep in the jungle.
Inside, Pure Amazon doesn’t attempt to disguise the wild around; instead, it honours it. The interiors were conceptualised by Milan‑based designer Adriana Granato in collaboration with Peruvian artisans. Materials and textures draw from Amazonian nature and heritage: native woods, handcrafted details, and organic touches that ground the space in place.
Advertisement
Each suite offers panoramic windows — letting you sleep to the whisper of river currents or wake to dawn light filtering through the rainforest canopy. The effect: you never forget where you are — and yet you’re cocooned in comfort.
Travelling aboard Pure Amazon doesn’t feel like a compromise between luxury and location — it’s a careful fusion of both. Onboard chefs source local ingredients: Amazon fish, jungle fruits, native produce — blending them into refined dishes that still echo the region’s flavour and soul.
Advertisement
Even simple meals come with a backdrop of river vistas — a flamboyance of birdlife or a quiet water stretch. Dining becomes part of the experience, not just sustenance. And after a day of jungle excursions, returning to fine food, soft lighting and calm surroundings gives a sense of sanctuary.
Pure Amazon isn’t merely a floating hotel. It’s a launchpad for real Amazon encounters. Guests are offered daily excursions: skiff rides on narrow tributaries, jungle walks, wildlife spotting, stargazing, and visits to river‑side villages.
On board there are naturalist guides — some local, rooted in Amazonian culture — leading outings to seek pink river dolphins, monkeys, macaws, and other creatures. Nights under the stars, days amid lush greenery. This is more than sightseeing. It’s immersion.
Pure Amazon offers a range of voyage options. Whether you have just a few days or a full week, you can choose 3‑night, 4‑night, or 7‑night cruises — making it possible to slot this Amazon escape into broader Peru itineraries with ease.
Embarkation usually begins at the Amazon gateway city of Iquitos, followed by a transfer to the dock at Nauta. From there, Pure Amazon glides through rivers, lagoons and tributaries — offering ever‑shifting landscapes that showcase the rainforest’s many moods.
The arrival of Pure Amazon signals a growing demand for travel that doesn’t choose between comfort and conscience. It represents a new category: high‑end, eco‑sensitive, immersive journeys — perfect for travellers who want nature’s wildness without sacrificing standards.
As large‑scale tourism increasingly comes under scrutiny, boutique experiences like this — limited numbers, cultural sensitivity, controlled impact — may well set the new benchmark for sustainable luxury travel.
Pure Amazon’s debut also highlights how operators can design with intent: combining heritage, comfort, and responsibility. For travellers, this unlocks a way to explore some of Earth’s richest ecosystems — without feeling like intruders.
Flying into Iquitos, stepping onto the deck at Nauta, then drifting into the dense green of the Amazon — arriving aboard Pure Amazon feels like stepping into another world. One where your bed overlooks a rainforest river, your dinner reflects the land and water around you, and each day ends under an endless blanket of stars.
For anyone who’s ever dreamed of the Amazon — not from a distance, but from within — Pure Amazon offers something rare: intimacy, authenticity and elegance all at once. If you value comfort and conscience, luxury and nature, this new riverboat is a brave, beautiful invitation.
Advertisement
Friday, December 5, 2025
Friday, December 5, 2025
Friday, December 5, 2025
Friday, December 5, 2025
Thursday, December 4, 2025
Thursday, December 4, 2025