Pure Amazon Riverboat: A New Era in Amazon River Cruising with Abercrombie & Kent

Published on December 5, 2025

In 2025, Abercrombie & Kent (A&K) unveiled its first riverboat, Pure Amazon, marking a significant milestone in luxury river cruising. This sleek, boutique riverboat offers a distinctive experience along the Amazon River in Peru, where the river’s rich biodiversity meets unrivalled comfort.

Pure Amazon promises to provide an intimate, off-the-beaten-path journey through the Peruvian Amazon. It caters specifically to guests seeking luxury while immersing themselves in the Amazon’s unique wildlife and lush ecosystems. Travelling aboard this riverboat allows passengers to witness the extraordinary biodiversity of the region, making it an ideal choice for nature lovers and those looking for an exclusive adventure.

Pure Amazon: An Intimate Luxury Experience in the Heart of the Amazon

Unlike typical large riverboats, Pure Amazon accommodates just 22 guests in 10 suites, making it an ultra-private experience for those seeking luxury in the heart of the wild Amazon. The boutique vessel has been thoughtfully designed to provide not only comfort but also an intimate connection with the environment, reflecting the essence of the Amazonian wilderness.

• Exquisite Design: The riverboat is equipped with elegant interiors that feature Amazonian materials, such as native woods and intricate textiles. The public spaces, including a dining room with panoramic windows, a sun deck with a hot tub, and a relaxation lounge, are designed for guests to unwind after thrilling excursions into the jungle.
• Local Inspiration: The decor draws inspiration from the natural surroundings of the Amazon, incorporating elements like reed thatched ceilings and native craftsmanship. This allows guests to feel deeply connected to the region while enjoying the modern comforts of a luxury boutique hotel on water.

Excursions in the Heart of the Peruvian Amazon

What sets Pure Amazon apart from other luxury riverboats is its immersive excursions into the Pacaya-Samiria National Reserve, one of the largest protected areas in the Peruvian Amazon.

• Wildlife Encounters: Guests can embark on guided skiff excursions, exploring the narrow waterways of the Amazon to spot rare species such as pink river dolphins, macaws, squirrel monkeys, and sloths. These small boats allow for an up-close experience, making wildlife sightings even more intimate and rewarding.
• Kayaking and Fishing: Activities such as kayaking through the Amazon’s calm lagoons or trying piranha fishing (and releasing the catch) bring guests closer to the natural world of the Amazon.
• Cultural Exploration: Pure Amazon also offers guests the chance to interact with local communities, learning about their daily lives and traditions through guided tours of nearby Amazonian villages. These cultural excursions provide insight into the sustainable practices of the indigenous people and their relationship with the environment.

The Benefits of Small Ship Luxury in the Amazon

The smaller size of Pure Amazon gives it a significant edge in this region. Unlike larger river cruise vessels, it can navigate the narrow tributaries of the Amazon, reaching destinations that are otherwise inaccessible. This allows guests to experience a more authentic journey, with the flexibility to explore diverse corners of the Amazon rainforest.

• Personalised Service: With just 22 guests on board, the crew-to-guest ratio is high, ensuring that every need is met with personalised service. This level of attention to detail is a hallmark of Abercrombie & Kent’s service standards, offering a high level of luxury that is rare in river cruising.
• Comfort After Adventure: After exhilarating excursions, passengers can return to spacious suites with high-end amenities, including plush bedding, panoramic windows, and modern bath facilities. Guests can indulge in a five-course meal or unwind on the sun deck as the Amazon flows by, offering an unbeatable blend of adventure and comfort.

What to Know Before Booking

While Pure Amazon offers exceptional luxury and comfort, it may not be suited for everyone. The nature of Amazon cruising requires flexibility, as water levels and wildlife sightings can vary with the seasons. The vessel’s small size also means limited space, so early booking is highly recommended, especially for peak travel seasons. Additionally, some activities may require guests to manage small-boat transfers or navigate uneven terrain.

Pure Amazon: A Unique Luxury Expedition into the Heart of the Jungle

Abercrombie & Kent’s Pure Amazon riverboat sets a new standard in luxury expeditions. Offering an exclusive, intimate experience of the Peruvian Amazon, this vessel allows travellers to explore the biodiversity and culture of one of the world’s most pristine ecosystems in ultimate comfort. With its emphasis on personalised service, small-group excursions, and exceptional accommodations, Pure Amazon presents a once-in-a-lifetime opportunity for discerning travellers seeking an unparalleled Amazon experience.

For those looking to explore the Amazon River beyond the typical tourist routes, Pure Amazon is an exceptional choice. Its small size, high-end amenities, and immersive excursions make it the perfect vessel for an intimate exploration of one of the world’s most biodiverse regions.