Qassim Region Tourism Soars to 3.7 Million Visitors and SAR 4.5 Billion Spending in 2025

Published on December 24, 2025

Qassim Region in Saudi Arabia has achieved a remarkable milestone, welcoming approximately 3.7 million visitors by the end of the third quarter of 2025. This surge in tourist numbers highlights the region’s growing appeal as a vibrant travel destination, with both international and domestic tourists flocking to experience its rich heritage, diverse attractions, and unique cultural experiences. The significant increase in tourist traffic aligns with Saudi Arabia’s ambitious Vision 2030 goals to diversify the economy and boost tourism as a key sector of national development.

This robust growth comes as the Kingdom continues to strengthen its position on the global tourism map, attracting visitors beyond its traditional hotspots. Qassim, with its combination of historical sites, natural beauty, and cultural significance, has been one of the fastest-growing regions in terms of tourist arrivals. Government statistics have shown a steady increase in inbound tourism, contributing to a positive shift in the local economy, where tourism is becoming an increasingly important source of income and job creation.

The Impact of Vision 2030 on Qassim’s Tourism Sector

Saudi Arabia’s Vision 2030 initiative has played a pivotal role in transforming Qassim into a more accessible and attractive destination. With an emphasis on diversifying the tourism sector, the region has benefitted from improvements in infrastructure, enhanced tourism services, and marketing efforts that showcase its unique offerings. Qassim’s growth is in line with the national goal of increasing international and domestic tourism, with the Kingdom targeting 100 million annual visitors by 2030.

In particular, Qassim’s strategic positioning between the historical city of Riyadh and the Western coastal cities of Saudi Arabia has made it an attractive destination for both cultural and nature-based tourism. The region is home to a wealth of heritage sites, including old forts, palaces, and bustling souks that offer a glimpse into the Kingdom’s past. These attractions, combined with the scenic beauty of the region’s natural landscapes, make Qassim an appealing option for tourists looking to experience something distinct from the more commonly visited areas of Saudi Arabia.

Tourist Spending and Economic Benefits

According to official reports from the Ministry of Tourism, Qassim Region saw a total tourism spending of SAR 4.5 billion during the first three quarters of 2025. This figure reflects both domestic and international visitors and underscores the growing economic contribution of tourism to the region. The increase in visitor spending is particularly significant as it supports local businesses, from hotels and restaurants to transportation and entertainment services.

Tourists spent an average of SAR 1,217 during their stay in Qassim, a clear indication that visitors are not only staying longer but also engaging more deeply with the local culture. With an average length of stay of 9.2 nights, the region is proving to be more than just a stopover for travellers—it is becoming a place where people want to stay and immerse themselves in the experiences it offers.

Cultural and Natural Attractions Driving Growth

One of the key factors contributing to Qassim’s tourism growth is its ability to offer a diverse range of experiences that cater to different types of travellers. Whether it is exploring the historical architecture of the region, discovering the beauty of its natural landscapes, or engaging in cultural festivals and events, Qassim offers something for everyone.

In recent years, the region has become known for its heritage sites, such as the famous Al-Masmak Fort and the historical city of Buraidah, which tell the story of Saudi Arabia’s past. Additionally, visitors have flocked to the region’s desert landscapes and agricultural areas, which showcase the Kingdom’s rich farming heritage, particularly its dates and citrus fruits.

Local authorities have worked hard to curate events and festivals that attract tourists, such as cultural exhibitions, traditional music performances, and art fairs. These events provide an opportunity for visitors to engage with local traditions and support local artists and businesses. Such initiatives are integral to Qassim’s rise as a regional tourism hub.

Building on Momentum for the Future

The growth in Qassim’s tourism sector is a clear indication of the region’s potential, but it also presents challenges. As the number of visitors increases, there is a growing need for expanded infrastructure, including more accommodation options, transportation networks, and visitor services. Local officials are already working to address these needs, with plans for new hotels, resorts, and other tourism facilities to meet future demand.

In addition to infrastructure development, there is a continued push for public-private partnerships to boost investment in tourism-related projects. By fostering collaboration between government bodies, private companies, and local communities, Qassim aims to create a sustainable and dynamic tourism sector that will continue to thrive well into the future.

Qassim Region’s tourism boom in 2025 is a testament to the region’s growing appeal as a destination for both international and domestic travellers. With its unique blend of cultural, historical, and natural attractions, Qassim is positioning itself as one of Saudi Arabia’s key tourism hotspots. As the region continues to expand its offerings and infrastructure, it is set to play an increasingly important role in the Kingdom’s broader tourism strategy, contributing not only to the local economy but to the success of Saudi Arabia’s Vision 2030. The future of tourism in Qassim looks bright, with even more exciting developments on the horizon for the region’s visitors.