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Qatar Airways group CEO unveils bold strategy for future growth

Friday, March 15, 2024

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Qatar Airways

Qatar Airways Group CEO, Engr. Badr Mohammed Al-Meer, has unveiled significant developments aligning with his vision for the airline’s future. Emphasizing innovation as the cornerstone, his strategy encompasses forthcoming products and services, notably the introduction of new First Class cabins. In an exclusive CNBC interview, marking his first since assuming the role in November 2023, Engr. Al-Meer heralded this as a transformative era. The discussion also delved into the optimistic prospects for the Group, with Engr. Al-Meer outlining plans for a high-yielding concept for Qatar Airways’ First Class cabins.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, stated: “Based on the demand from certain sectors, we see a high demand for First Class, and as such, have decided to introduce a newly-designed First Class cabin unique to Qatar Airways. No one can develop a First Class cabin better than us – we are combining the experience of flying commercial and executive jets to develop something new. We are 70 to 80 per cent ready and are only finalising colours. We are hoping to announce it soon.”

Engr. Badr Al-Meer unveiled Qatar Airways’ forthcoming debut of its revamped premium Qsuite at the Farnborough International Airshow in July 2024. Since its inception in 2017, Qatar Airways’ Qsuite Business Class has redefined industry standards and remains a beacon of excellence in aviation.

The CEO of Qatar Airways emphasized the evolving competitive landscape within the GCC region, highlighting its positive impact on enhancing customer experiences. He welcomed challenges from potential competitors, expressing confidence in Qatar Airways’ ability to maintain its leading market position.

Furthermore, he underscored the pivotal role of digital innovation in driving organizational efficiencies, facilitating the airline’s expansion into burgeoning markets like China and India, thereby solidifying Qatar’s status as a global gateway.

With a current network spanning over 170 destinations worldwide, Qatar Airways is set to inaugurate flights to Hamburg and Tashkent, and resume services to Lisbon and Venice. Additionally, several seasonal routes, including Adana, Antalya, Bodrum, Marrakesh, Mykonos, Sarajevo, and Trabzon, are slated for resumption.

Engr. Badr Mohammed Al-Meer, appointed Group CEO in November 2023, has prioritized the introduction of innovative programs benefiting both passengers and the airline’s extensive workforce of 60,000. His emphasis on cultivating trust and empowerment within the organizational culture has led to the successful implementation of various workplace initiatives, consequently enhancing employee satisfaction.

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