Qatar Airways Signs a Multi-Year Football Sponsorship Agreement with Concacaf

Published on : Saturday, July 3, 2021

Qatar Airways continues to expand its global sporting sponsorship portfolio after a multi-year agreement with the Confederation of North, Central America ­­­­­­­and Caribbean Football Association (Concacaf). The award-winning airline will begin its partnership as the Official Airline for the upcoming 2021 Concacaf Gold Cup, which will take place from 2 July to 1 August.

As the flagship men’s football international tournament of the region, the Concacaf Gold Cup will kick-off in Miami with the preliminary round on 2 July, before the group stage matches begin on 10 July. The final is set to be held in Las Vegas on 1 August, where the Concacaf’s regional champion will be crowned. The 16th edition of the competition will be played in 11 stadiums across eight US metropolitan areas.

The Gold Cup will display some of the best football teams and talents in the region, along with a passionate fan base enabling Qatar Airways to showcase its presence in the world of sports sponsorship. Qatar Airways’ commitment to Concacaf demonstrates the airline’s values of uniting people through the power of sport.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “This partnership presents a great opportunity for us at Qatar Airways to connect fans across the world. We look forward towards strengthening our presence across the North, Central American and Caribbean regions, where football is deeply embedded in the culture and lifestyle. With potentially millions of fans watching from home and tens of thousands of spectators attending the Gold Cup matches, this alliance will help cement our goal of bringing people together.”

Concacaf President and FIFA Vice President, Victor Montagliani said: “We are extremely pleased to welcome Qatar Airways as a confederation-wide partner of Concacaf. Their extensive experience across global football and sport sponsorship will undoubtedly benefit our confederation. We look forward to working together to elevate this summer’s Gold Cup, the next edition of the Concacaf Nations League and football across the entire region.”

The Concacaf Gold Cup will provide an excellent platform for the Qatar National Football Team, who will be competing as a guest participant. The reigning AFC Asian Cup champions have been drawn in Group D with Grenada, Honduras, and Panama. In addition to becoming Official Airline partner of the Gold Cup, Qatar Airways will be the presenting sponsor of the next edition of the Concacaf Nations League, a tournament that features 41 Concacaf member associations, and is scheduled for 2022/23.

Qatar Airways offers more than 100 weekly flights to 12 destinations in the U.S. – Atlanta (ATL), Boston (BOS), Chicago (ORD), Dallas-Fort Worth (DFW), Houston (IAH), Los Angeles (LAX), Miami (MIA), New York (JFK), Philadelphia (PHL), San Francisco (SFO), Seattle (SEA) and Washington, D.C. (IAD). The airline also operates daily flights to Montreal, Canada.

Qatar Airways partners with U.S. carriers on more routes across the United States than any other global airline with over 230 destinations available through Alaska Airlines, American Airlines and JetBlue, making it the most convenient choice for travellers.

The airline is currently sponsoring the UEFA Euro 2020™, and has an extensive global sports partnership portfolio that includes football governing bodies such as FIFA, UEFA and CONMEBOL. As an official FIFA partner, Qatar Airways has sponsored mega events including the 2019 and 2020 editions of the FIFA Club World Cup™, and will sponsor the FIFA World Cup Qatar 2022™. Qatar Airways also sponsors some of the world’s biggest football clubs including Paris Saint-Germain, AS Roma, Boca Juniors, FC Bayern München, K.A.S. Eupen, and Al Sadd SC.

Qatar Airways lately became the first global airline in the world to achieve the prestigious 5-Star COVID-19 Airline Safety Rating by international air transport rating organisation, Skytrax. This follows the success of Hamad International Airport (HIA) as the first airport in the Middle East and Asia to be awarded a Skytrax 5-Star COVID-19 Airport Safety Rating. This recognition provides assurance to passengers across the world that airline health and safety standards are subject to the highest possible standards of professional, independent scrutiny and assessment.

The national carrier of the State of Qatar continues to rebuild its network, which currently stands at over 140 destinations. With more frequencies being added to key hubs, Qatar Airways offers unrivalled connectivity to passengers, making it easy for them to change their travel dates or destination if they need to.

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’, and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. The Qsuite seat layout is a 1-2-1 configuration, providing passengers with the most spacious, fully private, comfortable and social distanced Business Class product in the sky. Qsuite is available on flights to more than 40 destinations including many routes to the United States as destinations as diverse as Johannesburg and Kuala Lumpur. It is the only airline to have been awarded the coveted ‘Skytrax Airline of the Year’ title, which is recognised as the pinnacle of excellence in the airline industry, five times.

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