Qatar Airways Unveils Sama 2.0 at ITB Berlin 2024

Monday, February 26, 2024

Qatar Airways, renowned for pioneering innovation in the aviation sector, will be a key participant at ITB Berlin, the premier global travel and trade event, taking place from March 5th to 7th, 2024. At the event, the airline will unveil its second-generation groundbreaking MetaHuman, Sama 2.0, at the newly revamped Qatar Airways booth on the opening day of the exhibition.

As the flag carrier of the State of Qatar, Qatar Airways proudly introduces the world’s inaugural virtual cabin crew. Sama, the trailblazing AI-driven MetaHuman flight attendant, will make a debut like never before, setting the stage for the future of personalized service and accessibility in air travel. Developed in collaboration with digital human creator UneeQ, Sama is poised to establish unprecedented standards for AI integration, offering an interactive experience that seamlessly combines personalization with functionality.

ITB Berlin, the preeminent travel trade show, attracts exhibitors from more than 180 countries and five continents, catering to over 160,000 attendees by showcasing the latest products, services, and advancements in the tourism industry.

Qatar Airways extends a warm invitation to all attendees of ITB to explore its new exhibition pavilion and meet Sama 2.0 – the epitome of outstanding service and hospitality – at Hall 4.2, booth 102, from March 5th to 7th, 2024.

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