Qatar Airways Ushers In A New Era For Sports Travel By Partnering With The Iconic 69th Ballon D’Or®, Celebrating Football Excellence On A Global Stage

Published on September 18, 2025

Qatar Airways has cemented its position as a world leader in travel and sports sponsorship through its association with the highly esteemed 69th Ballon d’Or®. This milestone partnership not only marks the celebration of the world’s best football players but also highlights the airline’s dedication to bridging cultures and bringing people together through the language of sport. In becoming the official Presenting Partner, Qatar Airways strengthens its presence worldwide and continues to reassert the future of sports sponsorship globally.

Qatar Airways is set to make history in 2025 as the first-ever Presenting Partner of the prestigious Ballon d’Or®, the world’s most renowned football award ceremony. This groundbreaking partnership underscores the airline’s dedication to supporting global sport and excellence. The 69th edition of the Ballon d’Or® will take place on September 22, 2025, at the iconic Théâtre du Châtelet in Paris, France, marking a significant moment in Qatar Airways’ legacy of connecting people through the universal language of sport.

The Ballon d’Or® has long been synonymous with celebrating football’s finest talent, and this year’s partnership with Qatar Airways amplifies the recognition of those who have made extraordinary contributions to the game. For over six decades, the prestigious award has crowned the best players in football, shining a spotlight on their dedication, hard work, and unmatched skill. By becoming a Presenting Partner, Qatar Airways reinforces its role as a global leader in sports sponsorship, bringing its world-class services and global network closer to fans and players alike.

As the world’s best airline, Qatar Airways is committed to excellence, not only in aviation but also in fostering the spirit of competition and camaraderie in the world of sport. The partnership with the Ballon d’Or® highlights the airline’s ongoing efforts to support sports that unite diverse cultures and fans around the world. This collaboration serves as a powerful symbol of Qatar Airways’ ambition to bring people together and create a shared global experience through sport.

A New Milestone for Qatar Airways’ Sports Legacy

This partnership with the Ballon d’Or® is part of Qatar Airways’ broader strategy to align itself with the world’s top sporting events. The airline has a long history of partnerships with some of the most prestigious sports organizations globally, reinforcing its position as a key player in the world of sports sponsorship. By partnering with the Ballon d’Or®, Qatar Airways joins a legacy of excellence in football and affirms its commitment to global sporting achievements.

In addition to the Ballon d’Or®, Qatar Airways has secured numerous high-profile partnerships across multiple sports. These include iconic collaborations with FIFA, the UEFA Champions League, Formula 1®, and several football clubs such as Paris Saint-Germain (PSG) and FC Internazionale Milano. Qatar Airways also has a longstanding relationship with global sports figures, including tennis legend Novak Djokovic and renowned teams like the Royal Challengers Bangalore (RCB) in cricket, as well as the Brooklyn Nets in the NBA. The airline’s support extends to diverse sports like MotoGP, the IRONMAN Triathlon Series, French Rugby Team Section Paloise, and even Australian football, squash, and equestrian sports.

The airline’s involvement in such a wide range of disciplines highlights its unwavering dedication to connecting fans across the globe. Through these collaborations, Qatar Airways continues to bring the excitement of live sports to fans, whether they are traveling to major sporting events or watching their favorite teams and athletes compete from the comfort of their homes.

The Ballon d’Or®: A Symbol of Football Excellence

The Ballon d’Or® has been an emblem of excellence in football for over 60 years. Awarded annually by France Football magazine, it honors the best male and female football players, recognizing their exceptional performances throughout the year. The prestigious ceremony attracts top-tier players, coaches, and influencers from around the world, making it one of the most anticipated events on the global sports calendar. The 2025 edition promises to be a historic occasion, with Qatar Airways at the forefront of this momentous celebration.

With its role as the Presenting Partner of the 69th Ballon d’Or®, Qatar Airways will not only celebrate the best players in football but also amplify the shared values of excellence, perseverance, and teamwork that define both the airline and the sport itself. The ceremony is set to bring together the brightest stars of football, creating a unique atmosphere of excitement and anticipation for fans worldwide.

Bringing People Together Through Sport

Qatar Airways’ strategic partnership with the Ballon d’Or® exemplifies the airline’s mission to connect people from different cultures and backgrounds. With its expansive global network, Qatar Airways has positioned itself as a leader in promoting international connectivity, not just through air travel but also by linking people with the sports they love. This partnership further cements the airline’s commitment to making the world a more interconnected place through the shared joy of sport.

The airline’s extensive sports sponsorship portfolio is a testament to its belief in the power of sport to transcend borders and bring individuals together. Whether it’s football, motor racing, or tennis, Qatar Airways ensures that its customers have access to the events and athletes that inspire them, solidifying the airline’s reputation as the world’s best in connecting people to the heart of sport.

Conclusion

Qatar Airways’ new role as Presenting Partner of the 69th Ballon d’Or® marks a historic milestone in its commitment to global sport. By aligning itself with the most prestigious football award ceremony, Qatar Airways not only celebrates the greatest football talent but also strengthens its ongoing support of the international sporting community. With a history of impactful partnerships across multiple sports, Qatar Airways continues to lead the way in connecting fans and athletes, bringing the world closer through the universal language of sport.