Qatar Shines at UN Tourism General Assembly 2025, Leading the Charge in AI-Powered Tourism and Sustainable Growth

Published on November 10, 2025

Qatar is marking its continued commitment to the global tourism sector by participating in the 26th session of the UN Tourism General Assembly, which is being held in Riyadh, Saudi Arabia. This prestigious event, which brings together delegations from over 160 member states, is an important platform for international dialogue on tourism, innovation, and the future of the industry. Running from November 7 to 11, 2025, the assembly explores a wide range of topics, with a particular focus on the increasing role of Artificial Intelligence (AI) in shaping the future of tourism.

A Strategic Gathering for Tourism Industry Stakeholders

The UN Tourism General Assembly is one of the most prominent events in the global tourism calendar, gathering not only representatives from member states but also key stakeholders from international organizations, businesses, and experts within the tourism sector. The assembly provides a unique opportunity for countries to discuss pressing issues, share strategies, and collaborate on initiatives that will advance tourism on a global scale.

Qatar’s participation is a testament to the country’s active role in shaping the future of tourism. The delegation, led by the Chairman of Qatar Tourism, HE Saad bin Ali Al Kharji, reflects Qatar’s ongoing engagement in high-level global discussions surrounding tourism development, sustainability, and innovation. The country’s involvement in the event is part of its broader efforts to position itself as a key player in the international tourism arena.

The Theme of the 26th UN Tourism General Assembly: AI-Powered Tourism

The central theme of this year’s UN Tourism General Assembly is “AI-Powered Tourism: Redefining the Future.” This theme highlights the transformative impact of Artificial Intelligence and digital innovation on the tourism industry. As technology continues to evolve, AI is playing an increasingly important role in shaping how tourism businesses operate, how tourists experience destinations, and how governments manage and promote tourism.

The discussions at the assembly are centered around how AI, along with digital transformation and innovation, can drive more sustainable and inclusive tourism development. The strategic program of work aims to explore ways in which technological advancements can streamline operations, enhance customer experiences, and promote responsible tourism that respects both people and the environment.

Qatar’s Vision for Sustainable and Inclusive Tourism Development

Qatar’s participation in the assembly reflects its commitment to advancing sustainable tourism practices and contributing to the global dialogue on the future of the tourism sector. The country’s tourism strategies are aligned with its long-term national vision, Qatar National Vision 2030, which emphasizes sustainable development across various sectors, including tourism.

As part of its efforts to promote sustainable tourism, Qatar has invested heavily in infrastructure and innovation, seeking to create a destination that not only attracts international visitors but also provides long-term benefits to its people and environment. Qatar Tourism’s involvement in the General Assembly underscores the country’s role in driving tourism forward in a way that is inclusive, sustainable, and innovative.

Strengthening Global Partnerships and Collaborations

The 26th UN Tourism General Assembly provides Qatar with a valuable opportunity to collaborate with international partners and share best practices in tourism development. By participating in this global platform, Qatar strengthens its relationships with other nations, international organizations, and industry stakeholders. These collaborations are essential for fostering mutual understanding, sharing resources, and creating new opportunities for tourism growth.

Through these engagements, Qatar aims to contribute to global efforts that support tourism growth, both regionally and internationally. The discussions at the assembly, particularly those focused on AI, innovation, and sustainable tourism, align with Qatar’s long-term goals for its tourism sector and its broader vision for economic diversification and development.

Qatar’s Commitment to Shaping the Future of Tourism

Qatar’s participation in the UN Tourism General Assembly is not only about showcasing the country’s efforts but also about actively contributing to global discussions on the future of tourism. By taking part in key conversations on AI and sustainable tourism, Qatar aims to position itself at the forefront of industry trends, while also supporting the broader tourism community in addressing challenges and seizing new opportunities.

The assembly’s focus on AI-powered tourism is particularly relevant to Qatar’s ambitions in the sector. As digital transformation reshapes industries worldwide, Qatar recognizes the importance of integrating technology to enhance its tourism offerings and ensure that the sector evolves in line with global trends. This aligns with the country’s ongoing efforts to leverage technological innovation, including AI, to improve the tourism experience for both visitors and locals.

Looking Ahead: Qatar’s Growing Role in Global Tourism

The participation of Qatar Tourism at the 26th UN Tourism General Assembly is a significant step in the country’s journey to become a leading global tourism destination. By engaging in high-level discussions, sharing insights, and collaborating with international partners, Qatar is strengthening its position as a key player in the tourism industry.

As the assembly continues to focus on AI, digital transformation, and sustainable tourism, Qatar remains committed to advancing these priorities within its own tourism strategies. The country’s dedication to promoting responsible tourism and fostering innovation reflects its ambition to create a dynamic, sustainable tourism sector that contributes to both economic growth and cultural exchange.

Conclusion: A Future Defined by Innovation and Sustainability

Qatar’s presence at the 26th UN Tourism General Assembly demonstrates its ongoing commitment to the future of tourism. The country’s leadership in discussions on AI-powered tourism, sustainable development, and innovation highlights its dedication to shaping the global tourism landscape. By actively participating in these high-level dialogues, Qatar is positioning itself as a forward-thinking destination that values innovation, inclusivity, and sustainability.

As the tourism industry continues to evolve, Qatar’s role in these global conversations will be instrumental in driving the future of travel, ensuring that the nation remains a key player in the ever-changing world of tourism.