Qatar targets new travel markets at WTM London 2025 with cultural showcase and business expansion plan

Published on October 28, 2025

Qatar is preparing to make a major impact on the global tourism stage with its participation in the World Travel Market (WTM) 2025, scheduled to take place at ExCeL London from 4 to 6 November 2025. Recognized as one of the most influential international travel and tourism exhibitions, WTM London serves as a vital platform for destinations aiming to connect with global travel industry leaders, investors, and travel buyers. Qatar’s participation underscores its ambition to elevate its tourism footprint and strengthen its position as a leading destination in the Middle East and beyond.

Aligned with the country’s long-term tourism development agenda, Qatar’s presence at the event is centered on showcasing its rapidly growing tourism ecosystem, expanding hospitality sector, cultural offerings, and world-class attractions. By leveraging WTM’s strategic networking opportunities, Qatar aims to cultivate new partnerships, secure investment opportunities, and highlight its commitment to sustainable tourism growth.

This year, the country will be represented through an extensive delegation consisting of 48 partners spanning luxury hotels, resorts, destination management companies, tour operators, and travel service providers. Together, the delegation will present a comprehensive outlook of Qatar’s evolving tourism experience under a unified national identity.

A Striking Display of Innovation at the Qatar Pavilion

Qatar’s participation will be anchored by the Qatar Pavilion, an impressive exhibition space located at Stand S8-210. Designed as a visually captivating two-level pavilion covering 700 square meters with an additional 150-square-meter mezzanine, the stand reflects the nation’s fusion of modern elegance and Arabian heritage. The pavilion will serve as a dynamic hub for meetings, networking sessions, and business discussions between Qatar’s travel stakeholders and international industry professionals.

Visitors to the pavilion will discover an immersive journey through Qatar’s tourism identity. The design incorporates creative activations that highlight the country’s captivating blend of culture, nature, adventure, and hospitality. A dedicated cultural zone will feature live demonstrations of traditional arts and crafts, such as Arabic calligraphy, kohl creation, and perfume making—providing visitors with an authentic window into Qatar’s time-honored heritage.

Traditional Qatari hospitality will also be a highlight, giving guests the opportunity to experience Qinwan coffee and dates, symbolizing the warmth and generosity deeply rooted in local culture.

Innovative Attractions Take Center Stage

Demonstrating Qatar’s commitment to innovation and entertainment, the pavilion will feature a 4D multi-sensory activation inspired by Meryal Waterpark—one of Qatar’s thrilling new leisure attractions. Through a blend of visual effects, audio stimulation, and live water elements, the experience is designed to bring the excitement of Meryal Waterpark directly to WTM visitors, generating anticipation among international travelers.

Another key feature inside the pavilion will be the Qatar Calendar showcase, offering a comprehensive preview of the country’s upcoming events across categories such as cultural festivals, performing arts, sports spectacles, and lifestyle experiences. With Qatar now firmly established as a destination for major global events, this showcase reflects the country’s expanding annual tourism calendar, designed to attract visitors throughout the year.

Strengthening Qatar’s Global Tourism Appeal

WTM London continues to be a cornerstone event for global tourism decision-makers, fostering cooperation, innovation, and growth within the industry. Qatar’s strong participation signals its commitment to developing a robust, diversified tourism sector that appeals to families, business travelers, adventure seekers, and culture enthusiasts alike.

Through its presence at WTM 2025, Qatar aims to:

• Build strategic alliances with global tourism partners
• Promote investment in hospitality, entertainment, and infrastructure
• Drive awareness of Qatar’s unique blend of modern luxury and Arabian authenticity
• Position itself as a premier travel hub connecting East and West

Qatar’s participation reinforces its long-term tourism strategy, which focuses on elevating guest experiences, preserving cultural heritage, and advancing sustainability across its tourism initiatives. With iconic architecture, luxury hospitality, pristine coastlines, and a growing list of attractions, Qatar is steadily emerging as a must-visit global destination.

As the world’s tourism industry continues to evolve, Qatar remains committed to innovation, collaboration, and excellence—values that will be proudly reflected at WTM 2025 in London.

Image: AI